The 3C consumer electronics business is booming, and many excellent big sellers have been successfully listed.
The consumer electronics market is huge and has unlimited potential, whether it is docking stations, hubs, network cards, network data cables, keyboards and mice and other transmission products, high-definition cables, audio and video cables, audio and video converters, headphones and other audio and video products, or chargers, charging cables, mobile power banks and other charging products...... There are huge business opportunities in each segment, and related international large-scale brand enterprises, various small and medium-sized enterprises and even micro-entrepreneurial enterprises have risen rapidly. There are many successful financing listings, such as Anker Innovations, Jemet and so on.
Another 3C big sale - Greenlink Technology successfully passed the GEM registration and is about to be listed. According to the data, Greenlink's operating income in the first quarter of 2024 will be 1.286 billion yuan, a year-on-year increase, and many of its products have performed well, ranking first in Amazon's UK, the United States and other sites, and the market share of some products exceeds Anker......
Greenlink is about to be listed, with an average annual compound growth rate of 18.05%
According to public information from the Shenzhen Stock Exchange, it has approved the registration application for the initial public offering of shares of Greenlink. This means that Greenlink has completed most of the journey required for listing, and it is only one step away from being able to successfully enter the ranks of listed sellers. Greenlink is mainly engaged in the R&D, design, production and sales of 3C consumer electronic products, covering five series: transmission, audio and video, charging, mobile peripherals and storage.
The dazzling revenue data is the biggest confidence to support the listing of Greenlink.
It is estimated that in the first quarter of 2024, Greenlink's operating income will be 1.286 billion yuan, a change of 27.17% over the same period last year; It is estimated that the net profit attributable to owners of the parent company in the first quarter of 2024 after deducting non-recurring gains and losses will be 101 million yuan, a change of 17.11% from the same period last year.
In the past three years, the sales amount of Greenlink was 3446.3457 million yuan, 3839.3214 million yuan and 4802.6462 million yuan respectively, with an average annual compound growth rate of 18.05%. In terms of categories, transmission, audio and video, and charging products are the main revenue categories, with revenue amounts of 1444.7146 million yuan, 949.876 million yuan, and 1557.1817 million yuan in 2023, respectively.
In terms of profit, in 2022 and 2023, the net profit attributable to the owners of the parent company (before and after deducting non-recurring gains and losses) will be 301.6779 million yuan and 366.7111 million yuan respectively, which is not bad in the context of many market participants and full competition in the field of 3C consumer electronics.
Profits are inseparable from platform service fees, logistics costs and other sales costs, and Yienjun understands that the cost of Greenlink logistics mainly includes transportation fees, express delivery fees and freight insurance.
From 2021 to 2023, the logistics costs will be 436.8098 million yuan, 427.5959 million yuan and 519.7568 million yuan respectively, accounting for a high proportion of the main business costs. Platform service fees (including sales commissions, service fees, storage fees, etc.) were 233.6145 million yuan, 228.1386 million yuan and 328.6686 million yuan respectively, accounting for 11.01%, 10.34% and 11.85% of the online B2C revenue in each period.
Relying on the "UGREEN Greenlink" brand, UGREEN is sold in China, the United States, the United Kingdom, Germany, Japan and other countries and regions around the world, and has become one of the leading brands in the field of technology consumer electronics.
The global market share of some products exceeds Anker, and Greenlink has become the first in the Amazon category
Now, Greenlink has gradually formed an all-round layout of "online + offline" and "domestic + overseas". In terms of online market, Greenlink is mainly engaged in third-party e-commerce platforms such as Tmall, JD.com, Amazon, AliExpress, Shopee, Lazada, etc., and Amazon's main sales sites include sites in Europe and North America.
Yienjun learned that in 2023, the main business income of Greenlink in the overseas market through the online sales model will be as high as 1954.7639 million yuan, accounting for 80.79%. Amazon is undoubtedly one of the most outstanding platforms, and in recent years, its main products have continued to be selected as the best-selling products (Best Seller) and Amazon's Choice on the Amazon platform, according to detailed data, as of December 31, 2023↓↓↓
1. On the German Amazon site, audio cable products account for 9 of the top 50 best-selling products (Best Seller) in terms of sales, and the first and seventh are the company's products; Mobile phone charger products account for 13 of the top 50 best-selling products (Best Seller) in terms of sales, and the fifth is the company's products; USB docking station products accounted for 7 of the top 50 best-selling products (Best Sellers), and the third and fifth ranked products were the company's products.
2. On the Amazon site in the UK, USB docking station products account for 8 of the top 50 best-selling products (Best Seller) in terms of sales, and the first, second and seventh are all company products; The company's audio cable products account for 7 of the top 50 best-selling products (Best Seller) in terms of sales, and the first and sixth are the company's products.
3. On the Amazon site in the United States, Bluetooth receiver transmitter products account for 10 of the top 50 best-selling products (Best Seller) in terms of sales, and the fourth, eighth and tenth are the company's products; Shared switcher products account for 9 of the top 50 best-selling products (Best Seller) in terms of sales, and the first, second, third, sixth, and seventh are the company's products; Hard disk enclosure products account for 4 of the top 50 best-selling products (Best Seller) in terms of sales, and the fifth product is the company's product.
According to the analysis of the market share comparison between Greenlink's representative products and competitors, some products have an absolute leading position in the market, and even exceed Anker's global market share.
According to QYResearch data, in 2021, the global market share of Greenlink docking station products will be 3.86%, ranking fifth in the world, surpassing Anker's 3.6%; China's market share is 16.07%, ranking first in China. The global market share of mobile phone data cable products is 0.58%, ranking eighth in the world, exceeding the 0.54% of Pinsheng (Pisen), and only 0.02% lower than Anker, excluding Samsung, Apple, Xiaomi, VIVO/OPPO, Huawei and other mobile phone original mobile phone data cable shipment share, the mobile phone data cable market share ranks second in the world.
Consumer electronics has a promising outlook and will grow to $1,176.7 billion by 2028
With the continuous expansion of consumer electronic products, in addition to entertainment products, communication products, home office products and other categories, intelligent monitoring equipment, automotive electronic products have gradually been incorporated into the category of consumer electronics, and the functions of a single product are also showing a trend of diversification.
According to Statista, the global consumer electronics industry market size has reached US$940.4 billion in 2018, and the global consumer electronics industry market size as a whole has shown a steady growth trend, reaching US$1,051.6 billion by 2023 and is expected to grow to US$1,176.7 billion in 2028.
The global consumer electronics production capacity is mainly concentrated in Asia and South America, mainly in China, while the consumer electronics companies in the mainland are mainly concentrated in the developed manufacturing regions such as South China and East China. After years of development, the mainland has established a relatively complete industrial system.
Backed by the mainland's perfect supply chain manufacturing system and high-quality consumer electronics industry clusters, it is only a matter of time before the next 3C big seller rises.