Today is the first day of the Lunar New Year, the first day of the Year of the Tiger, I wish you all a career in the new year and good health. In ancient times, the tiger was called the king of the hundred beasts. In the long historical evolution, Chinese has also formed a chonghu culture, and the name with the tiger will give people a kind feeling. Today, we will take stock of those brands/models with "tigers" in the automotive field, I believe that these names you have heard of usually, and the car has also seen, but may not really pay attention to them.
Land Rover
Speaking of tigers, I believe that many people's first reaction will be associated with Land Rover. Land Rover's English name is "Land Rover", but neither "Land" nor "Rover" has anything to do with tigers, but this naming is also a perfect interpretation of the Land Rover brand's hardcore, luxurious and royal car image.
Turning the clock back to 1947, here are two important people: Maurice Wilks, then chief designer of Rover& Company, and his brother Spencer Wilks, who was then director and general manager of Rover AG. Rover's English name is "Rover", so you can probably guess the relationship between Land Rover and Rover.
At the time, Maurice Wilks was working on Rover's first off-road model, and he built a prototype using the chassis and most of the parts of the Jeep at the time. The Wilks brothers chose the Isle of Islay in Scotland for test drives, where the terrain is complex and the test of vehicles is more comprehensive and comprehensive.
Maurice Wilks naturally became the founder of Land Rover, serving as General Manager and Chairman of Rover Motors in 1960 and then Chairman in 1962. In 2003, Land Rover set up an office in China, when Land Rover was called "Land Rover", in fact, it is easy to understand, "land" means land. At that time, "Land Rover" had already exerted a certain influence in China, and after officially entering the Chinese market, the British Luhua Company found that the name of "Land Rover" had been preemptively registered by Geely Automobile, and had to change its name to "Land Rover" and sued Geely Automobile in court.
The Land Rover brand has gone through several iterations between Rover, Ford and BMW and is currently under the umbrella of Tata India. In 2012, a joint venture between Land Rover and Chery was established in China, and Land Rover's Range Rover Evoque and Discovery Shenxing models were also domestically produced in China. At present, Land Rover's models are divided into three series - Range Rover series, Discovery series, Defender series, and Land Rover is also the only car company in the world that has a full range of four-wheel drive SUVs.
Jaguar Jaguar
Speaking of Land Rover, we have to mention another brand in Jaguar Land Rover - Jaguar. Jaguar's English name is "Jaguar", and before entering the Chinese market, it was translated as "Jaguar". However, the term "jaguar" is also not a very accurate translation of the name, because "jaguar" is an alias for the jaguar, which belongs to the genus Leopard in the family Cat family.
Jaguar was also founded with two men, William Lyons and William Walmsley. William Lyons and William Walmsley, two motorcycle enthusiasts, founded the Swallow Sidecar Company in 1922. Like most car companies, the two started out as motorcycles and then ventured into the automotive industry.
Initially, Walmsley obtained the burned wreckage of an Austro-Daimler, which they repaired and reassembled. In 1927, they started the car business, and in 1929 began to purchase the chassis and engines of The Standard Motor Company, assembled them into cars and sold them, and the company changed its name to Sway sidecar Cars Limited (SS Cars Limited). At the time, Walmsley was satisfied with the company's meager interests and was reluctant to expand the business further, which also disagreed with Lyons. Eventually, Lyons bought the company through a public offering of shares, becoming the company's sole managing director in 1935, and Walmsley chose to leave.
Jaguar and Land Rover brands have both been active in the middle of the last century, and they all have the air of British aristocracy. Although jaguar Land Rover's overall sales performance has struggled in recent years, they have also given their own clear development plans. Jaguar Land Rover plans to make a more high-end brand, located above the BBA, benchmarking Porsche, and jaguar will fully transform the electrification brand in 2025. What are your thoughts and opinions on Jaguar Land Rover?
From ancient times to the present, the tiger has been worshipped by the Han people and is a symbol of justice, bravery and majesty. The Han Dynasty people regarded the tiger as the king of the hundred beasts, since the Han Dynasty the tiger has always become the favorite protector of the working people, after a long period of historical evolution and development, the cultural consciousness of the tiger has become the common cultural concept of the Chinese nation. Therefore, in the Chinese market, many car companies are very eager to name or translate their models with "tiger", which will make consumers feel closer.
Subaru Is Proud
Horizontally opposed, full-time four-wheel drive, in the hearts of domestic consumers, Subaru has always been a highly tonal brand. However, at present, subaru's models introduced in China are relatively Buddhist, which is in stark contrast to their Chinese translations. Like Legacy and Impreza, Outback's Chinese translated as "Proud Tiger" brings together the feline beasts of the animal kingdom.
Ford Impreza
The Ford Impreza is a compact SUV of Changan Ford, which originated from the second-generation Kuga developed by Ford in Europe. At present, the Ford Impreza is still in production and on sale, but the model that replaces it has appeared, that is, the American version of the Kuga - Escape Sharp.
Chery Tiggo series
From the birth of Chery Automobile to the present, most of the models have the word "Rui" in their names. In 2005, Chery launched an SUV model called Tiggo. Many domestic car companies have started with imitation, and Chery is no exception. In terms of design, Tiggo was very similar to the blockbuster Model Honda CR-V at that time, of course, the Noble SRV from the double ring was not much more.
Porsche Macan
The Porsche Macan is an entry-level SUV model owned by Porsche, which takes its name from the Malaysian word for "tiger". It can be said that the macan and cayenne such a high-profit, wide audience model was born, continuing the life of the Porsche brand.
Mercedes-Benz S-Class (W140, Tiger Head Ben)
Having said so much with "tiger" in its name, there is also a model nickname with "tiger", yes! It's tiger head running! Presumably everyone knows the name of "Tiger Head Ben", tiger head Ben is the seventh generation of Mercedes-Benz S-Class (W140). The seventh generation of Mercedes-Benz S-Class (W140) was born in 1991, replacing the W126, and has made a qualitative leap in the dimension of products.
In addition to the above models, there are many models with "tiger" in their names, such as ZTE Weihu, Jiangling Yuhu and other pickup truck models, which we will not introduce too much here. Although the tiger is a symbol of might and majesty, just like the "tiger head tiger brain" describes a person who is more generous, the name with the tiger will indeed make people feel kind, which is probably the reason why many car companies love to name the model with "tiger".
In the new year of the lunar calendar, many car companies have also launched the Tiger Year commemorative version of the model, in addition to commemorative significance, but also can promote sales. These Tiger Anniversary edition models are based on ordinary models, the main change is that there are more exclusive logos or configurations, and other aspects have not been major changes.
Land Rover Prestige Ambition Edition
As a brand with "Tiger", how can Land Rover miss this great opportunity? Land Rover launched the Range Rover Sport and the Defender 90 model as the prototype, respectively. In addition to adding some cool atmosphere, it also brings good color heads to consumers who buy.
Citroën Versailles C5 X Year of the Tiger Opener Edition
Citroën Versailles C5 X launched the 2022 Year of the Tiger Opener Edition, priced at the same price as the 2021 model, and added the Red Luck Tiger Label, Red Luck Headrest, Red Luck Wheel Decorative Pieces Red Luck Three-Piece Set.
Changan Auchan X5 Tiger Howl Limited Edition
Changan Auchan X5 will sell more than 120,000 vehicles in 2021, and it is also the best-selling model of the Auchan brand. Not long ago, Auchan released the Auchan X5 Tiger Howl Limited Edition, which can be said to be the most recognizable model in the Auchan brand. Presumably, many potential consumers of auchan X5 will also like this model very much.
Editor's note: The tiger has a special place in the zodiac and is also one of the favorite animals of working people in China. Whether it is a brand with "tiger" or a car name with a "tiger", or a limited edition of the Year of the Tiger, car companies very much hope to be involved with "tiger", which will make car companies closer to consumers. Have you purchased any of the models we have introduced, and what do you think? Feel free to post your opinion in the comments section! Finally, I wish you all the best in the Year of the Tiger!