With the end of the Spring Festival holiday, everyone began to return to their posts one after another. For most girls, in order to be able to welcome good luck in the new year, they will buy some jewelry, clothing and other accessories related to the "Year of the Tiger" and have "tiger" elements. Based on this, many big brands have launched products related to "tigers", such as adding some elements related to tigers to clothing. However, unlike previous years, more and more car companies have launched a limited version of the Year of the Tiger this year, which to some extent satisfies consumers' pursuit of personalization and conforms to local culture.
Goryo Hiromitsu MINI EV Year of the Tiger limited outfit
For the hot sales of Wuling Hongguang MINI EV, I believe everyone has heard about it. According to relevant data, as of December 31, 2021, since the launch of The Hongguang MINI EV, the overall sales volume has exceeded 550,000 units, of which the cumulative sales volume in 2021 is 426452 units, an increase of 250.7% year-on-year. It should be noted that the sales of Wuling Hongguang MINI EV have surpassed Xuanyi and become the "sales crown" of the car sales list. With the hot sales of Wuling Hongguang MINI EV, more and more car companies have also launched A00-class models, with the intention of dividing the market share of Wuling Hongguang MINI EV.
Unfortunately, although many car companies have successively launched products that benchmark the Wuling Hongguang MINI EV, they have never achieved transcendence. In other words, at this stage, car companies have not successfully cracked the traffic secret of Wuling Hongguang MINI EV. When it comes to the success of Wuling Hongguang MINI EV, Brother Cylinder believes that this mainly depends on breakthroughs in many aspects, including marketing, positioning and so on. Among them, Brother Cylinder believes that the most critical factor is that Wuling Hongguang MINI EV has successfully attracted the attention of a large number of consumers through the way of "user co-creation", and constantly meets everyone's pursuit of personalization.
For example, during the Spring Festival, Wuling Hongguang MINI EV Tiger Year Limited Costume was officially unveiled. Although the new car is based on the current model, it has added a lot of elements of the Year of the Tiger and made special adjustments. Specifically, the front headlights of the Wuling Hongguang MINI EV Tiger Year Limited Dress Model adopt a large eye shape, the interior of the headlights adopts a blackening treatment, the headlights are depicted in black around the headlights, and the closed front grille is decorated in the style of the tiger's mouth. In addition, the body side of the new car is printed with the word "Tiger". Compared with the front face and sides, the rear design of the new car is somewhat exaggerated, not only with the tail wing installed, but also painted with the words "like a tiger adding wings".
In terms of interior, the new car adopts red and white colors at the same time, but also decorates the tiger head pillow in many places in the new car. From the design point of view alone, the overall design of the new car is very "trendy". As for whether the new car can be welcomed by the market, in the end, it depends on the sales feedback of the market. However, regardless of whether the new car is released in a limited edition or not, The cylinder brother believes that it will not affect the sales performance of the Wuling Hongguang MINI EV. As for why Wuling Hongguang MINI EV wants to launch a limited model, behind this is more to highlight the "playability" of its products and attract the attention of more users.
Range Rover/Guardian Tiger Ambition Edition
Land Rover, as a brand with a "tiger", will not miss this "special event" on the occasion of the New Year. Therefore, Land Rover launched the Huwei Ambition Edition based on the Range Rover Sport HST and the Guardian 90 model as the prototype. Although from the perspective of design, the new car has not changed much from the regular version of the model, but from the details, we can see that both models have added a lot of "tiger" related elements.
The Range Rover Tiger Ambition Edition features five special logos, such as the addition of the Tiger Logo to the rear of the car and the "TIGER EDITION". In addition, the new car has corresponding embroidery and logo on the welcome pedal, welcome light, headrest, etc. Unlike the Range Rover Aggressive Edition, the Land Rover Defender Rover Edition, although it has the same changes as the Range Rover Rover Fort, has also added a tiger label black trim above the front cabin.
As Land Rover's "life year" in 2022, the main question is whether it can continue the growth momentum in 2021. According to relevant data, Land Rover achieved a 12% year-on-year increase in sales in 2021 through the new release of a series of blockbuster products. Therefore, Land Rover's sales performance in 2022 is particularly important, which directly determines whether its paving in 2021 will be effective.
Changan Auchan X5 Tiger Howl Limited Edition
As one of the best-selling models under Changan Auchan, auchan X5 has cumulative sales of 120,000 units in 2021. In order to be close to consumers, Changan Auchan launched the Changan Auchan X5 Tiger Howling Limited Edition. It is understood that changan Auchan X5 Tiger Howl Limited Edition is based on the current top model 1.5T DCT Hurricane Sonic Edition, limited to 666 units. Specifically, the body size of Auchan X5 Tiger Howl Limited Edition is basically the same as that of the current model, the difference is that Changan Auchan X5 Tiger Howl Limited Edition has created a limited sports suite based on Tiger Howl, which is the exclusive limit of Tiger Roar in the Year of tigers. From the perspective of exterior design, Auchan X5 Tiger Howl Limited Edition has a special exclusive logo in addition to the red decoration of the forward grille and tail wing. It is worth mentioning that the new car uses a bilateral four-way exhaust pipe design.
In terms of interior, Auchan X5 Tiger Howl Limited Edition adopts a red and black two-tone interior to create a strong visual impact. In addition, the new car is equipped with an exclusive sports steering wheel, which is not only wrapped in perforated leather, but also has a red back positive to help the owner return to the right steering wheel. To further highlight the dynamics of the new car, the Auchan X5 Tiger Howl Limited Edition also features a black S button on the exclusive steering wheel and a one-button overtaking mode.
As a limited edition model, auchan X5 Tiger Howl limited edition is limited to 666 units, and the price is about 0.5 million yuan higher than that of the regular version. Although the new car was priced slightly higher than the regular version, it sold out as soon as it was released. It can also be seen from this that Changan Auchan currently has a high degree of recognition in the automotive market.
Versailles C5 X Year of the Tiger Opener Edition
To say the hottest online word of 2021, "Versailles" definitely ranks high. Against this backdrop, the dongfeng citroen versailles C5 X, the product of the same name, has received a high degree of attention since its launch. Since its launch in September last year, the Versailles C5 X has performed well in terms of orders and deliveries. According to relevant data, the delivery volume of versailles C5 X in only one quarter has reached more than 12,000 vehicles, of which more than 5,000 vehicles have been delivered in the two months of November and December.
Before the Spring Festival, versailles C5 X launched the Year of the Tiger opener version of the model, limited to 1,000 units, a total of four configurations, the price is consistent with the current model. In terms of vehicle design, the new car has made special adjustments on the basis of the existing models and combined with the elements of the Chinese Lunar Year of the Tiger, for example, in terms of appearance, the new car has added red luck tiger labels and red wheel hubs on the basis of the current model. However, compared with the other models mentioned above, the interior of the Versailles C5 X Limited Edition has not changed much, and it is only equipped with an exclusive "red transport headrest", which makes the interior more festive.
Compared with Japanese and American systems, the activity of French brands in the Chinese auto market in the past few years has been relatively low. In the face of this crisis, DPCA has optimized through targeted strategies, including product localization and so on. In this context, the Versailles C5 X came into being. Perhaps in the eyes of many people, Versailles C5 X still failed to make DPESG completely out of the predicament, for example, when the Versailles C5 X Tiger Year opened the red version, some netizens said: "This car can not be sold out for a year", but with the continuous optimization of products and the enrichment of the product matrix, French brands may be recognized by the market in the near future.
summary
Regarding limited edition products, they were basically "patents" of luxury brands, such as LV, COACH, etc., because these brands often have loyal users. However, with the continuous maturity of the automobile consumer market, more and more car companies have also joined the "big team", especially independent brands.
For the launch of the limited version of the model by the independent brand, the cylinder brother will not be surprised, because in the past time, the independent brand has accumulated a large number of users in the market and has a certain brand influence, so the limited model can be sold out in a short period of time. Of course, many fans believe that in addition to the design changes in the design of the limited model, some hardware aspects should also be optimized, only in this way can it meet the standard of the "limited edition".