A luxury car? Range Rover Sport Edition Year of tigers launched the Tiger Ambition Edition, selling 1.168 million
In recent years, the national style elements are very popular, especially in the trend of luxury items, similar to what shoes, clothes, hats and other trend wear, the top are printed with "Chinese elements", but also brought by foreign brands, then this kind of design ideas that fully fit the local culture have been sought after and appreciated by many young consumers. From the perspective of returning to the car industry from the fashion industry, many car brands also like to engage in some "Chinese elements" on their products, such as range Rover Sports Edition, facing the arrival of China's "Year of the Tiger" in 2022, launching a "red light full of face" Tiger Wei Ambition Edition, priced at 1.168 million yuan, is it a "luxury car in the year of life"?
In terms of appearance, the Huwei Ambition Edition is basically the same as the standard version of the Range Rover Sport Edition, which also adopts a full and towering front design, a large area of high-gloss smoked black grille treatment, and a delicate three-dimensional rectangular laser LED light group on both sides of the front, which is very regular. In addition, the new car features a three-stage honeycomb-shaped air intake design under the front surround, and the delicate line elements outline a sporty visual effect.
From the front face alone, there are obviously no other Chinese elements to see except the "big red" Chinese element. When the gaze shifts to the side of the new car, the overall shape is still the same as the standard version of the Range Rover Sport, the familiar 22-inch multi-width blackened rim, with red painted brake calipers, highlighting its personality and movement, the high-gloss black trim above the fenders adds a bit of visual impact, with the suspension roof design, full of sports.
However, although there is no "Chinese element" design blessing on the side, when you open the main driving door, you can see the "Tiger TIGER EDITION" exclusive model logo written on the welcome pedal, and at night it will automatically light up and shine, but a "tiger" word naturally cannot meet the national feelings of consumers.
When you come to the rear of the new car, there is a logo "SPORT Tiger TIGER EDITION" in the lower left corner of the new tailgate, which is consistent with the logo on the welcome pedal, corresponding to the "tiger" shaped pattern in the lower right corner of the tail door, which integrates the essence of Chinese characters and Chinese paintings, and looks quite "Chinese". In addition, the overall shape of the new rear is no different from the ordinary version, it is still full LED taillights and through-line carbon fiber trim, as well as a wide bright black spoiler, the sporty style is obvious.
In terms of interior, it is still familiar with the design style of Range Rover, and in recent years, Chinese independent brands have also adopted interior design similar to Range Rover, such as upper and lower dual screens, air conditioning screen LED knobs and other designs. In addition, the interior of the new car is still "Land Rover", the steering wheel and electronic gear rod are wrapped in fur fabric, which is extremely comfortable to touch, and the surface of the center console is covered with a large area of plain leather, which is indeed in place for the creation of luxurious texture, and the new car as a sporty version of the model, the carbon fiber trim plate and steering wheel paddle in the gear shift area are also essential designs. The fly in the ointment is that there is no "Chinese element" design in the interior of the new car.
In terms of power, the new car is still equipped with a 3.0T in-line six-cylinder turbocharged engine, and equipped with a 48V light hybrid system to improve fuel economy and power response speed, the maximum power reaches 400 horsepower, the peak torque is as high as 550 Nm, and the matching is still the 8AT transmission, while the full range of standard full-time four-wheel drive system and air suspension, whether it is power performance or off-road ability is beyond doubt, compared with the same level of Porsche Cayenne, its power configuration is quite OK.
epilogue
Range Rover Sport edition has always been a niche luxury model, on the whole, The Tiger Wei Ambition Edition is basically the same as the standard version, but it integrates Chinese elements into the details of the body, and the emblem of the Chinese character Tiger just highlights the model identity of the new car, for rich consumers, they may ignore the extra money, after all, they may care more about national feelings than the product.