Editor-in-Chief | Zhang Kehuan
Edit | Chen Shuhao
Author | Steamy Jun
Reports from The GreatAuto
At last year's Guangzhou Auto Show, GAC Mitsubishi's booth ushered in a long-lost lively scene, and Mitsubishi Motors' world's first pure electric vehicle, Atuka, was officially unveiled, and its pre-price was announced at the same time.
However, many people's attention does not stop there, because GAC Mitsubishi revealed that it will launch a blockbuster new car in 2022, and the official also projected the front face of this new car onto the big screen behind the booth.
No need to guess, the new car on the big screen is the new generation of Outlander.
Recently, it was reported that GAC Mitsubishi's new generation of Outlander will be officially released in September this year and is expected to be listed within the year.
Gac Mitsubishi is not without reason to call it a blockbuster new car.
The current third-generation Outlander, which can be said to be the sales responsibility of GAC Mitsubishi, since the "2047" concept, with its super high cost performance, once leveraged the joint venture compact SUV market pattern, so that consumers really feel the benefits.
In terms of sales volume, Outlander has supported 80% of GAC-Mitsubishi's sales. For GAC Mitsubishi, whose product line is not rich, the importance of Outlander is self-evident.
However, the current Outlander has not been replaced for many years, and in the face of the ever-changing SUV market, the pillar model of GAC Mitsubishi is under increasing pressure, and its competitiveness is not as good as it was then.
In this context, the introduction of a new generation of Outlander has become an urgent matter for GAC-Mitsubishi. The domestic process of releasing new cars in advance also shows that GAC Mitsubishi is eager to rely on the new generation of Outlander to warm up new cars in advance and let the brand regain market heat.
However, a very real question is, will the new generation of Outlander become the "Shell Changer"?
In fact, the new generation of Outlander and the new generation of X-Trail are "sister models", both built on the CMF-C/D platform of the Renault-Nissan-Mitsubishi Alliance. After the listing of the new Qijun encountered difficulties, whether it will happen on the new generation of Outlander, which is the most concerned by the outside world.
It is undeniable that the competition in the SUV market is becoming more and more intense. Even if the trend of SUV popularity is still an indisputable fact, the SUV market has changed from an incremental market in the past to a stock market.
This indicates that the competition in the SUV market, in addition to the competition of the product itself, the service also needs to be innovated. So, can GAC Mitsubishi do better in these two aspects?
The answer may be yes.
Change, start with yourself
Last year, the new generation of Outlander was officially listed in overseas markets, and the new look gave people a bright look.
At first, many people thought that the new car would be similar to the new X-Trail in terms of styling, so there was no more expectation. But when the new car was exposed, people realized that Mitsubishi had really changed this time.
Compared with the new X-Trail, the new generation of Outlander adopts Mitsubishi's latest family-style design, which is more exaggerated and radical than X-Trail. The front face features a large blackened shield grille with transverse chrome trims and honeycomb elements inside. The fog light areas on both sides are actually equipped with split headlights, with a thick silver lower guard, full of wildness.
The entire body is made of a large number of flat lines, which creates a tall and tall image compared to the roundness of the current model. Not only that, the suspension design used on the roof further highlights the fashion and avant-garde of the new car. This huge change in design is difficult to appear on previous Mitsubishi models.
It can be said that the change in the design of the new generation of Outlander is to cater to the times and the market. This also lays the foundation for its good results.
In terms of size, the new car has been comprehensively improved, especially the body width has reached 1860mm, and it still offers two seat layouts of 5 and 7 seats, continuing the practicality of the current model.
The design changes are not limited to the appearance, and in the interior, the new generation of Outlander is unprecedented.
First of all, in the overall design, the new car abandons the old design of the current model and becomes very fashionable. This can be seen from the installation of a full LCD dashboard and a floating central control screen.
In addition, the leather covering of the diamond-shaped pattern that can be seen everywhere in the car enhances the sense of luxury in the overall interior. Door panels, central control and other areas are decorated with chrome trim strips, metal with diamond-shaped leather, so that the atmosphere of the overall interior is in line with the atmosphere of the times.
As a main family SUV model, the new generation of Outlander is also equipped with a very rich range of configurations. The overseas version of the model provides CarPlay, remote control, HUD head-up display, three-zone automatic air conditioning, 9-speaker BOSE audio, mobile phone wireless charging, seat heating, etc.
In terms of intelligent configuration, the new car is also equipped with a Series of intelligent safety features such as Mitsubishi e-Assist Driver Assistance System, including 360-degree panoramic parking images, ACC adaptive cruise, active braking, lane departure warning, fatigue driving tips, and traffic sign recognition.
It can be seen that the new generation of Outlander has kept pace with the times, whether it is design, materials or configuration, even compared with the same level of CR-V, RAV4, it does not pull downwind. For Mitsubishi, whose product line is not rich enough, the huge change of the new generation of Outlander can be seen that Mitsubishi urgently needs to impress consumers with better product power.
Differentiate yourself and go your own way
As a product of the same platform as the new X-Trail, the new generation of Outlander interprets a self that has changed in line with the needs of the times through its own elements, from the aspects of appearance and interior.
However, because it is from the same platform as the new X-Trail, the market performance of the new generation of Eurand Germany after childbirth is really worrying.
The cause of this concern is undoubtedly the powertrain.
After all, the 1.5T VC-TURBO engine equipped with the new generation of domestic Qijun, although in terms of technology, is more advanced than the original 2.5L four-cylinder engine, with variable compression ratio such black technology, can bring lower fuel consumption. And in terms of power performance, the modified engine also achieved the maximum power of more than 200 horsepower.
However, it will take some time to be recognized by Chinese consumers, and if the new generation of Outlander is equipped with the same powertrain as the new generation of X-Trail after domestic production, it is very likely to follow in the footsteps of X-Trail.
In overseas markets, Mitsubishi's new generation of Outlander is equipped with a 2.5L four-cylinder engine with a maximum output of 184 hp and a maximum torque of 245 Nm. Although the power is not strong, the technology is mature and reliable, which is reassuring.
It is reported that the domestic version of the model or will provide PHEV plug-in hybrid system and 1.5T four-cylinder engine. Among them, the latter comes from the 1.5T twin-jet four-cylinder engine on mitsubishi Yige to pull down the price.
It is worth mentioning that the official guidance price of the new generation of Outlander in overseas markets is currently 25,795 US dollars, about 166,000 yuan, which is not much different from the current model. That is to say, the price of the domestic version is likely to be comparable to the cash model, and it is still very competitive in the same level.
In addition, the new generation of Outlander also has its own unique features, which is Mitsubishi's proud S-AWC four-wheel drive system, which supports 7 driving mode switching and has stronger off-road performance than traditional urban SUVs.
It can be seen that the domestic version of the new generation of Outlander is worth looking forward to. After the new car is launched, it is expected to bring more competitiveness to GAC Mitsubishi.
In addition to product strength, GAC Mitsubishi is also constantly increasing its service.
Previously, GAC Mitsubishi released the customer-centric "M-SPACE" digital service platform. At its core, it's about putting the customer at the center and creating a digital service experience. The new digital service platform of "M-SPACE" will closely connect brands and users, promote the transformation of enterprises from operating "products" to serving users and fans, and make GAC Mitsubishi a more warm brand and achieve high-quality development.
Not only that, Mitsubishi has always had a lot of fans in China, which can be seen from the self-organized car clubs of many car owners. With the "M-SPACE" digital service platform, the owners of GAC Mitsubishi can also share their interesting stories and life in it. This also makes "M-SPACE" an aggregation platform for Mitsubishi fans.
With the new generation of Outlander about to debut in the year, it is believed that in the near future, GAC Mitsubishi will be able to rely on this new car and more intimate services to impress more consumers and gradually return to the mainstream market.
For GAC Mitsubishi, always focusing on the consumer value strategy and playing a combination of "service + product", it is bound to be able to walk out of a unique brand value upgrade road and lead the brand to continue to improve.
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