It seems that since Lei Jun said the phrase "Standing on the wind outlet, pigs can fly", the market, whether it admits that it is a pig or not, has rushed to the wind outlet. In recent years, if you want to say what the hottest outlet is, perhaps it is the new energy vehicle. In addition to traditional car manufacturers, many technology companies such as Huawei and Baidu have also entered the game, in addition to some unknown new car-making forces mushrooming.
The three most famous new car-making forces in China are undoubtedly Ideal, Xiaopeng and Weilai. In the near future, three companies are also eager to release the 2021 delivery report card. The three report cards are also more similar, with more than 90,000 vehicles and less than 100,000 vehicles. This achievement is already eye-catching for these up-and-coming stars. However, Weilai's Li Bin seems to be too satisfied with such achievements, so that many times he has spoken amazingly, causing group ridicule among netizens.
It created the largest automotive website in China, with a loss of 5.8 billion yuan in 13 years
In the three companies of Ideal, Xiaopeng and Weilai, in addition to He Xiaopeng, the founder of Xiaopeng Automobile, the founders of the other two companies have experience in automobile-related entrepreneurship. Li wanted to found the Auto Home, and Li Bin founded the E-Car, both of which are auto media. To say that the difference between the two, perhaps the former is more inclined to car performance evaluation, while the latter is more biased towards price comparison, which can be seen from the results of Baidu search.
As a veteran Internet car portal website established in 2000, e-car claims to be the largest automotive Internet enterprise in China. However, as a leading enterprise in the industry, what is the revenue data of e-car? If there is really one word to describe it, it is "bad to home". From 2007 to 2020, the net profit attributable to the mother of e-car totaled a loss of 5.821 billion yuan, that is to say, in 13 years, in addition to losing money, e-car did nothing else.
But even so, the wealthy Tencent still privatized the acquisition of e-car in 2020 for a price of $1.1 billion, as to whether Tencent's interest is in e-car or in E-car's auto finance subsidiary Yi Xin, it is not known. In short, if Li Bin wants to make money, it is almost impossible to do it on the body of Yi, which may be the reason why Li Bin rushed into the car-making track.
Financing exceeded 70 billion, and the market value once exceeded mercedes-Benz BMW
Li Bin initiated the creation of WEILAI in 2014, when the track of new energy vehicles was not crowded, so soon after its establishment, WEILAI obtained huge financing, investors including JD.com, Tencent, Hillhouse, etc., of which Tencent participated in three rounds of financing before WEIlai was listed, and a debt financing of up to US$1.085 billion after Weilai was listed, tencent was also involved. At present, WEILAI's cumulative financing has exceeded 70 billion yuan, ranking in the first echelon of automobile financing.
Also because of the huge financial support, WEILAI became one of the first of the three new car-making forces to go public, and successfully sounded the bell of listing on the New York Stock Exchange in September 2018. Since then, Weilai's market value has also surpassed Mercedes-Benz and BMW, once as high as 73.4 billion US dollars, and this market value has even become the first domestic car company.
Perhaps there are many gold lords to support, in the car-making strategy, Weilai chose the "car sea tactics", in the three new car-making forces, the ideal is only ideal ONE one model, Xiaopeng is only three models on sale, and Weilai is as many as 5 models on sale, while there is an EP9 and a concept car EVE support façade, however, now it seems that Weilai's car sea tactics have not worked, and its delivery volume in 2021 is only 91429 vehicles, only 938 more than the ideal of only one model.
Marketing 1.5 billion, research and development of 880 million, the language is amazingly ridiculed
If a new brand wants to develop in the industry, it is natural to face criticism, for example, the ideal is ridiculed as an "electric vehicle with 8 oils per 100 kilometers" because of the range-extending technology. Weilai's criticism is more in its marketing strategy. In the second quarter of last year, NIO's marketing and administrative expenses were as high as 1.5 billion yuan, compared with 880 million yuan in research and development expenses year-on-year. At the same time, as the founder, Li Bin has made amazing speeches many times, and it is inevitable that he will be ridiculed by the netizen group.
As early as the year of Weilai's listing, Li Bin publicly claimed that the Jianghuai factory that was OEM for NIO was stronger than the Porsche factory. Most people have neither seen the JAC factory nor the Porsche factory, but when they hear Li Bin say this, they immediately explode. After all, from the public perception, Porsche is currently unable to climb high. No matter which aspect of the JAC factory is stronger than the Porsche factory, such a general statement is naturally unconvincing.
At the end of last year, when Li Bin was interviewed, he said that he could not understand why anyone still bought a gas truck, and said "gasoline smell" and "listen to a sound", which is naturally ironic. In terms of the current new energy technology, new energy vehicles are already in the ascendant from the endurance alone, not to mention the domestic situation, many areas are cold in winter, so that the performance of electric vehicles is greatly reduced, and fuel vehicles are naturally a better choice. It is also Li Bin's remarks that make people wonder, is the situation of Weilai already bad enough to need to be hyped up through these counterintuitive topics?