2021 is an extraordinary year, but also the opening year of the "14th Five-Year Plan", the mainland's economic and social development has made new historic achievements, the national economy has leapt to a new level; this year, as an important pillar industry of the national economy, automobiles still show strong resilience under various pressures, and strive to overcome the tight supply of chips, the outbreak of scattered epidemics, policy and regulatory adjustments, etc., and won the world's largest automobile market for 13 consecutive years. In the past year, "new energy, independent brands and exports" is undoubtedly the three keywords of the automotive industry; the industrial structure has further improved quality and efficiency, strong enterprises (or brands) have further consolidated their advantages, new brands have remained active, and electric and intelligent have become a trend.
Based on the observation of the industry, the analysis of the industry and the on-site interviews and reports, the Auto Channel of China Economic Network chooses to take stock of the memorable events, enterprises (brands), people, products, social responsibilities, etc. in 2021 at the end of the year; and chooses a word - "jian" to summarize and summarize, present the bits and pieces of 2021 to the readers, and launch the model article (part 1) today.
China's station stabilized C-class market - BYD Han
In 2021, BYD Han went one step further, from the previous year's "dark horse" to a real C-class car power faction. According to the data of the Association of Automobile Associations, in the whole year of 2021, BYD Han's sales reached 117665 vehicles, an increase of 190.13%, not only in the C-class market of the domestic car "tip", but also showed the confidence to confront the BBA top three.
Especially in the middle and late part of the year, in the overall "lack of core" environment, the chip self-sufficient BYD more Han raid provided a solid foundation. In June, July and October, BYD Han won the third place in domestic C-class car sales; in August, September and November, it won the runner-up three times; in December, BYD Han achieved a surpassing of the "Top Three Germans", leading the C-class car market in single-month sales.
Not only the increase in sales, but also the more interesting thing is that driven by BYD Han, the average price of BYD passenger cars is expected to reach 151,700 yuan in 2021, almost equaling overseas and joint venture brands, and achieving a rise in quantity, quality and price.
It is also happy and sad, and a car is difficult to find - tank 300
Among the models that attract the most market attention in 2021, there will be no less tank 300. From the hot sale on the market, to the breakthrough of the tank brand with its own strength after WEY "flying alone", to the difficulty of finding a car nationwide... For a year, the Tank 300 has always been accompanied by high popularity and word of mouth, as well as the embarrassment of insufficient production capacity due to lack of cores.
Specifically, tank 300 relies on accurate positioning, good product strength and excellent cost performance to quickly "conquer" the new blue ocean of the market, becoming another successful "out of the circle" product in the Great Wall "legion". In November and December, the number of tank 300 deliveries exceeded the 10,000-vehicle mark consecutively; from January to December, the cumulative delivery of tank 300 vehicles reached 84,588 vehicles.
It is worth noting that this is also its achievement in the dilemma of serious lagging production capacity. A few days ago, a reporter from China Economic Network learned during a visit that the tank 300 was out of stock across the country, and it would take 6 months to pick up the car after booking. If you can overcome the problem of lack of cores, coupled with the upcoming tank 500, the "two wings flying together" tank brand will be more difficult to limit.
The joint venture B-segment market welcomes the new crown - Toyota Camry
In the joint venture B-class car market, Toyota Camry has always been an important force that cannot be ignored, and after its listing in 2006, it began to dominate for many years, and it has also experienced sinking in the intensified competition since then... Until 2021, from January to December, Camry's sales reached 216764, leading the second place 15435, and the joint venture B-class car won the first year of sales and regained its peak.
In addition, in the domestic automobile market, there has always been a good saying, "middle and high-end cars determine success or failure.". As a result, Camry's high-flying progress has also made GAC Toyota, which is already growing well, like a tiger, and in 2021, GAC Toyota's sales exceeded the 800,000-vehicle mark for the first time to 840,400 vehicles, rushing to the second place of "Four Little Flowers". What is more worth looking forward to is that with the help of "fist products" such as Highlander and Camry, GAC Toyota still maintains a strong vitality, in 2021, the growth rate continues to rank first in the "four small flowers", and in the long term, its sales in 2021 have increased by 92.18% compared with 2016, which is very impressive. (China Economic Network reporter Guo Yue)