Recently, the Association released the 2021 National Passenger Car Market In-depth Analysis Report, Geely Automobile surpassed SAIC Volkswagen for the first time with an annual total sales volume of 1.328 million units, and strongly ranked among the top three in the annual sales list of car companies, achieving a new breakthrough for Chinese brands! Behind the adherence to high-quality development and the steady growth of market share, the "China Star" has made an indispensable contribution, leading Geely Automobile to advance to high-end.
In the recent "Thor Expedition, Fight Tooth Keshi" ice and snow test drive, the full luxury lineup of China Star competed in Tooth Keshi, challenging various extreme competition formats and harsh environments, and opening the first elite driving academy of Chinese brands comparable to luxury brand BBA.
Market "star" height
The "high-end effect" of the Chinese star adds weight to the brand
In 2021, Geely Automobile's total sales exceeded 1.328 million units, winning the annual sales championship of Chinese brand passenger cars for five consecutive years.
In December 2021, China Star's sales reached a record high of 29,287 vehicles, with a total annual sales volume of more than 210,000 vehicles, accounting for 20% of Geely brand sales, and the average price of products was 150,000, establishing the "star" height of China's automobile brand market.
China's star and flagship SUV - Xingyue L sold 12,035 units in December, with a total sales volume of 53,473 vehicles in more than five months of listing, accounting for more than 62% of the sales of high-end models, and the average transaction price of the whole series was as high as 170,500 yuan; The first batch of 2022 pre-sale places in the X oil-electric hybrid version was pre-ordered in only 8 minutes and 21 seconds.
China Star · flagship home car - Xingrui sold 13,115 vehicles in December, with cumulative sales of more than 130,000 vehicles in 2021, the only 150,000-level independent car with an average monthly average of more than 10,000, directly with corolla, Sagitar and other joint venture hot-selling models wrench wrist, "home car market disruptor" is full of color.
Value "star" height
China Star fights for "Chinese car value"
China Star actively promotes the popularization of high-end products, the "high-end effect" is highlighted, the price advantage is transformed into a value advantage, and the "China Star" is the first to break the inherent cognition of the market, successfully enter the "price hinterland" of the joint venture brand, and truly face the joint venture brand with "high value".
The proposal of the value proposition of "Dare to Be" of China Star has opened the curtain on Chinese brands to break through with high-end products and fight for the "value of Chinese cars".
The China Star series has accelerated the horizontal and vertical extension of the CMA architecture in geely's product lineage, bringing breakthrough progress to geely's products to high-end price points, high-end values and high-end images.
At present, China Star has built a product layout where cars + SUVs, fuel + new energy, performance + energy saving coexist, and has established a new value image of Chinese brand benchmark products in the domestic automobile market.
Technical "star" height
Thor Power's "strongest system force" empowers the Chinese star
At present, technology has become the first attribute of Geely, with the continuous accumulation of science and technology technology, Geely Automobile released the global power technology brand "Thor Power", as well as the world-class modular intelligent hybrid platform - Leishen Zhiqing Hi · X；
Open the Geely "Power 4.0" era, build the "strongest system force" for the comprehensive electrification of the geely 4.0 era of science and technology, and fully empower the China Star series.
In the ice and snow activity of "Thor's Expedition, Fight Tooth Keshi Again", China Star competed in Tooth Keshi with a full series of luxury lineups, refreshing the Chinese "star" height of Chinese car brands in the field of hybrids.
Thor Hybrid is born globally, based on China, not only considering the environment of extremely cold countries and regions such as Northern Europe, Russia and Canada, but also fully covering the user environment of Inner Mongolia, Xinjiang, Heilongjiang and other provinces in the northernmost part of China.
At the event, Raytheon Hybrid's proprietary "PTC Raytheon Hot Core" technology and the industry's first Bypass oil-electricity integrated thermal management loop were empowered. X oil-electric hybrid version overcomes the extremely cold environment of -35 °C of Yakeshi;
At the same time, the vehicle reduces fuel consumption by nearly 0.3L per 100 kilometers under extremely cold conditions, and improves the energy efficiency of extreme cold by 7%. Under the comprehensive road conditions of the Snow Mountain Road National Highway at minus 35 °C, Autohome and Aika Automobile have set a minimum fuel consumption record of 5.0L/100km.
It is worth mentioning that the recent Gilly Ray Divine Intelligence Hi · X hybrid electric drive transmission DHTPro won the "Lompel Cup 5th World Top Ten Transmissions and Electric Drives". The first DHTPro's Hoshikoshi L Thor Hi · X oil-electric hybrid version won the title of "Lopal Cup's 5th World Top Ten Transmissions and Electric Drive Models".
Hybrid special engines and 3-speed hybrid electric drive transmissions have successively won the title of top ten, marking the arrival of a new era of hybrid led by Chinese brands.
In addition to constantly refreshing the height of China's "star" in terms of brand, product, technology, etc., China Star has always played with users to create exchange and communication activity IP for users, such as CMADay, CMAHour, CMASummer, CMALife and other activities to maximize the product experience.
Jian Ge Reviews:
China Star has become a Chinese "star" in terms of market, sales, brand, product and technology. Geely brand CMA high-end series also officially sounded the "Technology Geely 4.0" in terms of technology to lead the Chinese brand, leading the new era of the rallying call, I believe that China's "star" forces will continue to lead the industrial chain transformation and upgrading of high-quality development!