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Recently, the Association of Automobiles released the 2021 national passenger car market in-depth analysis report, Geely Automobile with a total annual sales volume of 1.328 million units, ranked among the top three in the annual sales list of car companies, behind the steady growth of market share, "China Star" is indispensable, leading Geely Automobile to the high-end level.
The market "star" height, the Chinese star "high-end effect" for the brand to increase the weight
In 2021, Geely Automobile's total sales exceeded 1.328 million units, winning the annual sales championship of Chinese brand passenger cars for five consecutive years. In addition to the boutique series represented by Emgrand and Boyue, and the sales of the trendy series represented by Binyue are still stable, what is even more eye-catching is the sales performance of the "China Star" high-end series models. In December 2021, China Star's sales reached a record high of 29,287 vehicles, with a total annual sales volume of more than 210,000 vehicles, accounting for 20% of Geely brand sales, with an average product price of 150,000.
Since the formation of the group, China Star has been widely recognized by users and the industry, and the high-end products have achieved results, opening up a new situation in the era of science and technology Geely 4.0. China's star and flagship SUV - Xingyue L sold 12,035 vehicles in December, with a total sales volume of 53,473 vehicles in more than five months on the market, accounting for more than 62% of the sales of high-end models, and the average transaction price of the whole series was as high as 170,500 yuan, which was the only Chinese brand model with an average monthly average of more than 10,000 yuan in the 120,000-180,000-level large five-seat SUV market, which was in stark contrast to the general sinking of the price test of joint venture models. The new Star-Cross L Thor Hi · The first batch of 2022 pre-sale places in the X oil-electric hybrid version was pre-ordered in only 8 minutes and 21 seconds.
China's star flagship car - Xingrui sold 13,115 vehicles in December, with cumulative sales of more than 130,000 vehicles in 2021, and is the only 150,000-level self-owned car with an average monthly average of more than 10,000, with a cumulative market share of 2.21%, ranking 14th in the country, the best market share in a single month exceeded 2.91%, and the best single month ranking entered the 10th place (the cumulative ranking in East China ranked 9th).
Value "star" height, Chinese star for "Chinese car value" and fight
China Star actively promotes the popularization of high-end products, the "high-end effect" is highlighted, and the price advantage is transformed into a value advantage, becoming an accelerator for the upward development of the Geely brand. More gold-rich than sales is that more than 60% of users of China Star choose high-end models, 52% of China Star sales come from the demand for additional purchases, and more than 40% of users have joint venture car experience.
The China Star series has accelerated the horizontal and vertical extension of the CMA architecture in geely's product lineage, bringing breakthrough progress to geely's products to high-end price points, high-end values and high-end images. At present, the high-end series of China Star covers Xingyue L, Xingrui, Xingyue S, and The StarYue L Thor Hi · X oil-electric hybrid version, under the comprehensive empowerment of Raytheon Power's "strongest system force", China Star has built a product layout of sedan + SUV, fuel + new energy, performance + energy saving, and established a new value image of Chinese brand benchmark products in the domestic automobile market.
The height of the "star" of technology, the "strongest system force" of Thor Power empowers the Chinese star
At present, technology has become the first attribute of Geely, with the continuous accumulation of science and technology technology, Geely Automobile released the global power technology brand "Thor Power", as well as the world-class modular intelligent hybrid platform - Leishen Zhiqing Hi · X, opening the era of Geely's "power 4.0", building the "strongest system force" of full electrification in the era of science and technology Geely 4.0, and fully empowering the China Star series.
Thor Hybrid is born globally, based on China, not only considering the environment of extremely cold countries and regions such as Northern Europe, Russia and Canada, but also fully covering the user environment of Inner Mongolia, Xinjiang, Heilongjiang and other provinces in the northernmost part of China. At the event, Raytheon Hybrid's proprietary "PTC Raytheon Hot Core" technology and the industry's first Bypass oil-electricity integrated thermal management loop were empowered. X oil-electric hybrid version overcomes the extremely cold environment of minus 35 °C of Yakeshi, heats up the battery pack to 19 °C within 5 minutes in minus 35 °C environment, the power battery fully realizes the freedom of charge and discharge, and the function and performance of the hybrid system are fully restored; at the same time, the engine coolant heating speed can be increased by 30%, so that the engine can quickly warm up into the best state; in addition, the temperature in the car can be increased from minus 30 °C to 10 °C in 10 minutes, and the heating can be instantaneous. At the same time, the vehicle reduces fuel consumption by nearly 0.3L per 100 kilometers under extremely cold conditions, and improves the energy efficiency of extreme cold by 7%.
It is worth mentioning that the recent Gilly Ray Divine Intelligence Hi · X hybrid electric drive transmission DHT Pro won the "Lopan Cup 5th World Top Ten Transmissions and Electric Drives". The first DHT Pro's Hoshikoshi L Thor Hi · X oil-electric hybrid version won the title of "Lopal Cup's 5th World Top Ten Transmissions and Electric Drive Models". This is the first time ray Ray's mind is hi· X won another award after the 2021 "Heart of China" Top Ten Engines.
It is reported that the Star-Vietnam L Thor Hybrid Edition will launch the Thor Hot Core Winter Pack in the first winter after the listing for more users to choose. Geely Galaxy OS also tailored the Thor Power Special Edition for Thor Power, which was released along with the listing of Thor Power. In addition to continuous improvement in terms of brand, products, technology, etc., China Star also creates communication activity IP for users, such as CMA Day, CMA Hour, CMA Summer, CMA Life and other activities, and the ice and snow season pioneers China Star Dare to be an elite driving academy to maximize the product experience. In the future, Geely Automobile will continue to be bold and constantly refresh the "star" height of user experience. In 2022, Geely will set a sales target of 1.65 million vehicles, continue to adhere to the market-oriented, user-centric, continue to deepen the domestic market, and continuously improve market share.
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