Recently, the Association released the 2021 National Passenger Car Market In-depth Analysis Report, Geely Automobile surpassed SAIC Volkswagen for the first time with an annual total sales volume of 1.328 million units, and strongly ranked among the top three in the annual sales list of car companies, achieving a new breakthrough for Chinese brands! Behind the adherence to high-quality development and the steady growth of market share, the "China Star" has made an indispensable contribution, leading Geely Automobile to advance to high-end. In the recent "Thor Expedition, Fight Tooth Keshi" ice and snow test drive, the full luxury lineup of China Star competed in Tooth Keshi, challenging various extreme competition formats and harsh environments, and opening the first elite driving academy of Chinese brands comparable to luxury brand BBA. All show that whether it is the market, sales, or brand, product, technology, China Star is opening up the Chinese "star" height for Chinese brands.
The market "star" height, the Chinese star "high-end effect" for the brand to increase the weight
In 2021, Geely Automobile's total sales exceeded 1.328 million units, winning the annual sales championship of Chinese brand passenger cars for five consecutive years. In this eye-catching report card, in addition to the sales of the boutique series represented by Emgrand and Boyue, and the trendy series represented by Binyue, which are still stable, what is even more eye-catching is the sales performance of the "China Star" high-end series models. In December 2021, China Star's sales reached a record high of 29,287 vehicles, with a total annual sales volume of more than 210,000 vehicles, accounting for 20% of Geely brand sales, and the average price of products was 150,000, establishing the "star" height of China's automobile brand market.
Since the formation of the group, China Star has been widely recognized by users and the industry, and the high-end products have achieved results, opening up a new situation in the era of science and technology Geely 4.0. China's star and flagship SUV - Xingyue L sold 12,035 vehicles in December, with a total sales volume of 53,473 vehicles in more than five months on the market, accounting for more than 62% of the sales of high-end models, and the average transaction price of the whole series was as high as 170,500 yuan, which was the only Chinese brand model with an average monthly average of more than 10,000 yuan in the 120,000-180,000-level large five-seat SUV market, which was in stark contrast to the general sinking of the price test of joint venture models. New Star-Over L Thor Hi · The first batch of 2022 pre-sale places in the X oil-electric hybrid version was pre-ordered in only 8 minutes and 21 seconds.
China Star · flagship car - Xingrui sales of 13,115 vehicles in December, the cumulative sales of more than 130,000 vehicles in 2021, is the only monthly average of more than 150,000 level of independent car, the cumulative market share of 2.21%, the cumulative ranking of the country's 14th, the best market share in a single month exceeded 2.91%, the best single month ranking into the 10th place (East China ranked 9th in total). At the same time, the main sales model of Xingrui is priced at 130,000-140,000 yuan, and it directly wrenches the wrist with the corolla, sagittarius and other joint venture hot models, and the "home car market disruptor" is full of color.
Value "star" height, Chinese star for "Chinese car value" and fight
China Star actively promotes the popularization of high-end products, the "high-end effect" is highlighted, and the price advantage is transformed into a value advantage, becoming an accelerator for the upward development of the Geely brand. More gold-rich than sales is that more than 60% of users of China Star choose high-end models, 52% of China Star sales come from the demand for additional purchases, and more than 40% of users have joint venture car experience. "China Star" was the first to break the inherent cognition of the market, successfully entered the "price hinterland" of the joint venture brand, and truly hardened the joint venture brand with "high value", and brought the "three high" brand value of high sales, high value and high premium, making it a well-deserved flagship series of products for Chinese brands to break through upwards.
The proposal of the value proposition of "Dare to Be" of China Star has opened the curtain on Chinese brands to break through with high-end products and fight for the "value of Chinese cars". The mission of China Star is to dare to do the spirit of the times, on behalf of the Chinese brand to dare to challenge the world's mainstream cars, fight for the value of Chinese cars, and make Chinese cars bigger and stronger.
The China Star series has accelerated the horizontal and vertical extension of the CMA architecture in geely's product lineage, bringing breakthrough progress to geely's products to high-end price points, high-end values and high-end images. At present, the high-end series of China Star covers Xingyue L, Xingrui, Xingyue S, and Xingyue L Thor Hi· X oil-electric hybrid version, under the comprehensive empowerment of Raytheon Power's "strongest system force", China Star has built a product layout of sedan + SUV, fuel + new energy, performance + energy saving, and established a new value image of Chinese brand benchmark products in the domestic automobile market.
The high-end of the product is also reflected in the annual awards ceremony list. China Star won the "China Car of the Year" for the second consecutive year, Xingyue L won the 2022 China SUV of the Year, following the Star Rui won the 2021 China Car of the Year, and the Star Yue was selected as the top ten SUV of the Year in China in 2020. In addition, it is understood that in 2021, Xingyue L won a total of 36 awards such as the 9th Xuanyuan Award in 2022 - The Annual Top Ten Cars, the Annual Car Ceremony of EasyCar - the 2022 National Top Ten Cars of the Year, and the 2022 NetEase Annual New Car Ranking - The Annual Popular SUV, which makes the starlight of the Chinese star shine more brightly and the brand value more prominent.
The height of the "star" of technology, the "strongest system force" of Thor Power empowers the Chinese star
At present, technology has become the first attribute of Geely, with the continuous accumulation of science and technology technology, Geely Automobile released the global power technology brand "Thor Power", as well as the world-class modular intelligent hybrid platform - Leishen Zhiqing Hi · X, opening the era of Geely's "power 4.0", building the "strongest system force" of full electrification in the era of science and technology Geely 4.0, and fully empowering the China Star series.
In the ice and snow activity of "Thor's Expedition, Fight Tooth Keshi Again", the Chinese star fought in the tooth keshi with a full series of luxurious lineups, and the star Yue L Thunder God Intelligence Qing Hi · With its outstanding performance, the X oil-electric hybrid version, following the breakthrough of the monopoly of the Japanese two fields on hybridization, broke the inherent cognition that the extremely cold environment is the "forbidden land" of new energy vehicles, and refreshed the Chinese "star" height of Chinese car brands in the field of hybridization.
Thor Hybrid is born globally, based on China, not only considering the environment of extremely cold countries and regions such as Northern Europe, Russia and Canada, but also fully covering the user environment of Inner Mongolia, Xinjiang, Heilongjiang and other provinces in the northernmost part of China. At the event, Raytheon Hybrid's proprietary "PTC Raytheon Hot Core" technology and industry-first Bypass oil-electric integrated thermal management loop were empowered. X oil-electric hybrid version overcomes the extremely cold environment of minus 35 °C of Yakeshi, heats up the battery pack to 19 °C within 5 minutes in minus 35 °C environment, the power battery fully realizes the freedom of charge and discharge, and the function and performance of the hybrid system are fully restored; at the same time, the engine coolant heating speed can be increased by 30%, so that the engine can quickly warm up into the best state; in addition, the temperature in the car can be increased from minus 30 °C to 10 °C in 10 minutes, and the heating can be instantaneous. At the same time, the vehicle reduces the fuel consumption of 100 kilometers by nearly 0.3L under extremely cold conditions, improves the energy efficiency of extreme cold by 7%, and can still achieve more fuel consumption than similar japanese hybrids. Under the comprehensive road conditions of the Snow Mountain Road National Highway at minus 35 °C, Autohome and Aika Automobile have set a minimum fuel consumption record of 5.0L/100km.
It is worth mentioning that the recent Gilly Ray Divine Intelligence Hi · X Hybrid Electric Drive Transmission DHT Pro won the "Lopan Cup 5th World Top Ten Transmissions and Electric Drives". The first DHT Pro's Hoshikoshi L Thor Hi · X oil-electric hybrid version won the title of "Lopal Cup's 5th World Top Ten Transmissions and Electric Drive Models". This is the first time ray Ray's mind is hi· X won another award after the 2021 "Heart of China" Top Ten Engines. Hybrid special engines and 3-speed hybrid electric drive transmissions have successively won the title of top ten, marking the arrival of a new era of hybrid led by Chinese brands.
It is reported that the Star-Vietnam L Thor Hybrid Edition will launch the Thor Hot Core Winter Pack in the first winter after the listing for more users to choose. Geely Galaxy OS also tailored the Thor Power Special Edition for Thor Power, which was released along with the listing of Thor Power.
In addition to constantly refreshing the height of China's "star" in terms of brand, product, technology, etc., China Star has always played with users to create exchange and communication activity IP for users, such as CMA Day, CMA Hour, CMA Summer, CMA Life and other activities, as well as the ice and snow season to create the first China Star Dare for elite driving academy to achieve product maximization experience. In the future, we will continue to be bold and constantly refresh the "star" height of user experience.
With the "China Star" Geely brand CMA high-end series officially blowing the "Technology Geely 4.0" in terms of technology to lead the Chinese brand, leading the new era of the rallying call, Geely Automobile will accelerate the "Smart Geely 2025" strategy and "Nine Dragon Bay Action" to promote Geely to accelerate the transformation to the intelligent era. In the face of 2022, which is about to usher in greater changes, Geely will set a sales target of 1.65 million vehicles, continue to adhere to the market-oriented, user-centered, continue to deepen the domestic market, continuously improve market share, continue to participate in international market competition, create a new energy vehicle technology ecology, and continuously lead the transformation and upgrading of the industrial chain for high-quality development.