Localization of design, configuration of special supplies, Ford "Lingrui" pain! Still staring at crvs?
If you talk about seniority, Ford Motor was introduced to the Chinese market very early, and the brilliant sales record of that year was enough to make other brands popular. But in recent years, Ford's sense of existence has declined significantly, it can be said that it is lame by the three-cylinder trend, and now the Focus and Forres are all three-cylinder, it is reasonable to say that this is in line with the general trend, and as a result, Chinese consumers do not seem to buy it, and product sales can only decline all the way. Just as the so-called practice out of the truth, After Ford suffered, began to think bitterly, in addition to Changan Ford, Jiangling Ford is also continuing to exert strength, and recently the new model Lingrui has arrived at the offline sales channel and is about to be introduced to the market.
Although this car is nominally a medium-sized SUV, but the size positioning is not too large, the total length of the body is only 4630mm, the wheelbase is 2726mm, the size performance is actually a bit similar to the domestic field of Tiggo 8, in this case, it is not suitable to carry three rows of seats, so the rear row will be very comfortable in the case of 5-seat configuration. According to the inertia of Jiangling Ford, this new SUV is destined to be a price-for-volume strategy, that is, to take the people-friendly route in exchange for sales.
The exterior design can clearly see the localization elements, and the front face of the previous Ford model is not the same, with a honeycomb black intake mesh and split headlights, squinting daytime lights and LED matrix long and near lights separate layout. The side lines of the body are also more aggressive, especially the middle muscle waist line directly forms steps.
The configuration of the car is more domestic special, the central control countertop is similar to Mercedes-Benz, two 12.3-inch large screens are connected into one, and other parts of the soft package cover fabric and color block effect, such as the model seen in the store this time uses blue and white collocation, which is more in line with the tastes of young people. For added premium touches, there is a similar design through the air-conditioned window and wood grain decorative patches.
The intelligent auxiliary driving system has been fully upgraded, and even supports AR real-world navigation, the key car machine software system is also customized locally, and many functions are not even available in the new Ford car in the United States, such as the new 3.0 intelligent car machine created by Tencent, which can realize the current very advanced interconnection functions.
If you only look at the power configuration parameters, let people feel that this is an independent brand SUV, because it is equipped with a 1.5T turbocharged engine, and the gearbox is Ford's extremely rare 7-speed wet dual clutch, this configuration is different from Changan Ford's new Mondeo and evos, without the use of Ford 8at, can further reduce costs, which is also the magic weapon for Jiangling Ford to control costs and prepare for the volume.
To sum up, this new Ford Lingrui design inside and outside are very young, the power configuration is completely localized, presumably will come up with a more sincere offer, if the price positioning is lowered to less than 150,000, then there is no need to stare at the Honda CRV and other joint venture SUVs, this car will even threaten the Haval H6 or Changan CS75plus advantage price position.
The question is, what do you think of the design of Ford Lingrui? Welcome to leave a message in the comment area and discuss with fans! Spend a second to pay attention and make good friends for a lifetime! Some of the pictures come from the Internet, it is not easy to write an article, and it is expected that the officials will be able to click three times in one click.