Since the success of Tesla, the new car-making companies in various countries have emerged in an endless stream, and there are few that can really succeed, among so many new car-making companies, and China's car-making new power companies are the most famous, the number is also the largest, at present, the ideal has been born, Weilai, Xiaopeng three head car-making new force companies, there are more car-making new force companies are still in the process of development.
Recently, Tuanche announced that it would build a car, and the CEO of Tuanche also gave a small media interview. However, Ideal Auto stood up and publicly diss, believing that tuanche car manufacturing was a scam. For a time, the Internet set off a scolding war!
[1] What did Tuanche say that angered Li Xiang?
The cause of the incident stemmed from the remarks of Wen Wei, CEO of Tuanche, in an interview with a small range of media after the tuanche official announced the construction of the car. Wen Wei said that as a listed company, tuanche has many investors who are very interested in the source of funds for car manufacturing, and the desire of local governments for car-making projects can also become one of the solutions. He also said that the funds used by tuanche to mass-produce a car are a fraction of the new forces that make cars, Niu Chuang got 500 million US dollars, and tuanche may be one-tenth of them, that is, 50 million US dollars.
In addition, Wen Wei also said that the driving force of tuanche comes from an external team of more than 100 people, which can undertake almost all car-making processes and has more than 20 years of experience in car-making. When talking about product positioning and car-making schedule, he said that the first model is priced in the range of 100,000-200,000 yuan, preferring pure electric routes, and hopes to do a brand and model that is now completely absent, the team's car-making cycle is 18-24 months, and the first model is expected to be sold this year.
[2] Why does Li think that the group car is unreliable?
Li thought why did he think that the group car was unreliable? His main point of view is that building a car is not an easy task, and can only succeed through rhythmic and patient long-term growth, and that entrepreneurs who expect to find a super savior are generally scammers or most likely scammers themselves.
And Li xiang himself also attached a 3,000-word Weibo analysis of the three stages of entrepreneurship. After reading this 3,000-word long Microblog, I can indeed feel that Li Xiang's thinking is extremely logical, and I can indeed feel that it is not easy to make a car.
[3] Is it difficult to build a car?
Is it difficult to build a car? If you just want to build a model, it's not really difficult, because there is already a very mature supply chain on the market. Especially as a pure electric vehicle, after there is no engine gearbox, it is replaced by batteries and motors, which have very complete parts suppliers, so it is really not difficult to "save" a car through various suppliers. This reason is like the Android phone we use now, all Samsung's screens are Sony's, the cameras are Qualcomm's processors, are Android's underlying systems, and each manufacturer is doing some distinctive UI, so there is really not much difference.
But what is so hard? First of all, what is the selling point of your product, if you just buy some very common parts and components through the supplier, then your car is a car without any characteristics, so this is why even many of the head of the new car-making companies are also strengthening their own research and development efforts, they may not be able to develop such a key parts of the battery motor, then in the user experience including the simple place of the car machine system to strengthen their own development.
The second is how your brand is built. Now the future car is positioned relatively high-end, and the user service is better, support power exchange, such a high-end brand. Xiaopeng Automobile has a strong advantage in the ultimate sense of science and technology, as well as the ultimate intelligent driving. The ideal car, on the other hand, is a special car for dads, and there is no mileage anxiety. Even if in addition to these three brands, we can find a brand at random, they all have their own characteristics. For example, Euler Automobile is mainly aimed at female users. Extreme Krypton car, because there is Volvo technology in it, it is also focused on safety and high performance.
The third and very important point is that the car is completely different from the smart phone, we use the smart phone in the pocket every day, but also put on a protective case, even if the damage is thousands of dollars, we will not be distressed, but a car it is hundreds of thousands of things. For any family, this is not a small amount of money, so how do you provide users with a particularly good experience, as well as sell after-sales service. How to make users feel that buying your car is straight and not losing money, this is very difficult. Now even the head of the new car-making company has not solved this problem.
And if you want to do a good job of these problems I said above, as Weilai Automobile Li Bin said, the threshold for car manufacturing in the past was 20 billion yuan, and now the threshold for car manufacturing is 40 billion yuan. Perhaps Li wants to think that the group car is unreliable, because in the short term, there is no big problem in building a car, and if you want to do a good job of brand building in the long run, then the investment in car building will be a bottomless pit.