The Volkswagen brand has maintained a fairly good market potential in the Chinese market, but with the continuous emergence of new products in the market in the past two years, and its product strength is also very comprehensive, the models of the joint venture brand have been hit hard.
This is especially true of SAIC Volkswagen's models, after passat and Tiguan L successively folded in The China Insurance Research Institute, SAIC Volkswagen's reputation has been defeated in the market, as if in an instant SAIC Volkswagen's high-end models collapsed across the board.
Fortunately, after SAIC Volkswagen passed the test of the market, it re-strengthened in the weak aspects of the product, which saved people's confidence in the Passat and Tiguan L, of course, in addition to these two models, other models of SAIC Volkswagen have also been affected to a certain extent.
As a model of SAIC Volkswagen for young people- Lingdu, it has been recognized by everyone at the beginning of its listing, and is loved by young people with the design concept of wide-body coupe, but the time has reached 2022, and Lingdu, which has not been replaced for a long time, seems to have been inferior to domestic opponents in terms of product strength.
In the face of the timing of the replacement, SAIC Volkswagen seems to have a good grasp of this time.
The new Lingdu has been exposed in 2021, and the delay in listing may be because SAIC Volkswagen cannot produce the new Lingdu as planned in the face of the wave of core shortages, and the new Volkswagen Lingdu seems to have some new news in early 2022.
From the recent release of SAIC Volkswagen's "mouth style", it is not difficult to see that the overall design of the new Lingdu has been significantly different from the current model, especially the design of the headlights, which is more rounded and cute, and more mainstream than the previous generation of models.
The bezel-less door is the design style that SAIC Volkswagen Lingdu has always maintained, and it is also its last stubbornness as a Volkswagen coupe model, which has also been retained in the new model.
Of course, such a design is also to counter the increasing number of personalized cars in the domestic market, such as SAIC MG's MG6, Trumpchi Shadow Leopard and other models.
Compared with these models, the overall design of Lingdu has too many disadvantages, and the sales in the market are also deteriorating, the current sales volume of SAIC Volkswagen Lingdu is only an average of 5,000 vehicles per month, compared with domestic rookies There is a significant gap.
In fact, what is even more surprising is the overall design style of the new Lingdu, the front face part of the use of large size air intakes, this design at a glance is really difficult to think of as Volkswagen's model.
Because the products of the Volkswagen brand have always appeared in people's eyes in the design style of matryoshka dolls, when we see such a design, it is difficult to imagine that it is a product of Volkswagen.
Through this design style, it is not difficult to see that Volkswagen has officially made efforts in personalized products, so as to seek a broader market.
The new Lingdu adopts the MQB EVO platform from the Volkswagen family, and the more advanced platform can also bring it more powerful product power.
In the design of the interior, it is not difficult for us to see the determination of SAIC Volkswagen to save young users, the through-channel screen is very eye-catching, although we do not know the degree of system optimization and fluency for the time being, I believe that SAIC Volkswagen will not let young people down.
The new Lingdu measures 4784mm*1831mm*1469mm and has a wheelbase of 2731mm, which is a standard compact sedan size with a more rounded design style on the side of the body and a more rounded design style on the rear, which is obviously different from the previous generation model.
In terms of power, the new Lingdu will continue to be equipped with a 1.4T engine with a maximum power of 150 horsepower, and the transmission part will continue to use a 7-speed dry dual-clutch transmission.
However, at present, more and more car companies have begun to launch manual transmission models to meet the needs of young people today, such as Dongfeng Honda's Civic and Guangqi Honda's style, if Volkswagen can launch a manual transmission model on the new Lingdu, it may get a lot of attention in the market.