The development trend of vehicle electrification is already very clear. According to the statistics of the Association, the market penetration rate of new energy vehicles has stabilized by more than 20% in the past year, and this proportion will continue to increase in the future with the continuous introduction of new products. More and more mainstream consumers are beginning to recognize and accept pure electric vehicles. Behind this trend is that various manufacturers have accelerated the transformation of electrification and launched more and more competitive products.
For example, the Volkswagen Group has landed its latest pure electric car series ID. series in China and the global market. In just one year, in the SAIC Volkswagen product line, it has landed three core products of ID.3, ID.4X and ID.6X, and the product lineup spans the three levels of compact SUV, medium-sized SUVs and 7 medium and large SUVs with the widest user base in China.
The strong product lineup has also made the MARKET HEAT OF SAIC VOLKSWAGEN ID. Series rapidly increase, with sales exceeding 7,000 units in the fourth quarter of 2021 so far and continuing to rise to 8,000 units in December. It has become one of the most successful and market-accepted car series in the transformation of joint venture pure electric vehicles.
Just like recently, SAIC Volkswagen came to the creative park where young people gathered with the ID. series, and used the "Fantasy Power Planet" ID. Chaoyuan Party to deeply show the advantages of the ID. series in all aspects. A few days ago, this activity also came to the Gongmeigang International Digital Innovation Center in Guangzhou. We also went to an in-depth experience of what the ID.series really attracts young people.
The whole family gathers, and the fun scene tells you why ID. is so cute
In order to pay attention to a deeper understanding of the product charm of the ID. family, saic-volkswagen showed the audience the entire products of the ID. family through various interesting interactive scenes. Interesting interactions have also caused a lot of attention to show interest in the various products of the ID. family.
At the event site, SAIC Volkswagen laid down a complete set of coffee making tools, including an espresso machine, in the ID.6X oversized tail box. Wherever id.6X opens, it can quickly set up a small coffee shop. The audience can not only taste the coffee, but also intuitively feel the huge loading capacity of ID.6X, as well as bring more possibilities for high-quality life.
As the flagship model of the family, the ID.6X is a medium-sized smart pure electric SUV with a body length of 4876mm and a wheelbase of 2965mm, which can achieve a 2+3+2 7-seat layout or a 2+2+2 6-seat layout. In addition to the high-quality in-car seating space, the ID.6X is equipped with the ultimate intelligent performance, equipped with Volkswagen's latest MOS 4.0 multimedia system, which can realize the interconnection with smart devices such as watches. And it is equipped with IQ. Drive L2 level driving assistance, more support Stop & Go automatic follow-up start and stop traffic congestion assistance and L2 level assisted driving. Its longest battery life has reached 588km, and it can be charged 80% in 40 minutes, which is enough to meet the young family's pursuit of poetry and distant places.
Of course, what interests young people more is the ID.3 of the whole car Pikachu. As a pure electric crossover positioned for quality and fun, the ID.3X inherits the family's simple and cute design style. The 4261mm length combined with the 2765mm wheelbase not only achieves maximum utilization of interior space, but also gives it a dynamic appearance. The scene also allowed everyone to intuitively feel the performance strength of its 0-50km/h acceleration of 3s through the small interaction of blind shooting and reading seconds.
At the same time, ID.4X, which has a good balance of quality, battery life and performance, has also received the attention of many users. Its practical comprehensive endurance of 555km and the practicality of 100kn of 10 minutes of charging have become the best choice for mainstream user groups, attracting the attention of many audiences at the scene.
Electrification brings opportunities for SAIC Volkswagen's youthfulness
With Santana, Langyi and Passat, SAIC Volkswagen has long occupied the mainstream market in the past 20 years. However, the overly entrenched business attributes have made SAIC Volkswagen feel great pressure in the young market. The emergence of the ID. family has given SAIC Volkswagen the opportunity for youthful transformation.
The subversive design style of the Volkswagen ID. family, as well as the attributes of intelligence, technology, and tide play, have built a better bridge for SAIC Volkswagen to communicate with young people.
SAIC Volkswagen has also seized on the advantages of its products and actively established contacts with the younger generation. For example, the SAIC Volkswagen ID. family's city tour activity goes deep into the side of young people and communicates with them in a way that young people like. Moreover, SAIC Volkswagen is more active in creating a joint model with the ID. family and the IP familiar to young people. The co-branding of ID.3 with Pokémon, the cooperation of ID.4X Yu Qi Tiandasheng, the sponsorship of the glory of the king, etc., are all telling young people that a younger mass image is being built.
However, so far, the ID. family still has difficulties in converting mainstream fuel vehicle users. How to impress this part of the core group of SAIC Volkswagen will become the key to the future development of the SAIC Volkswagen ID. series in the future. In addition, as Chinese brand new energy vehicles become stronger and stronger in terms of intelligence and endurance, whether the ID. series with a longer product iteration cycle can keep up with the rhythm will also become the key to achieving a larger market share.
Summary: The extremely high popularity of SAIC Volkswagen ID. series products is not only related to its excellent product strength, but also because it can penetrate into the side of young people, grasp the excitement of young people, and become the joint venture pure electric brand that understands young people the most. It is believed that through continuous product construction, a person with a younger SAIC Volkswagen will make the ID family more deeply rooted in the hearts of young people and become the core force to promote the popularization of new energy vehicles in China.