In the tire market, "the original match wins the world" can be said to be an iron law. Compared with the replacement market, the competition in the original market is more intense, and the brand effect and user stickiness brought by the original tires are incomparable to the replacement tires. Most car owners will choose the same brand as the original when choosing to replace the tire, which is one of the reasons why many tire companies are deeply involved in the original market.
If you want to say who is the leader in China's original tire market, you have to nominate Maggis Tire. In the Chinese original market, Margis' sales volume has been in the forefront for many years and has always maintained its leading position in the industry. China Tire Business Network inventory found that in recent years, a number of popular models in the Chinese car market - from passenger cars to commercial vehicles, from traditional fuel vehicles to new energy vehicles, from cars to SUVs, can see the figure of "tire matching king" Margis.
Margis VS5 supporting Volkswagen Tiguan L, Xiaopeng P7,
Skoda Octavia, GAC Mitsubishi pure electric SUV Atuka
As the most popular car brand in China, Volkswagen's appeal is self-evident, and the urban SUV benchmark Volkswagen Tiguan is the benchmark of the SUV industry, which has been loved by the Chinese people since its listing, and its sales volume remains high. The Tiguan L is positioned to reach a higher B-class SUV, which was once the highest selling model of the joint venture SUV. The 2021 Tiguan L was originally equipped with the VS5 SUV, the star product of Margis Tire, with a specification of 235/55R18 100V.
In addition to the Volkswagen Tiguan L, the new Octavia PRO, which redefines the new benchmark of mainstream family cars, as well as the Xiaopeng P7 and GAC Mitsubishi's first pure electric SUV Atuka, two new energy models have chosen the Maggis VS5.
As a tire product of Margis positioning mid-to-high-end models, The Margis VS5 focuses on driving control. The tire features a new UHP formulation, a claw-shaped bionic tread pattern that significantly improves high-speed stability, a double shoulder groove that facilitates rapid drainage, and an angle cut that quickly breaks the water film to prevent slippage. Excellent wet and dry grip performance, good handling experience, stable tracking performance, and high cost performance in the driving performance and the same performance tires that take into account a certain degree of comfort make it a hot hit in tire stores since its listing, and is widely praised by car owners. Some car owners commented, "The handling and wear resistance of the Margis VS5 are outstanding, and the comprehensive performance can still give high scores."
Margis MS1 with Buick Indon, Veyron Pro,
Dongfeng Nissan Xuanyi, GAC New Energy Aion S
In the compact car market, Yinglang, Veyron Pro and Dongfeng Nissan Xuanyi, which occupy the "upper circle" of the sales list for many years, all three models emphasize bringing a comfortable driving experience to car owners. In terms of tire matching, these cars also invariably chose Margis's main comfortable and silent tire product - MS1. Gac BJEV AION S, a new energy model that also values tire quietness and comfort, is also equipped with the Maggis MS1.
The MS1 is a comfort tire in the Margis sedan range that focuses on quiet, comfortable and dry handling. Its S-type pattern block and tire shoulder closure design, effective decomposition and absorption of noise; middle high rigid pattern and high density knife groove design, shock resistance and impact mitigation, improve driving stability; four-way main ditch and new tread formula to ensure wetland handling and driving safety; uniform ground pressure distribution to reduce wear and prolong tire life.
China Tire Business Network interviewed car owners to learn that compared with the previous tires, the Margis MS1 is significantly more superior in terms of tire noise processing capacity, the vehicle is very quiet and comfortable during the driving process, in addition to the owner pointed out that the handling performance of the Margis MS1 is satisfactory and the overall cost performance is high.
Margis HPM5/HPA5 with Great Wall Gun,
Tank 300, Beijing Hyundai ix25/name map
In recent years, the competition in the automobile market has become increasingly fierce, and there are countless products in the field of off-road alone, among which many models under Great Wall Motors stand out and firmly grasp the attention of domestic off-road fans. In November, the Great Wall Cannon achieved a sales record of 12,807 units, with a total of 17 months of sales exceeding 10,000, and continued to win the first pickup truck sales. In addition, the first "smart luxury off-road SUV" created by the Great Wall, the Tank 300, has also continued to detonate the off-road market since its launch. The tires on these two "hardcore off-road" models are the Maggis HPM5, which combines off-road handling and comfort.
The Margis HPM5 focuses on optimizing the dry wetland brake performance in the pattern design, while taking into account the comfort and silence, bringing the owner a stable and comfortable driving experience, so it is also suitable for urban SUV models, and can fully meet the strict requirements of the tires of the mid-to-high-end SUV. Positioned as a youth sports SUV, the Beijing Hyundai ix25 is equipped with the Margis HPM5.
Many car owners have commented that the Margis HPM5 has shown its unexpected performance, "very wear-resistant, strong grip, higher cost performance, while comfort, silence is also satisfactory." Another star product belonging to the same series as the HPM5, the Margis HPA5, is also deeply loved by the younger generation of car owners, and we can see this tire in the new generation of famous pictures.
The new generation of famous pictures has received a lot of attention since its listing this year, and it has changed the stability of the old models of the past with the family design concept of the new car, and has become very personal. For the famous picture that pursues comfort and smoothness without losing power, the Margis Premier HPA5 is arguably its perfect partner, and this tire also focuses on driving comfort.
Margis HP5 with Chevrolet Genesis,
Skoda Octavia
At present, Chevrolet sells SUV products, Chevrolet Creative Circle focuses on young control, "Wen" can comfortably travel the city, and "Wu" can walk the field off-road. Therefore, for the matching tires, it is necessary to be able to have comprehensive driving performance in all road conditions.
It focuses on high performance and wetland handling performance, and can also take into account the comfort of the Margis HP5 and Chevrolet Genesis to complement each other. According to The China Tire Business Network, the Margis HP5 was positioned in the mid-to-high-end series at the beginning of the design. The tread formula uses high-performance silicone rubber, and the pattern design adopts multiple variable pitch pattern and horizontal groove design, which brings good comfort and handling experience to the owner.
Since its launch in 2016, the Margis HP5 has not only been widely praised by car owners and consumers, but also affirmed by international professional media for many times. In addition to Chevrolet Genesis, the Margis HP5 is also equipped with a Skoda Octavia.
Margis commercial vehicle tire UE168, MCV3+ series supporting Jiangling Ford Trans-Shun /New Trans-Shun
In addition to passenger car tires, the competitiveness of Margis commercial vehicle tires in the original market should not be underestimated. Jiangling Light Passenger, which has been the first in the industry in the light passenger market for many years, is the first choice for many consumers to start light passengers, of which Jiangling Ford Transit / New Transit is its main model. In terms of the demand for tire performance, the light bus model focuses on tire wear and durability, followed by tire noise and comfort.
The UE168 and MCV3+ series of Margis commercial vehicle tires are supplied for Jiangling Ford Transit/New Transit. As a masterpiece of Margis in the field of commercial vehicle tires, the MGS MCV3+ is the preferred original tire for many commercial vehicles. High rigidity pattern with special formula, the structure of the use of tread wide main groove with shoulder transverse groove design, so that its wear resistance, load resistance, safety are outstanding, while meeting the needs of high-end light passengers for low noise.
Industry commentary
Maggie has been working hard to establish long-term cooperative relations with auto brand customers, Maggie provides original supporting car brands covering European, American, Japanese, Korean and domestic brands, such as SAIC-GM, SAIC Volkswagen, SAIC Passenger Cars, Changan Ford, Dongfeng Nissan, GAC Passenger Cars, Jiangling Motors, etc. In recent years, Margis has also reached cooperation with new car-making forces such as Xiaopeng Motors and GAC New Energy. Not only does the car series cover a wide range, but most of them are popular models under the first-line car companies, and it can be said that Margis Tire is a veritable "matching king".
The strength of the strong comes from science and technology. The reason why it can occupy such an important position in the original market is inseparable from Margis' ultimate pursuit of product quality and continuous investment in technology research and development. In the future, it is expected that Margis Tire will continue to create better market competitiveness with more advanced productivity and become the leader of domestic brands in the field of vehicle supporting!
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