On May 20th, the "Together with Beitu, Challenge Qiaogeli Peak" activity and Beitu tire brand conference was held in Chengdu, Sichuan.
Lei Changchun, vice president and secretary general of China Rubber Industry Association, Cheng Jinyuan, general manager of Jiangsu General Technology Co., Ltd., Wang Linlong, general manager of Huangpu Tire (Guangzhou) Technology Co., Ltd., and other guests attended the event.
At the press conference, Wang Xiaodong, the founder of Beitu Tire, delivered a speech and elaborated on the brand's octagonal concept.
He said that the core of the brand focuses on "only making high-performance tires", pursuing the ultimate in quality, safety and performance.
Subsequently, the guests at the meeting took the stage together to witness the official release of the Beitu tire brand.
After the press conference, Secretary-General Lei Changchun delivered a speech for the event and spoke highly of Beitu Tire.
During the event, the organizers introduced in detail the members of the Beitu Tire Mountaineering Team and the situation of Chogori Peak.
Ren Fei, the head of the mountaineering team, said that the brand concept of Beitu is highly consistent with the spirit of climbers.
The choice of Chogori Peak, the most difficult to climb in the world, as the starting station responds to the brand's determination to challenge the limits.
At the meeting, Xiao Gang, deputy general manager of Sichuan Louis Investment Management Co., Ltd., introduced the products of Beitu tires.
The customized K2 Challenger tires for this challenge trip became the focus of attention of the audience.
Wang Jinlong, a key customer empowerment consultant of Beitu, and Sun Zhibo, a R&D engineer of General Tire Semi-Steel, respectively took the stage to make keynote speeches.
At the end of the event, Beitu Tire held a departure ceremony for the mountaineering team, and Xiao Gang presented the flag to the mountaineering team.