On January 10th, I attended an event held by Jietu Automobile in Fuzhou called "China's First Travel + Conference and Jietu Automobile Brand Night".
At the end of the year, it is not strange for Jietu Automobile to engage in the "Jietu Automobile Brand Night"; but why is there a strange "China's first travel + conference?"
First of all, look at the English name of Jetour, JETOUR has "travel" in its name.
Then, as long as you search for Jietu on the Internet, you will see Jietu introduce itself like this: define the journey with actions, devote itself to the travel + market segment, and create a "smart cockpit" and "visible healthy living space" that meets the user's smart travel.
Found it, the brand of Jietu is playing on the scene of travel. Then you may have to ask again, what kind of flowers can a car brand play on travel?
I found a more comprehensive answer at China's inaugural Travel+ conference.
Jietu Automobile integrates the resources of the well-known domestic tourism industry, and through cooperation with enterprises or scenic spots such as Tuju Camping, Qunar, Pathfinder, Hongxing Erke, Inner Mongolia Keshketeng Banner, Ningxia Shapotou Scenic Spot, etc., covers the three major ecosystems of travel, consumption and leisure, and provides users with high-quality and upgraded value-added rights, positive interaction and interesting experience. At present, Jietu Automobile has built 80 "Travel +" ecological alliance units, and according to the plan, it will be expanded to 100+ in 2022.
Through the above passage, I believe you will have a general understanding of how Jetway makes a fuss about travel.
To give a detailed example, if you drive a car to Ningxia Shapotou Scenic Area, thanks to the cooperation between Jietu and the scenic spot, then you should enjoy some rights and interests, for example, you may not charge for parking and so on. In addition, I heard at the event site that the jietu official also provided users with a very rich travel book.
In short, Jetway offers a lot of benefits for users' travel.
I have to say that the travel + strategy of Jietu is indeed a rare game of chess.
Next, let's talk about the "Jietu Car Brand Night".
I think there are 3 key points in this regard.
First, product layout. At this conference, Jietu Automobile officially released the four major product sequence layouts of X, T, P and V, focusing on SUV, hardcore off-road, hard pickup truck, MPV model and other model categories suitable for travel.
Among them, the T series should occupy an important position. At the press conference, Jietu also made a more detailed introduction to the development of the T series: the T product sequence aims to broaden the travel boundary, in the future, the product sequence will launch a variety of models such as hardcore off-road, intelligent off-road, luxury off-road, etc., and the vehicle length is between 4.6-5.1 meters, covering the price range of 15-300,000 yuan.
In terms of power, the T product series will provide a variety of options including 1.6T, 2.0T, 3.0T fuel version and hybrid, pure electric; in terms of driving form, the four-wheel drive system equipped with differential lock, including mechanical four-wheel drive and electric four-wheel drive versions; the body also includes two kinds of body structures, load-bearing or non-load-bearing.
The pickup truck models in Jietu's planning will also be built based on the platform of the T product sequence.
The second is the first concept car T-X. T-X is the first product of the T product sequence, a hardcore off-road concept car, the shape is very rigid, I see many people in the circle of friends have a high evaluation of the appearance of this car.
To be honest, the Tank 300 is indeed very successful, it can be said that it has torn open a big hole in the hardcore off-road market with its own strength, so of course this market will continue to welcome new players who are coveted.
The action of The Shortcut is still very fast, like the first T-X debut is a concept car, but the first mass-produced hardcore off-road T-1 will usher in the market in 2023.
We expect the T-1 to be as cool as the T-X.
The third is the Kunlun structure. This architecture is not the same as the architecture we usually understand, it is not limited to the model platform, more like a technology collection, a technology brand, including the traditional physical body platform, computing platform, BAT ecology, etc., relatively complex.
Among them, everyone is currently more concerned about the computing platform, I briefly report: in the field of intelligent driving, Jietu will build a technology platform with 30-800tops automatic driving power and more than 30 environment-aware sensors; in the field of intelligent cockpit, Jietu will use 7nm8-core Qualcomm 8155 chips to empower.
Of course, these things that Jietu said are still untouchable, so I am also curious about when it will land?
At the end of the year, the conference will generally summarize the past and look forward to the future, and Jietu is certainly no exception.
At the conference, I heard Jietu executives confidently say: "In 2021, Jietu Automobile sold 154077 vehicles in the whole year, an increase of 17.9% year-on-year, and sold more than 10,000 for 12 consecutive months. As of the end of December 2021, the cumulative sales volume of Jetway Automobile since its inception has reached 463814 units. In 2022, the goal is to reach sales of 200,000 vehicles; by 2026, the goal of annual sales of more than one million vehicles will be achieved. ”
In the blink of an eye, the wings of this "new force" within chery Group have hardened and their dreams have become even bigger!
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