Recently, Hyundai Motor Kia announced its global sales in 2021. Despite the impact of the global pandemic and supply chain issues, Hyundai Motor's global sales in 2021 still reached 3,890,981 units, an increase of 3.9% compared with 2020. Kia sold 2,777,056 units worldwide in FY2021, up 6.5% from 2020.
In 2021, Thanks to an active and effective marketing strategy and popular SUV models, as well as a further improved lineup of eco-friendly models, Hyundai Motor still achieved sales growth in the face of difficulties. In particular, sales in markets outside of Korea reached 3,164,143 units, an increase of 7% compared to 2020. With the successful launch of the first exclusive electric vehicle model, IONIQ (AniKr) 5 based on the electric vehicle-specific platform E-GMP (Electric-Global Modular Platform), Hyundai Motor plans to accelerate its transition to electrification while further consolidating Hyundai's leadership position in the global eco-friendly vehicle market.
Hyundai Motor's first exclusive electric model, the IONIQ (Ani Kr) 5, began to accelerate its transition to electrification
With the increasingly fierce competition in the global automotive market, global automotive demand is expected to recover in 2022. Hyundai Motor will optimize its management strategy in line with each region and target 4,323,000 units globally for 2022, of which 3,591,000 units are planned for markets outside Korea and 732,000 units for Korea. Hyundai Motor will continue to bring convenience to users through diversified services and provide the best products in the world to meet the needs of users. Hyundai Motor also plans to launch the IONIQ (Ani Kr) brand pure electric model and Genesis's electric vehicle GV70 to consolidate its global leading position in the eco-friendly car market.
In 2021, Kia sold 2,242,040 units outside of Korea, up 9.1% from 2020, and 535,016 units in its home market. In terms of models, SUV models are still the most popular, with sportage (Chinese: KX5) topped Kia's model sales list with 363,630 units, Seltos (Chinese: Pride) with 298,737 units, and sedan Forte (Chinese: Freddy) with 240,627 units, ranking second and third, respectively.
Similarly, thanks to an effective supply chain management strategy and the successful launch of new models such as the "EV6", Kia achieved global sales growth last year. In 2022, Kia aims to sell 3,150,000 units worldwide, including 2,588,000 units outside of Korea and 562,000 units in South Korea.
Kia's first exclusive electric model, the EV6, has been enthusiastically sought after by consumers since pre-sale
In addition, Kia plans to minimize the impact of chip supply chain disruptions by optimizing production in 2022, while continuing to maintain its leading position in the global electric vehicle market by strengthening its unique electric vehicle lineup and maintaining good sales momentum. In order to further promote the transition to electrification, as early as February last year, Kia mentioned in the medium- and long-term strategy "Plan S", which will focus on electric vehicles and mobility solutions. By 2026, Kia plans to expand its electric models to 11 models, including seven exclusive electric models based on E-GMP, a dedicated platform for electric vehicles. At the same time, it is expected that by 2030, the annual sales volume of eco-friendly models will reach 1.6 million. This year, Kia will also unveil several highly anticipated models such as the EV6 GT and the new Niro to demonstrate Kia's commitment to becoming a "sustainable mobility solution provider."
As the world's fastest-growing economy, China has become the world's largest automotive market. Here, there are the world's largest and youngest consumer groups and the most complex and diverse car scenes. In order to meet the growing mobility needs of Chinese consumers, Hyundai Motor Kia will further strengthen its localization R&D and marketing in China to create more valuable products and services for Chinese users. In October last year, Hyundai Motor Kia China's Forward-looking Digital R&D Center was officially unveiled in Shanghai, which is not only an important milestone for Hyundai Motor Group to effectively implement its new China strategy, but also plays a key role in Hyundai Motor Kia's R&D layout in China.
Du Sikai, General Manager of Hyundai Motor Group's China Forward-looking Digital R&D Center, delivered a speech at the opening ceremony
As the Group's first overseas forward-looking digital R&D center, Hyundai Motor-Kia China's Forward-looking Digital R&D Center adheres to the vision of "Provide unique & seamless experiences for China & beyond", focusing on customer needs, focusing on current mobility, electrification, and The four major technology directions of Connectivity and Autonomous Driving have established a local-oriented and advanced R&D system to accelerate Hyundai Motor Group's digital transformation in China and continue to lead the Chinese market in the future.
In fact, as early as 2013, Hyundai Motor Group established and began to operate hyundai motor kia China R&D center in Yantai, which covers the whole process of vehicle development from product planning, design, engineering design, prototype to vehicle testing. In order to better localize the development and improvement of the characteristics of the Chinese market, Hyundai Motor Group also established the China Big Data Center in Guizhou in 2017. Under the premise of ensuring data security, Hyundai Motor Group's China Big Data Center continues to apply its research results to the whole industry chain such as R&D, production and sales of local products in China based on massive vehicle data. In the future, Shanghai-Yantai-Guizhou will form the "Iron Triangle" matrix of Hyundai Motor Group's R&D layout in China, and strive to continue to create innovative mobility products and services that meet the preferences of Chinese consumers.
Hyundai Motor Group established Hyundai Motor Group China Big Data Center in Guizhou as early as 2017
In addition to continuing to make efforts in the field of digitalization, Hyundai Motor Group, with its global leading strength in the field of hydrogen energy, is also constantly advancing its hydrogen energy business in China, and continues to help the rapid development of China's hydrogen energy industry. At the beginning of 2021, China clarified the environmental protection goal of "carbon peak by 2030 and carbon neutrality by 2060". Among them, hydrogen energy has been regarded as one of the key technologies for China to achieve an eco-friendly society in the future.
Hyundai Motor Kia actively responded to China's environmental protection policies and took the lead in introducing the world's leading hydrogen fuel cell technology to China, and built the group's first overseas hydrogen fuel cell system production and sales base "HTWO Guangzhou" in Guangzhou. The plant covers an area of 207,000 square meters and is expected to be officially completed and put into operation in the second half of this year. At that time, it will be built into a comprehensive base including a hydrogen fuel cell system production plant, an R&D center and an innovation center, with an annual output of 6,500 hydrogen fuel cell systems planned, and will expand production and supply capacity in a timely manner according to the needs of the Chinese market and policies.
The Group's first overseas hydrogen fuel cell system production and sales base "HTWO Guangzhou"
In December last year, Hyundai's hydrogen fuel cell vehicle NEXO China ushered in the first open road test drive in China in Guangzhou, opening up a futuristic ultimate environmental protection mobility experience and further strengthening Chinese consumers' trust in the safety of hydrogen energy applications. In the future, Hyundai Motor Group will bring more excellent products and services to create a future-oriented mobility experience for Chinese consumers.