In his New Year's message to employees around the world at the Metaverse Annual Meeting, President Zheng Yixuan proposed that 2022 will be a year that fills the "daily lives of customers" with unlimited possibilities
Build a solid foundation for leading environmental protection brands and systematically implement carbon neutrality goals
... Strengthen the competitiveness of next-generation electrification technology, and actively promote the Transformation of the Group into an electrification system in various fields
Emphasis is placed on securing software core technologies and planning practical and intelligent solutions in future business areas
... Establish an AI research institute, expand an open platform, explore new ideas, and deepen exchanges
... In the field of autonomous driving, we will promote trial operation services equipped with L4 level autonomous driving technology to maximize the freedom of drivers' hands
... In the field of robotics, we will expand the robot business of Boston Dynamics and cross-border integration of mobility and other fields
... In the field of UAM, adhering to the philosophy of the Supernal brand, we are ready for the smooth commercialization of 2028
Reorganize the business layout and value chain to achieve sustainable development, and actively implement the ESG concept to build a virtuous circle structure of coordinated development
Echoing global development goals Mr. Li Hewei, President of Hyundai Motor Group China, proposed the future development direction of China's business in his New Year's speech to internal employees
At the beginning of the new year, Zheng Yixuan, chairman of Hyundai Motor Group, delivered a New Year's message to employees around the world through video on the Group's self-built Metaverse "Live Station", and proposed that 2022 will be a year full of infinite possibilities for "customers' daily lives". To achieve this goal, Hyundai Motor Group will build on the "Top Tier brand" that customers trust, ensure that the core technology of software, including artificial intelligence, and plan practical and intelligent solutions in future business areas such as autonomous driving, robotics, and UAM (urban air mobility).
In his New Year's message, Chairman Zheng Yixuan of Hyundai Motor Group proposed that 2022 will be a year that fills the "daily life of customers" with unlimited possibilities
This year, Hyundai Motor Group successfully held its annual meeting for the first time through the meta-universe platform. Hyundai Motor Group not only shared Its New Year's greetings through HMG Park, a meta-cosmic platform for all employees, but employees around the world interacted with their own unique avatars.
Since President Zheng Yixuan announced in his 2019 New Year message that he has "transformed into a change of industry rules", Hyundai Motor Group has always adhered to customer-centricity and spared no effort to create a new growth pole. In his New Year's message this year, President Zheng Yixuan once again reflected his strong commitment to allowing customers to experience the Group's innovative achievements in their daily lives.
For the first time, Hyundai Motor Group successfully held its annual meeting through the meta-universe platform "Hyundai Motor Group Park (HMG Park)"
"In the face of the difficult global business environment, all employees have always forged ahead, and I would like to express my heartfelt thanks to everyone for their hard work and sweat. In 2022, we plan to turn our persistent efforts into reality and strive to make 'the daily lives of our customers' full of infinite possibilities. In his New Year's message, President Zheng Yixuan not only put forward the goal for 2022, but also elaborated on the concept of achieving this goal from the aspects of technology, business, and corporate culture.
Build a solid foundation for leading environmental protection brands and systematically implement carbon neutrality goals
Hyundai Motor Group has always been committed to becoming the most trusted and satisfactory "Top Tier brand" for customers. To this end, Hyundai Motor Group insists on creating products and services that are in line with the lifestyle of customers in the new era, including the core of electrified products - engines, batteries, cutting-edge materials and other next-generation technology fields, has always maintained global competitiveness, and actively promoted the "transformation to an electrification system" in various fields such as research and development, production, sales and customer service. Last year, Hyundai Motor Group successfully launched three exclusive models equipped with E-GMP, the IONIQ(E-Kr) 5, EV6, and GV60, and this year plans to launch the IONIQ(Ani Kr) 6, GV70, niro EV and EV6 GT high-performance vehicles, further expanding the range of choices for customers.
In order to promote the popularization of eco-friendly vehicles, Hyundai Motor Group is also working with domestic and foreign companies to improve charging infrastructure and strive to build an electrification ecosystem. More than that, Hyundai Motor Group is committed to flexibly applying electric and hydrogen energy to the power source of all-round mobility modes and industrial fields, systematically implementing the development blueprint and strategy, and promoting the entire Group to achieve carbon neutrality goals.
Effectively secure software core technologies Plan practical and intelligent solutions
Among the new goals, Hyundai Motor Group also emphasizes the importance of being a core software technology that ensures the realization of future possibilities in human production and daily life. Software core technology, including artificial intelligence, is to ensure the core competitiveness of future high-end products, so Hyundai Motor Group plans to set up an AI research institute to focus on cultivating talents in related fields, continue to expand open platforms, explore new ideas, brainstorm and in-depth exchanges. In addition, Hyundai Motor Group will further carry out software programming competitions, developer summits and other activities to stimulate the creativity of R&D personnel.
All along, Hyundai Motor Group has set future business areas such as autonomous driving, robotics and UAM as a new development direction, precise efforts, centralized cultivation, and developed practical and feasible intelligent solutions for this goal.
In the field of autonomous driving, Hyundai Motor Group plans to use L4-level autonomous vehicles to pilot the "RoboRide" service in the first half of this year, and conduct a trial operation of the "RoboShuttle" of the application demand-responsive mobile service "Shucle" to provide customers with a convenient mobile experience that integrates autonomous driving technology. In addition, Hyundai Motor Group plans to mass-produce and commission the IONIQ (Ani Kr) 5, which can achieve L4 level autonomous driving, in 2023.
In the field of robotics, Hyundai Motor Group will continue to strengthen its research and development capabilities and actively achieve mutually beneficial cooperation with various fields such as mobility. Following the acquisition of Boston Dynamics last year and the official commercialization of the service robot Spot, the logistics robot Strectch was launched in the market to further expand its business territory. Hyundai Motor Group will also hold CES 2022 (Consumer Electronic Show 2022) this year to introduce the changes brought about by the integration of robot technology and metacosm in the future to human society, and share the role and development prospects of robotics.
Boston Dynamics quadruped robot Spot and bipedal robot
In the field of UAM, Hyundai Motor Group has also developed a clear commercial plan. Last year, Hyundai Motor Group officially identified the name of the American UAM company as "Supernal", and quickly promoted the construction of various infrastructure, committed to the development of safe aircraft, and realized the commercialization of UAM. In Korea, the Group is currently working closely with major leading companies to successfully promote UAM businesses such as UAM aircraft and business model development, UAM vertical take-off and landing field construction, communication infrastructure and data platform construction. In the future, Hyundai Motor Group will uphold the "Supernal" brand philosophy of "air mobility solutions with the best quality" and prepare for the successful commercialization goal in 2028.
Reorganize the business map and value chain and actively implement the ESG concept
In 2022, Hyundai Motor Group plans to reorganize its business layout and value chain, unite the strength of other departments in addition to the vehicle business, give full play to synergies, and continue to tap potential and cultivate new growth poles such as smart cities, smart logistics, and new materials.
To this end, Hyundai Motor Group will ensure that all its business units achieve the most basic precision quality management and assurance. And let every employee's ability to be fully utilized, through the communication and cooperation between employees to stimulate unlimited possibilities. At the same time, we will further optimize the working environment and system, so that employees can experience value and a sense of achievement in their work, and enhance their competitiveness and pride in the group.
In addition, while achieving sustainable development, Hyundai Motor Group should actively practice the ESG concept and build a bridge between the Group and society. To this end, Hyundai Motor Group unites shareholders, investors, communities and customers to build a virtuous circle structure of coordinated development. At the same time, through large-scale and continuous investment in the field of environmental protection and industrial safety, we strive to become a benchmark enterprise in society.
Last year, Hyundai Motor Group announced that its core companies have joined the "RE100" initiative and announced its goal of converting the electricity needed by factories around the world to 100% renewable energy. Hyundai Motor, Kia and Hyundai Mobis have also released a carbon-neutral development blueprint to achieve net-zero carbon emissions in all processes of vehicle production, use, and end-of-life by 2045.
Finally, Chairman Zheng Yixuan once again stressed, "Although there are many difficulties and uneasiness in the face of new challenges, I hope that everyone can be full of positive energy and take solid steps together for the sake of 'a better future for customers and the public'." ”
Echoing the global development goals, China's career development direction has been renewed
In particular, it is worth mentioning that 2022 is also the 30th anniversary of the establishment of diplomatic relations between China and South Korea, the 20th anniversary of the founding of Beijing Hyundai, and the year of the establishment of Kia's new joint venture in China. On the occasion of the New Year, Mr. Li Heyi, The Newly Inaugurated President of Hyundai Motor Group China, put forward a new direction for the future development of China's business in his New Year's speech to employees.
Hyundai Motor Group's China business will first "consolidate the foundation of future business" in China, and further conform to the trend of electrification of Chinese vehicles while promoting hydrogen energy based on global business; second, continue to improve the competitiveness of the "Group brand" in China and achieve another leap; at the same time, in order to effectively respond to changes, "strengthen the risk management system" and "achieve innovative management" to ensure the sustainable development of subsidiaries in China; and then strengthen the "shared service function in China". Strengthen communication with the Chinese government and industry while seeking assistance from the headquarters, and finally, create a "more open corporate culture" for harmonious work-life development.
Mr. Li Hewei believes: "Although Hyundai Motor Group's China business is currently facing great challenges, with active internal adjustment and external difficulties, it will soon usher in a turning point in China's business in a complex and changeable environment. ”
(Xinmin Network publishes this article for the purpose of transmitting automobile information, which does not represent the views of this website)