Citroen and Ford still have a strong influence in the international market, Citroën in Europe, Ford in North America, is still a pivotal car brand, but in China, the market has shrunk sharply in recent years.
In China, 500,000 units are sold a year, what is this experience for automotive products?
Whether it can circle the earth we don't know, but what we can know is that this data is also top-notch in the automotive industry, whether it is for models or car companies.
Selling 500,000 vehicles a year means that the average monthly sales volume must be maintained at around 41,700 units to achieve this goal. Looking at the car market, this ability can only be achieved by head camp products such as Haval and Xuanyi.
In 2021, with annual sales of 500,000, only Xuanyi's car may be able to achieve. According to the data released by the Association, as of November, Xuanyi has sold 462715 vehicles, Langyi has sold 389116 vehicles, Hongguang MINI EV has sold 344890 vehicles, Wuling Hongguang has accumulated 226332 vehicles, Haval H6 has sold 311401 vehicles, and Changan CS75 has sold 260276 vehicles.
These are the products that rank very high in their respective market segments, from the data point of view, the real reliance on a car to touch the threshold of 500,000 vehicles, only Xuanyi, although the last month's data has not been released, but there are only 37285 vehicles, can achieve annual sales of 500,000. This is not difficult for Xuanyi, especially in December, when it was a car buying boom at the end of the year, and the annual sales of 500,000 yuan were basically no suspense.
Some people say that it is not difficult for car companies, and many people have great strength, which will always be achieved. In fact, it is not the case, although it is good to have more children, but not every one will be favored explosive model, many models are not existential, as of November, completed the annual sales of 500,000 target brands, the big car market, but only 14, respectively, Volkswagen, Toyota, Honda, Geely, Wuling, BYD, Nissan, Buick, Changan, Chery, Haval, Audi, Mercedes-Benz, BMW, the rest of the brand is currently not this strength.
No more than not knowing, one more than being frightened. For Xuanyi, it is an easy thing to achieve, but for the entire industry, it is not a small challenge.
In the domestic market, Xuanyi used a year to achieve the goal of selling 500,000 vehicles, which is not a simple thing for other brands. Citroen sold about 34,000 units from January to November, with an estimated full-year sales volume of 50,000 units, and Ford sold about 218,000 units from January to November, and is expected to sell 250,000 units for the whole year. Ford's entire brand needs two years to complete the sales of 500,000 vehicles, and Citroën, with the current sales, it takes nearly 10 years of effort to achieve this goal, which is the gap.
Are you saying that American cars and French cars are not as good as Japanese cars? That's not all, Citroën's Versailles is currently very hot, at least that is much more advanced than Xuanyi, and Ford's classic model Fox can't be worse than Xuanyi, but this is the brand's influence and recognition, everyone just likes to buy Xuanyi, we can't stop it.
For a while, I didn't know how to sigh, whether it was how strong Xuan Yi was, or how miserable the status quo of Ford and Citroen was. This actually represents two types of car companies, the American brand led by Ford, and the life at this stage is not good. Such as Chevrolet and Buick, and even Cadillac, have to rely on large discounts to maintain heat and sales, Yinglang, Regal, Explorer, Maribal XL, Oncovey, and even the luxury flagship Cadillac CT6 have given a lot of decline, some even reached 50,000, only in this way, can we maintain a relatively excellent product force. Another type of American brand is constantly seeking breakthrough points, such as Lincoln, constantly optimizing and upgrading the launch of new models, trying to change the traditional impression and adapt to new consumer needs and hot spots, fortunately, there are still certain gains and achievements.
Citroen, on the other hand, represents a brand that tends to be niche, but it is still struggling. They are not without seeking a breakthrough, but the market and consumers have exhausted their patience, French cars have never lacked powder, the lack of a blockbuster model, however, with the marginalization, relying on a blockbuster model has been difficult to restore the existing situation of French cars. But I have to say that there is still a set of French cars to make cars, and the texture of the chassis is good, but it is still that sentence, and it cannot stop others from buying Xuanyi.
Of course, there are still some car companies in the car market that cannot be saved by soup water, and the annual sales volume is only a few hundred or even thousands of vehicles, and the gap between such car companies and Xuanyi is probably a lifetime... Poor Pole may not be able to reach Xuanyi's current height in his lifetime, and perhaps he can also be confident and remove the two words that may be.