On January 6, Dongfeng Nissan announced a sales express report, and the data showed that Dongfeng Nissan's sales in December 2021 were 114093 vehicles, down 20.93% year-on-year. Among them, the sales volume of daily product brands was 97,317 units, down 26.76% year-on-year; venucia brand sales were 16,776 units, an increase of 47.12% year-on-year.
Just this past December, Dongfeng Nissan can be described as a difficult day, the overall sales fell by more than 20%, Nissan sales fell by more than 25%, only the return of the Venucia brand comparison is still to give face, sales soared, to Nissan to fight for a little face.
Looking at the sales volume of the whole year of 2021, dongfeng Nissan's total sales volume was 1134889 vehicles, down 6.35% year-on-year. Among them, the total sales of daily product brands were 1047073 vehicles, down 7.6% year-on-year, and the total sales of Venucia brands were 87816 units, an increase of 11.57% year-on-year.
Dongfeng Nissan has sold more than one million vehicles annually for 7 consecutive years, and the overall sales data is still good, at least ranking in the top five in the joint venture brand. Nissan's annual sales are still declining, only Venucia sales have increased, mainly because of the replacement of New Qijun last year, which has caused sales to plummet.
Specific models
In terms of cars, Xuanyi is still the champion of the car segment, and it is also the sales of Dongfeng Nissan, with Sales of Xuanyi in December being 50,492 units, down 19.34% year-on-year. Cumulative sales for the full year of 2021 were 513193 units, down 5.13% from 540947 units in the same period of the year. In addition, Xuanyi's total annual sales accounted for 45.12%, with annual sales of more than 500,000 vehicles, and if nothing else, it is still the overall champion of annual model sales.
As a Japanese three musketeers (Camry, Accord, Andrù), TianLai's overall sales performance last year was good. Sales in December were 20,008 units, up 24.8% year-on-year. Set a new record for all-time sales. In 2021, the cumulative sales volume was 163741 units, an increase of 38.7% year-on-year, and also set a new record for annual historical sales.
Dongfeng Nissan's success mainly depends on the car market, which is also the strength of the joint venture brand, but also the lack of its own brand. The combined sales of the two sedans, Tianlai and Xuanyi, account for nearly 60% of Dongfeng Nissan's sales, while the share of SUV sales is less than 40%.
In terms of SUVs, dongfeng Nissan SUV camp sales in December were 33399 vehicles, and the total sales in 2021 were 358065, so the combined data looks good, but it is a little difficult to look at the specific subdivision models.
In the SUV market, only Qashqai's sales were not bad, with sales of 16,618 units in December, a year-on-year decline of 13.22% year-on-year and an increase of 23.5% month-on-month; the cumulative sales of 161152 units in 2021, an increase of 2.2% year-on-year, contributed to nearly half of SUV sales.
And other models in the SUV market seem to have all been forgotten by Dongfeng Nissan, especially the now relatively hot X-Trail, which used to be the sales of the SUV market, and now even the sales volume of the fall dare not be announced, which is really the sadness of the car market!
New Qijun was listed in July last year, due to poor sales, Dongfeng Nissan has been afraid to announce sales for many months, in order to understand the specific sales of New Qijun, we learned according to the sales ranking of the market segment of the Association, the monthly sales of Novelty Jun remained at 4,000 vehicles, the sales volume in November 2021 was 4,001 vehicles, and the overall sales level was 4,000, in order to reverse the passive situation, and let the four-cylinder Qijun resume production in Zhengzhou Nissan, the new car named Qijun Glory, but the price remained basically unchanged so that Qijun · The glorious future of fate is full of variables.
In addition, in 2021, venucia brands returned to dongfeng Nissan management system, and the annual sales performance was good. Venucia sold 16,776 units in December, up 47.1% year-on-year, and cumulative sales in 2021 were 87,816 units, up 11.6% year-on-year.