If a car company wants to survive in the market, it must have a strong enough model, as well as sales to maintain, for now, the domestic market is also ups and downs, in addition to those few particularly strong first-line brands, other really difficult to maintain a stable heat. Even Volkswagen, in recent years, because of the market impact of competitors at the same level, has become less powerful than in previous years. Therefore, for second-tier joint venture brands, their survival is even more difficult, they either have to rely on cost performance, or they have to continuously launch new cars to maintain market heat, and harvest a wave of traffic under the consumer trend. Take The Korean brand, neither Kia nor Hyundai's current market prospects are good, but it will continue to launch new cars, like the previous Festa is a typical example of getting traffic under the trend of the times. And the car I want to introduce today is a relatively new model, it is Kia Jawa, it wanted to compete for gl8, but did not expect to "survive" is difficult, the monthly sales of only 608 units.
For the early stage of the MPV market has not been paid attention to by many car companies, like Volkswagen, Toyota in the domestic market do not have a model (mid-end market), so it is necessary to indirectly let buick GL8 hand cover the sky, with a large size and high value, so that it has become one of the best in the mid-end MPV existence, sales are second only to Wuling Hongguang, can sell more than 10,000 units in a single month. And its sales are still very stable, so after a long period of market "dividends", Volkswagen, Toyota, Hyundai, Kia have all shot, Volkswagen launched Weiran, Toyota domestic Xena, Hyundai has Kustu, and as for Kia, this Jawa was born. And these models are said to be the standard Buick GL8, but the market sales are not so strong, after all, in the recent November, Buick GL8 sold a total of 21554 units, and the Kia Jawa we want to introduce today only sold 608 units, exaggerated to say that "to live" is difficult.
So Kia Kahua was given high hopes by so many people before the listing, why was the sales after the listing so dismal that it was difficult to survive? In fact, there are many factors, the first is the brand reason, Kia has not developed well in the domestic market in recent years, so the brand influence is weak, it is difficult to support models with high prices. The starting price of this Kia Regal has reached 288,900, the top price of 339,900, such a positioning basis is indeed slightly higher, so the brand is difficult to support, which explains why Kustu has thousands of sales, because its positioning price is low, the brand can also bear. And Jawa is a bit high, on such a price range can choose too many models, and Jawa has not been positioned down, so naturally it is very limited sales. Finally, there is another point, that is, Kia Kahua this car is a newly listed car after all, many Chinese people still do not understand it, so it is necessary to have a certain amount of market time accumulation, so as to know whether it is good or bad, so it is not excluded that some people are still waiting.
And now we first from the appearance of everyone to understand this car, first of all, the appearance of the Car is good, its grille is made of that kind of chrome small horizontal strip embellishment, very fashionable and foreign, in addition, its daily running light strip also presents a bending angle treatment, full of rhythmic dynamics, the entire headlights and grille interact together, the sense of unity is very sufficient. On the side of the body, there is a feeling of SUV models as a whole, especially in the back of the C-pillar, there is a sense of hard elongated vision, and there is no Buick GL8 suspension roof design beautiful. Finally came to the rear of this car is a through-type taillights, and the taillights of the light strip is also the same use of rhythmic effect, it can be said that very stylish, for this tail, I feel that this taillight is the essence, better than the Buick GL8. Finally, there is the body size, the length, width and height of this car are 5155/1995/1795mm, and the wheelbase is 3039mm.
Entering the car, the interior design, this car is still relatively luxurious, with Kia's latest design language, first of all, the double screen that runs through the style, the size is excellent, and the display effect is also good. The lower part of the display screen is the air outlet that runs through the style, with a certain gray trim panel, and the overall sense of high-grade is still jumping on the paper. In addition, the touch buttons, knob-type gear shifts and leather-wrapped seats are all a manifestation of luxury. At the rear are two separate seats with heating, ventilation, push-back adjustment and more, comfort and luxury. Finally, in terms of configuration, this car has knee airbags, tire pressure display, active safety system, 360 panoramic image, side blind area monitoring, ACC adaptive cruise, multi-layer soundproof glass, etc. In the configuration, Korean cars have always been very conscientious, which is beyond doubt.
Power, this car is equipped with a 2.0T turbocharged engine, this engine has a maximum horsepower of 233, matching the 8-speed manual transmission, under such a set of power, the car's 100 km fuel consumption is 7.8L, the overall evaluation can not be considered bad. But let's compare the power of the Buick GL8, this car, It is also equipped with a 2.0T turbocharged engine, which has a maximum of 237 horsepower, and matches the 9-gear automatic transmission, but the Buick GL8 has a 48V light mix system, so it will make it have a certain improvement in fuel economy, and most importantly, its set of power even entry-level models also has the same, and the entry-level model is only more than 230,000, which is indeed much cheaper than Agahua, so on such a basis, Jawa's market advantage naturally becomes very small.
In general, now the market competition pressure is large, now consumers have become picky, car selection concerns and requirements are more, not only to see the brand, but also to compare the price, power and configuration, etc., and in the MPV market Buick GL8 has been listed for many years, the price system is also relatively perfect, entry-level models are only in the early 200,000, so it is in line with the choice of the public. For Kia Jawa, it is a second-tier joint venture brand model, although there is no problem with the power, configuration and appearance, but its positioning price is indeed not close to the people, more than 280,000 nearly 300,000 starting price is difficult for many people to accept, the threshold is really slightly higher, and secondly, it has not yet been positioned down, so the cost performance is very general, and the natural sales are not good. So what do you guys think of kia Jawa?? Is there an advantage over the Buick GL8?