For example, ten years ago in 2012, although it experienced a fiery frenzy in 2008-2010, since 2011, sales have also declined, but even so, the price increase of some models is still strong. In this issue, we will take stock of how the models that increased the price ten years ago are now?
1
Volkswagen Tiguan
2010 model
Manufacturer guidance price: 19.98-30.98 million yuan
At that time, the mark-up behavior was more concentrated on the Ashkenazi, so let's start with the public. The typical price increase is Tiguan, the market performance is extremely hot, if you want to pick up the car, you need to increase the price by 20,000-30,000 yuan, and it has been ranking first in the joint venture compact SUV for many years.
Nowadays, Tiguan has become Tiguan L, the terminal price also has a certain discount, generally reached more than 20,000 yuan, although the sales are still good, but it has been unable to reproduce the glory of the average monthly 20,000 units of that year, and the concept of cross-level, as well as slightly higher prices, its direct opponents are no longer CR-V, RAV4 and other models.
2
Volkswagen CC
Manufacturer guidance price: 26.78-29.98 million yuan
In addition, the Volkswagen CC of that year was also generally increased by 10,000-20,000 yuan to pick up the car, and because it was a mid-size car in the coupe style, its pricing would be higher, so in that era, the minimum model for buying a Volkswagen CC was also more than 300,000 yuan. Nowadays, the pricing of Volkswagen CC is still not low, but the terminal discount is generally 10,000-20,000 yuan, but compared with the hot heat of the year, it is now an unpopular car, and the annual performance is only 20,000 units.
3
Audi Q5
Manufacturer guidance price: 37.98-539,800 yuan
Above the public, Audi Q5 also has a price increase behavior, that year generally to add about 30,000 yuan, really not to reduce the price, but also with the just domestic GLK hard. Nowadays, it has also become Q5L after being extended, and the terminal has a lot of preferential margins, usually more than 50,000 yuan, because only in this way can it continue to fight with X3 and GRC.
4
Land Rover (imported) Range Rover Evoque
2012 model
Manufacturer guidance price: 62.80-63.80 million yuan
The above models, compared with ten years ago, the pricing float is not a huge difference, more is the market trend is different, resulting in a significant discount to the terminal price, but the following model, in order to buy it that year, need to increase the price of 150,000-200,000 yuan, and its own pricing is also higher, the landing price is even as high as 800,000 yuan or so, it is Land Rover's Range Rover Evoque.
Nowadays, it has also been domestically produced, and replaced by the attitude of Aurora L, the pricing has dropped sharply, and the discount is quite eye-catching, but even so, the strategy of exchanging price for volume has not worked out.
5
Lexus LX
Manufacturer guidance price: 1.733 million yuan
Although the Japanese system at that time had not yet risen, but there were also individual models, there was a price increase, such as the Lexus LX570, ten years ago the guidance price exceeded 1.7 million yuan, the terminal price increase was 4-5 million yuan, but unlike the above models, now, such a price increase is a value-added behavior.
(Text/30 seconds to understand the car)