Today's automobile market seems to be the wealth code of luxury brands in China. Last year, Chery Range Rover Evoque launched the extended aurora L, which is intended to further enhance the competitiveness of the model. However, from the perspective of sales performance, there is not much repercussion, and even some consumers are calling for the extension of the Discovery Sports Edition that provides a 7-seat version.
In this way, it is found that the sport version will also be lengthened with a high probability, with reference to the lengthening amplitude of aurora L, it is expected that the length and wheelbase of the sports car will increase by about 150 mm, and the wheelbase will be about 2.9 meters after the extension, which will be at the same level as the Audi Q5L, and even close to its own big brother Range Rover. In terms of price, combined with the pre-price of aurora L (about 15,000 yuan increase) and the starting price of the current model of 356,800 yuan, it is expected that the extended version will find that the starting price of the sport is about 370,000 yuan.
In recent years, the extension operation can be described as a common practice, before there is the Q5L brought by Audi, the originator of the extension world, and then there is a "plus" amazing Mercedes-Benz GLC L, which directly improves the three-dimensional of the whole vehicle and makes the whole vehicle look bigger. Its common feature is that the main output point is on the wheelbase, and the improvement of the wheelbase greatly ensures the rear seating space in the car and better adapts to market demand.
Today's Land Rover is also well aware of this, launching the brand's first extended model, the Aurora L, but it is not ideal in terms of sales. There are two reasons for this, one is mainly due to the influence of brand factors, which is also the main reason why the sales of Aurora L are not high. The second is the direction of development, Aurora itself positions the personality movement, many potential consumers like its short and sharp, and is not cold to the lengthening. So for Land Rover, it seems that the 7-seat version of the hairstyle sports version and the extension will be more matched.
At present, consumers' call for the discovery of the sports version is still relatively high, it can be said that the expectations are high, it seems that Land Rover has made a mistake from the beginning, it should first be extended for the discovery of the sports version, the effect may be better, after all, the sports version is found to provide 7 seats. But as far as the existing size of the sports version is found, this 7-seater is indeed very embarrassing, and if you want to get a better riding space, you can only choose to find 5, but there is a difference of more than 200,000 yuan between the two, which makes many consumers with limited budgets very embarrassed. Therefore, lengthening is not only the trend of the times, but also a means to enhance competitiveness, and it is found that if the sports version really launches an extended version, it is a supplement to the 400,000-700,000 yuan range of Land Rover's 7-seater model.