Recently, rumors about Huawei's intelligent selection of Cyrus SF5 (hereinafter referred to as Cyrus SF5) "disguised suspension of production" have aroused heated discussion.
A number of Cyrus SF5 owners posted in the car community complaining that they were "cut leeks" because they had just bought the Cyris SF5 and rumored that the car was going to stop production. The basis of these owners is that a large number of Xilix stores are currently being renovated, and the LOGO of many stores has been replaced by the logo of "ATIO", and the Cyrus SF5 is no longer displayed, and the car is no longer accepted for booking. Huawei's official mall also does not have the figure of the Xilix SF5, and the product page of the first new car of the AITO brand is currently displayed.
In this regard, on January 5, Xilis released an open letter on its official Weibo, saying: "Xilis SF5 will continue to accept user orders. After the user places an order, the company will arrange a special person to follow up and assist in delivery in a timely manner, and promises that in addition to the normal warranty, the first owner will also upgrade to enjoy the lifetime warranty of the vehicle and the range extender. ”
"In order to further thank the support of SF5 users, if the first car owner changes other models of the company's vehicles within four years, he can also get a discount of 10,000 yuan on the basis of the current rights and interests of the new car to be purchased." Cyrus said.
In addition, a staff member of the Huawei flagship store in Beijing also told the "Daily Economic News" reporter, "SF5 did not stop production, but does not accept reservations, and now AITO asks the world to M5 new cars on the market, the production line mainly supplies M5, SF5 to see the manufacturer's notice." ”
Image source: Per reporter Sun Lei photographed (data map)
In its open letter, Xilis also said that it is currently building a new factory to expand production capacity and enrich the Cyrus model matrix with more new products.
Cyrus is a well-off company (601127. SH) brand of new energy vehicles. On April 19, 2021, the Xilis SF5 cooperated by Huawei and Xiaokang Co., Ltd. was officially unveiled at the Shanghai International Auto Show.
At that time, Yu Chengdong, managing director of Huawei, CEO of Consumer BG, and CEO of Huawei Intelligent Vehicle Solution BU, revealed that Huawei and Xilix jointly participated in the development of the car's product function definition, quality control and consistent experience, which was equipped with Huawei's DriveONE three-in-one electric drive system and HUAWEI HiCar solution.
Since then, the Xilis SF5 has been sold in Huawei's online and offline channels. "Huawei Experience Stores have incomparable advantages in site selection, scale, and quantity, and Huawei Experience Stores do a good job of user opening; and Xilis provides more standardized and high-quality services in major cities to build user service centers, so that services cover the entire life cycle of users." C.S. CMO Zhang Zhengyuan said.
Huawei has said in 2021 that it will invest more than $1 billion in automobile research and development every year, with the goal of achieving the goal of 300,000 Huawei Smart Select vehicles by 2022, and working with channel partners to become the main brand on the new track (automotive field). However, the cooperation between Huawei and Xilix has not yet met expectations from the perspective of sales.
Public information shows that although the order for the Cyrus SF5 exceeded 6,000 units in the week after its debut at the 2021 Shanghai Auto Show, from April to November last year, the cumulative sales of the Cyrus SF5 were only 7,080 units.
In this context, Huawei decided to deeply empower Xilis. On December 2, 2021, Huawei and Cyrus launched a new high-end brand, AITO. In this brand, Huawei's participation and control are far more than the previous bicycle projects. Prior to this, the Cyrus Huawei Smart SF5 only used primary functions such as Huawei's electric drive system and HUAWEI HiCar, while the Q&I M5 was the first time that the Harmony OS smart cockpit was "on the bus".
Image source: Courtesy of the enterprise
"The Q&Q M5 was designed with the help of Huawei's consumer business industrial design team and software design team, hoping to help solve the pain points of fuel vehicles and electric vehicles." Yu Chengdong said.
Like the Cyrus SF5, the Q&I M5 will also be sold on Huawei's channels. According to the plan, from December 23, 2021, the Q&I M5 will successively display real cars in 180 Huawei stores in 42 cities, and from January 20, 2022, Q&E M5 will successively open pre-order test drives and reservations at 500 Huawei stores in 118 cities. In February 2022, the M5 will be delivered one after another.
Some people believe that in the AITO brand, Xiaokang shares may be reduced to a foundry of Huawei's car. On December 31, 2021, in response to the rumor that "Xilis is Huawei's car foundry", Xiaokang responded that Xilis under Xiaokang is a long-term partner of Huawei, not a foundry.
On January 4, 2022, Xiaokang co., Ltd. announced that the AITO brand with the help of Huawei has a clear plan in product layout, and will release a medium and large luxury SUV in 2022, and the new models in 2023 are also in orderly preparation.
Reporter | Sun Lei's editor| Pei Jianru He Xiaotao, Yi Qijiang
Proofreader | Sun Zhicheng
| the original article of the daily economic news nbdnews |
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