Make way for Hongmeng Cars? The Cyrus SF5 can still place orders, what are the owners dissatisfied with?
The Paper's reporter Wu Yuli
"We received a notification this morning that the SF5 can be placed normally, about 45 to 60 days to pick up the car." On January 5, the staff of an AITO store in Shanghai told the surging news reporter that the suspension of the production of SF5 by Xilis Huawei was a misinformation.
Under the guidance of the staff member, the reporter found that orders can indeed be placed through the Xilis APP. AITO is a high-end car brand of Xilis, just released in December last year, the brand's first car - AITO Q&I M5 was named "the first Huawei Hongmeng car" title, for a while, so that last year's also out of the limelight, there is also Huawei blessing of the Cyris SF5 has become a yellow flower of tomorrow, and even the news of SF5 suspension of production, coupled with the after-sales, car system and many other problems dissatisfaction, many owners have expressed dissatisfaction through the network.
"There was indeed a suspension of bookings before, and when it was passed on, it became a suspension of production." The staff member said. On the same day, Chongqing Jinkang Cyrus released an open letter on the official Weibo that Cyrus SF5 would continue to accept user orders. After the user places an order, the company will arrange a special person to follow up and assist in delivery in a timely manner, and promises that in addition to the normal warranty, the first owner will also upgrade to enjoy the lifetime warranty of the vehicle and the range extender.
Cyrus makes way for AITO?
It is reported that Cyrus Huawei's Smart SF5 and AITO M5 are both new energy vehicle models cooperated by Cyrus and Huawei under Xiaokang Group. On April 19, 2021, the first model cooperated between Huawei and Cyrus, the Cyrus Huawei Smart SF5 model, was officially released at the Shanghai Auto Show.
According to the data of the Association, as of the end of November 2021, the cumulative sales of Cyrus Huawei Smart SF5 were 6997 units. But only 8 months later, the second new energy vehicle aito M5 cooperated by the two sides was officially released, priced at 250,000 yuan, and this time it was branded with a strong Huawei brand.
In the two cooperations between the two sides, Xilix is responsible for vehicle research and development, manufacturing, and delivery, while Huawei is empowering product design, in-vehicle software, and sales channels.
The difference is that aito Q&I M5 is the first model equipped with Huawei's Harmony OS smart cockpit, and because of this, the outside world generally believes that AITO Q&I M5 is more highly expected by both sides. The "Celis Huawei Smart Selection SF5 Suspension Storm" is not unrelated to the advent of the AITO Q&A M5.
Mr. Xilis Huawei Smart SF5 Car Advocate told the surging news that about a week or so before the release of aiTO Q&AO M5, that is, in mid-December, there were people in the car owner group who spread the news that Cyrus Huawei Smart SF5 was discontinued, "Most of the owners are listening to the sales, can only buy new models, can not buy old models, old models to make way for new models." ”
According to the chat record displayed by another car owner in the group chat, he had consulted the matter with the online customer service at that time, and the response given by the customer service was, "The Huawei Smart SF5 has not stopped production and stopped selling, but only suspended the booking because of short-term car supply problems." "Many car owners do not buy this, but think that this is a delaying tactic of the brand side."
However, since then, the "de-Celisization" in the sales channel has made more car owners believe the rumors that Cyrus Huawei smartly selected SF5 to stop production. First of all, the offline physical store was renamed.
After the release of AITO Q&A M5, Xilis's experience store, user center store, etc. have been changed to AITO brand user center, and the signboard of the original store has been directly replaced by "AITO", and the relevant words of "Xilis" have not been retained. The second is the change in online channels.
Some car owners said that after the release of AITU Q&A M5, Huawei's online mall only sold this model, "even the official customer service phone has changed, before calling the hotline of Cyrus, now it has become an AITO hotline, and the button options do not even mention Cyristi." ”
The owner's rights protection is not only because of the rumors of suspension of production
Many other problems with the Xilis brand have surfaced in this "shutdown storm".
In the Cyrus owners' forum, many car owners have feedback that when they purchased the car, they were told that they had Huawei HICAR function and vehicle WIFI function, but the delivered vehicle only had Huawei HICAR function and no vehicle WIFI function; there were also a large number of car owners who said that the brand side said that the OTA needed to be upgraded in offline stores, and the car machine system was seriously stuck. Most of the problems complained by car owners are focused on the software of the vehicle, and Huawei's empowerment in software is precisely an important reason why many car owners choose to buy this car.
Mr. Che said, "Two cars released more than half a year apart, the same hardware configuration, the price difference of more than 30,000 yuan, but the performance gap is too large, which makes it difficult for many old car owners to accept, many people have put forward the demand for new cars to the sales store or manufacturer.
It is reported that aito Q&I M5 is the first car equipped with Huawei Harmony OS smart cockpit, which integrates the car machine system into huawei Hongmeng ecology, and has been jokingly called "buy Hongmeng system to send cars" in the industry. On December 23, 2021, Huawei's winter flagship product launch mainly introduced two products, and the AITO Q&I M5 is one of them.
Yu Chengdong, CEO of Huawei's consumer business, said at the press conference that Huawei has been deeply involved in the research and development, design and manufacture of the AITO Q&I M5 from scratch, which fully reflects Huawei's intelligent car capabilities and concepts.
In contrast, although the Cyrus Huawei Smart SF5 also has the word "Huawei" hanging on it, the car is not strictly speaking, a brand new model.
Long before cooperating with Huawei, the Cyrus SF5 has been listed, but after the in-depth cooperation between Cyrus and Huawei, huawei's basic functions such as electric drive system and HiCar have been added.
It is worth noting that on December 25 last year, Xilix released a new upgrade of exclusive benefits, including the first owner of the Cyris SF5 vehicle and range extender warranty upgraded to a lifetime warranty, the first owner of the Cyris SF5 can increase / change any model under the AITO brand within 4 years can enjoy an additional exclusive discount of 10,000 yuan.
An industry insider told the surging news, "The difference between the two cars SF5 and M5 is too big in software, which is definitely a kind of harm to the old owners, just like the ideal and Xiaopeng, who have encountered the change of money to cause the old car owners to complain and protect their rights."
But Xilis has been erased, become an outcast, the store has completely replaced a new signboard, I think this kind of behavior is more damaging to the brand, which may be a deadlock in which Huawei's car is different from other new forces. ”