On January 1, 2022, major new forces have announced the annual sales volume of 2021, showing a scene of "competition and beauty". In fact, it is not only the new forces that have achieved a "great harvest", BYD's single-month sales of new energy have exceeded 90,000, which is already known throughout the network.
However, what Kung Fu Auto wants to talk about are three more "traditional" car companies, that is, GAC, Volkswagen and BMW. They have also shown super aggressiveness in 2021, and even grow more vigorously than the new forces.
In the end, how did these three car companies transform? Why did they get the "elephant U-turn" so quickly? Let the kung fu car take everyone to see it together.
(1) Newer forces than new forces, GAC Aean's way of "taking favor"
In December, GAC Aeon's terminal sales reached 16,675 units, and its annual sales exceeded 123,660 units, which was even hotter than the hottest new force Xiaopeng Automobile, and dominated most traditional car companies.
The main reason why GAC Aean can stand out in the era of electrification is that it is actually a new force than the new forces.
First of all, from the design point of view, the Aeon family is very different from the traditional sequence of GAC, and the futuristic shape makes them embark on a strong scientific and technological wind. Thanks to the blessing of the new pure electric platform, the space mining of the Aian family is also a must, taking the very popular Aion Y as an example, its length is only 4410mm, and the wheelbase has reached a staggering 2750mm, which is equivalent to the body of the entry-level compact SUV, but has the space of a medium-sized SUV, which gives it an advantage in the competition.
In terms of intelligence, the Aeon family is also ahead of the new forces. Its latest ADiGO 4.0 intelligent IoT system can not only realize daily intelligent voice control, remote control and other functions, but also realize voice control driving mode and energy recovery. It also supports features such as sensorless start-up, new AR live navigation, and DMS+OMS cockpit monitoring.
In the electric vehicle performance arms race, Aeon also performed very strongly. Take the Aion LX Plus it unveiled at the Guangzhou Auto Show as an example, it is equipped with the latest second-generation intelligent zoom lidar, which can achieve high-dimensional intelligent driving; at the same time, driven by the latest high-performance motor, it only takes 2.9 seconds to complete 0-100km/h acceleration, absolutely galloping.
In addition, with the blessing of the latest nano sponge silicon battery, the standard mileage of the new car has reached an astonishing 1008km, which is also the first model to achieve this result. Officially through the application of a series of black technologies such as "nano-composite silicon technology", "self-repairing adhesive technology" and "gradient composite coating technology", GAC Aean made the silicon element into the negative electrode of the power battery for the first time, which greatly improved the energy density of the battery and achieved the ultimate endurance.
Matched with the top performance and endurance, there is also GAC Aean's super fast charging technology, which has launched the A480 charging pile for the first time, which can make the long-endurance model have super energy replenishment ability. According to the official data released by Aeon, its SPEED++ charging technology can achieve 5 minutes of charging and 207km, while SPEED+ can also achieve 5 minutes of charging and 112km, which is also leading the new forces.
Overall, the advantages of the Aeon family are very obvious, it not only inherits the excellent workmanship and quality control of traditional car companies, but also has the super playability of new forces, which makes young consumers addicted.
(2) Both the sense of heaviness and the sense of performance, the Volkswagen ID. family challenges the best tram
The Volkswagen ID. family also released its latest report card on January 1, and its delivery volume reached 13,787 units in December, and the monthly delivery volume exceeded 10,000 units for four consecutive months, which was also very amazing. In fact, since the official delivery at the end of March 2021, the Volkswagen ID. family has become a force to be reckoned with in the new energy market.
Platform design has always been volkswagen's advantage, and in the era of electrification, the ID.family is based on Volkswagen's latest MEB platform. It can be compatible with different levels, different power and different sizes of models, and the design of the flat panel battery module makes the combination of the whole vehicle more flexible. This allows the ID. family to obtain a more optimized space layout, and the highly generalized design also makes its post-maintenance cost more advantageous.
Thanks to the application of flat winding technology, Volkswagen's in-house permanent magnet synchronous motors are quite powerful. It also allows the ID. family to gain stronger performance, allowing users to have a better speed experience.
Due to the more regular arrangement of battery packs, the MODELS OF THE ID. family have achieved a weight distribution of nearly 50:50, coupled with a further reduction in the center of gravity, combined with Volkswagen's excellent tuning technology, which has greatly improved the dynamic performance of the vehicle.
We had previously test-driven SAIC Volkswagen's ID.3, and the driving experience was quite good, and the steering feedback of the vehicle was very precise. Although it is a comfortable tuning, the power feedback is direct, the acceleration is linear, and it can fully experience the feeling of the car moving with the heart. Another point is that its kinetic energy recovery adjustment, which feels very soft and delicate, does not destroy the driving experience at all. The key is also its endurance, under the overall planning of the public, ID.3's endurance "fidelity" is really quite good, in the temperature of 7 ° C, the urban commuting mileage is basically close to the standard mileage, which is also incomparable to the new forces. Of course, in terms of intelligent configuration, the ID. family is not too outstanding, and can only be said to be stronger than the fuel sequence, which is not as good as the new forces.
Overall, the ID. family caters very well to the "practical party", and it is indeed easy to open and save money.
(3) Vigorously promote electrification, BMW began to "play real"
In the traditional car companies, there is actually a "dark horse", that is, bmw that has just released the "China first" strategy. It will bring a number of blockbuster electric models in 2022, in fact, in addition to the upcoming flagship model X5, BMW's theme in 2022 is basically electrification.
In 2021, BMW basically only has an iX3 main electric model, with an average monthly sales of about 3,000 vehicles, which is not bad. But considering that it directly dropped by 70,000 at the beginning of the year, and began to increase prices in the middle of the year, compared with the strength of BMW's fuel sequence this year, this achievement is really not outstanding.
Of course, everyone's evaluation of iX3 is still good, although there are not too many smart features, but the sealing performance of the whole vehicle is quite good, and the driving below 60km/h in the urban area is very quiet and comfortable. The power of the electric motor is quite powerful and linear, and with BMW's precise directional control and excellent chassis texture, the whole driving experience is still quite good.
After entering 2022, BMW will begin to make further efforts, first of all, to return to the i series, which will be based on a professional pure electric platform to create models. The flagship iX has already started pre-sale at the Guangzhou Auto Show at the end of last year, and the high-performance version of the new car is equipped with the latest electric four-wheel drive system, which completes the acceleration time of 0-100km/h in 3.8 seconds. The new car has a cruising range of 630 kilometers and only takes 0.93 hours to charge to 80%, which is relatively leading in all aspects.
In addition to the iX, BMW's first pure electric four-door coupe i4 will also be launched, it will be equipped with BMW's fifth-generation BMWeDrive electric drive technology, and will use the latest iDrive 8 car system, it is said that the human-computer interaction experience will go to a higher level.
As an "old player" of new energy vehicles, BMW will also take it seriously next, and it is expected to have a strong market influence.
(4) Kung Fu shooting
In fact, not only the new forces are making a fuss, but also the traditional car companies have begun to exert their strength. In particular, GAC E-An and Volkswagen ID. family, their sales have exceeded several new forces, and the growth rate is considerable. As a veteran player of new energy, BMW has also returned to the pure electric platform, using the latest technology, and its momentum is also not to be underestimated.
If the traditional forces want to "restore", can the new forces stop them?