Observation chamber
Written by | Liu Jihao
Mitsubishi, which has been silent for many years, has finally come up with a new car, and it is pure electricity.
On the eve of the New Year in 2022, GAC Mitsubishi held the first airtrek launch ceremony of the first pure electric new car in various places, officially began to accept orders, and announced the official end of the "new car famine" that lasted for many years. Moreover, Oulander, which has been in the market for many years, also took the opportunity to launch a new obsidian version of the model, which further highlighted the cost performance.
Seeing this news, the old irons who were deeply in love with Mitsubishi because of the EVO and Bobcat were estimated to be tearful, after all, this brand has not moved for too long in the Chinese market and is facing an increasingly marginalized dilemma.
But with Artuka as a new starting point, the brand will usher in a new life in the Chinese market, the world's hottest new energy market.
GAC Mitsubishi's self-redemption
The arrival of Atuka not only ends the history of GAC Mitsubishi without new cars for many years, but its more important significance is to open a new cooperation model for joint venture car companies, rewriting the tradition of relying on foreign input technology and products in the past, which can be called the self-salvation of GAC Mitsubishi in the new energy era.
In terms of product strength itself, Artuco can be said to carry forward the respective advantages of both sides of the joint venture, GAC provides core resources in Sandian, and Mitsubishi reflects the brand personality in model design, system engineering and manufacturing, and jointly creates this A+ class pure electric SUV that meets the current trend of intelligent networking and new energy.
In terms of styling, Artuco interprets the latest global design language of the Mitsubishi brand very well, and the combination of front-face split LED headlights and suspended roof makes the mitsubishi brand's first pure electric new car extra atmospheric, and inherits the tough sports style that the Mitsubishi brand has always had.
Atuka is 4630 mm long, 1920 mm wide, and has a wheelbase of 2830 mm, in addition to the body length is not as good as Outlander, other aspects have been greatly improved, but more advantages in terms of space, bringing a new travel experience to the life rhythm of ordinary families "5 days of work commuting + 2 days of weekend leisure".
What's more, Artuco's drive motor can output 350 Nm of peak torque, which is also a strong power that traditional compact fuel SUVs cannot provide, and of course, this is also in line with mitsubishi's consistent image on the field. In terms of endurance, which people are very concerned about, Artuka is equipped with a 70kWh large-capacity battery, which can run 520 kilometers (CLTC standard) with full power, which is similar to the endurance level of a tank of fuel oil in fuel vehicles, and is currently mainstream.
As for the intelligence that young people value nowadays, Atuka also fully caters to local consumers, providing dual 12.3-inch high-definition large screens, integrating AR real-life navigation, 360 ° panoramic parking images and other functions, equipped with a new generation of iFLYTEK XTTS voice system that supports sound source positioning and deep control of cars, which can achieve all-scene intelligent voice interaction. Mobile APP vehicle intelligent control interconnection system, one-click scene switching mode and insensible digital key also make the driving experience more interesting.
Not only is the product in place, the manufacturer also matches 10 "privileges" during the pre-sale period. In addition to the three major lifelong guarantees led by the three electric systems, it also includes a number of real commitments such as deposit appreciation, price difference return, and priority car pick-up. It can be seen that with Artuka as the starting point, GAC Mitsubishi will use its first-mover advantage in the field of new energy to quickly return to the upward channel and launch a new challenge to the traditional Japanese giants.
Keep up with young consumers
If Atuka is GAC Mitsubishi's signal of brand change to a new generation of young consumers, then the Outlander Yao Mobile Edition launched at the same time is an attempt to push forward again in the traditional fuel vehicle position, but this attempt is also reflected in the rejuvenation.
The Orlander Obsidian Edition has no change in power and the main dimensions of the body, the most eye-catching is the appearance kit, including the grille, the overall blackening effect is completely customized according to the taste of young people, plus the blade suspension obsidian wheels, rearview mirrors, roof luggage rack, shark fin antenna, rear spoiler and other high-grade obsidian black equipment blessing, with a white body, more youthful vitality.
In addition, the changes in the Obsidian version are also reflected in the upgrade of the configuration, and the 360° panoramic imaging system has become the standard, which greatly improves the convenience of using the car.
It is said that the Outlander Yao Mobile Edition only has two models of 2.0L two-wheel drive version and 2.4L four-wheel drive version, and the official guidance price is 175,800 yuan and 197,800 yuan respectively, which has a prominent cost-effective advantage in the competitive white-hot joint venture compact SUV market. Moreover, the manufacturer also specially matched the financial policy of 0 down payment + 60 ultra-long loan period to support cash withdrawal. At the same time, the replacement can get subsidies of up to 8,000 yuan (up to 10,000 yuan in limited license cities), and preferential policies such as synthetic platinum packages of 599 yuan can be enjoyed for in-store maintenance.
As we all know, this generation of Eurand has been on the market for nearly 6 years, close to the end of the life cycle, but rational consumers will generally seize this golden window period, because this is often the most cost-effective time to buy a car, not to mention that manufacturers have also targeted out a moving version that meets the tastes of young people. Based on this, the market performance of the Orlander mobile version is still quite worth looking forward to, you know, even at the moment, Outlander still maintains a good level of monthly sales of about 7,000 units, which is the well-deserved thigh of the Mitsubishi brand in the Chinese market.
『 Final Remarks 』
For Mitsubishi, since joining the Renault-Nissan alliance, the voice in the industry has not been very high, but this does not mean that it is in the doldrums, on the contrary, the years of dormancy is Mitsubishi's attempt to change, and GAC-Mitsubishi's every move will reveal the brand's determination in the world's largest car market.
The arrival of Artuco, in addition to creating a new model of joint venture model, the most important thing for Mitsubishi is to find a shortcut to transform new energy, after all, GAC has been in the forefront in this regard, and the effect is outstanding. On the other hand, the traditional Japanese three strong, but also on the traditional hybrid road layout of heavy troops, pure electricity is still testing the water, Mitsubishi's "rush to run" can follow the trend to reverse the pattern of the car market for many years, although it is impossible to accurately predict, but the first-mover advantage has been formed.
As for the effect, when Atulco is officially listed at the end of March, the market's acceptance of this car will be revealed, and everyone will wait and see.
But in any case, starting from Artuco, we have already felt the design language system of the new generation of mitsubishi brand models, whether it is the upcoming or more follow-up products, will continue to deepen the impression that this brand keeps up with the pace of young consumers, and this change is exactly what Mitsubishi needs very much.
-END-