On January 3, BYD Automobile announced its december 2021 sales. According to the data, BYD's passenger car sales in the whole series of 97,990 units in the month, up 77.9% year-on-year. Among them, new energy passenger cars soared 236.4% year-on-year to 92823, breaking through the 90,000 mark for two consecutive months, once again breaking the record.
With the release of December data, BYD's full-year sales figures for passenger cars in 2021 have also come to light, reaching 730093, an increase of 75.4% year-on-year; the annual sales of new energy passenger cars 593745, an increase of 231.6% year-on-year. This is also a new Chinese record as of now, which is 2.4 times the previous Chinese record.
In terms of sales segmentation, BYD's new energy passenger car sales showed a trend of EV pure electricity and DM hybrid "two legs, walking in tandem". With the support of core technologies such as blade battery, DM-i super hybrid and e-platform 3.0, in December 2021, BYD EV models and DM models sold 48317 and 44506, respectively, an increase of 148.0% and 448.6% year-on-year; during the year, the cumulative sales of BYD EV models and DM models reached 320810 and 272935, respectively, an increase of 144.9% and 467.6% year-on-year.
Flagship further up Hantang sales continued to rise
The Flagship Han of the Dynasty series continued its usual popularity, with 13,701 units sold in December. During the year, BYD Han sold more than 10,000 vehicles in a single month on six occasions and sold more than 117,000 vehicles in the whole year, ranking first in the sales list of medium and large cars of Chinese brands. As a mid-to-high-end model with an average transaction price of more than 250,000, BYD Han has become the only medium- and large-sized sedan of Chinese brands in the domestic auto market that can compete head-on with BBA.
In December, BYD Han EV once again sold more than 10,000 bicycles, reaching 10,301. In the previous November, BYD Han EV successfully achieved a single model exceeding 10,000, becoming China's first pure electric medium and large sedan with monthly sales of more than 10,000, and helping Han models to compete with or even surpass German luxury brands to rank among the top 3 in medium and large car sales.
The new generation of Tang, which is also the flagship model, sold 9,000 in December, nearly doubling year-on-year; during the year, the Tang family recorded sales of 54,204, showing its strong product strength.
Under the guidance of the value of ultra-low fuel consumption and ultra-long endurance, Tang DM-i accurately understands the needs of users, large space, high driving texture and high intelligence, representing the absolute strength of plug-in and mixing, and comprehensively subverting the 200,000-level SUV market. As of November 2021, Tang DM has entered the TOP3 ranks of more than 200,000 new energy SUVs for five consecutive months.
Multi-point blossomIng Multiple models have soared to break records
In December 2021, Qin PLUS DM-i and Qin PLUS EV sold 17286 and 7001 vehicles respectively, helping the Qin family to sell 25943 models. In the A-segment sedan, China's largest and most competitive segment for passenger cars, BYD Qin is expected to consolidate its position in the top three of the sales list.
Since its listing in March 2021, Qin PLUS has continued to climb in sales, accumulating sales of nearly 170,000 and creating many good results: monthly sales of independent brand A-class cars, monthly sales of A-class new energy cars, monthly sales of A-class pure electric cars... With its deep understanding of market demand and strong product strength, Qin PLUS will continue to lead the electrification transformation of the industry in the future.
Another blockbuster model, Song, recorded sales of 22,386 in December. Thanks to the steady climb in dm-i model production capacity, Song DM achieved sales of 15,120 units, up 1650% year-on-year. Previously, in November, Song PLUS DM-i had already won the national hybrid (PHEV) model insurance volume championship, and now, the further Song family will further consolidate its position in the industry.
During the year, the Cumulative Sales of the Song Family exceeded 200,000, challenging the joint venture SUVs of the same level. On December 22, 2021, BYD's 2022 Song Pro DM-i was launched, which brought "new power, new appearance, new interior, new intelligence, new control", redefining the new value of 150,000 SUV. The cumulative order volume of Song Pro DM-i on the first day of pre-sale alone reached 18116, which will be gradually released after listing, pushing the Song family to a higher level.
In addition, the Yuan family sold 8,577 vehicles in December, with cumulative sales of more than 41,000 during the year, and still occupies a leading position in the small pure electric SUV market. On New Year's Day 2022, the new model Yuan PLUS opened pre-sale, the market response was enthusiastic, and the follow-up is expected to drive the sales of the Yuan family to continue to rise.
Dolphin sales continued to climb, breaking the 10,000-vehicle mark for the first time in December, reaching 10,016. As the first mass production model of e platform 3.0, but also the first model of the marine series, Dolphin's high value, large space and low energy consumption characteristics, especially the "black technology" such as eight-in-one electric powertrain and wide temperature range efficient heat pump brings the maximum test endurance of 20% under low temperature conditions in winter, accurately cutting the pain points of market demand, and becoming the biggest hit in the field in a short period of time.
Brand power all the way forward
In 2021, BYD's auto sales achieved leapfrog growth. Even if there are interference factors such as lack of cores and "power rationing" in the industry in some periods, BYD Automobile still maintains a positive growth trend and has reached a new high, and its monthly sales have achieved "ten consecutive increases". In addition, driven by the hot sales of flagship models such as Han and Tang, the unit price of BYD passenger cars exceeded 150,000 yuan in 2021, ranking first among its own brands.
In terms of new energy passenger vehicles, BYD's sales in 2021 will be close to the 600,000 mark, raising the Chinese record previously created by itself to a new height of 2.4 times, and is expected to reach the top of China's new energy passenger car annual sales champion for the ninth time, and the position of industry leader has been further consolidated.
All this is achieved on the basis of not only leading technology and powerful products, but also thanks to the support of brand promotion. In 2021, BYD will focus on the brand proposition of "strong Chinese cars to the new", start with a new start, fully link users, fans and partners, and create a new value car brand with temperature, feelings and technology; at the same time, relying on leading technologies such as DM-i super hybrid, e-platform 3.0, blade battery, etc., it will continue to explore and deepen the technology brand and jointly promote the BYD automobile brand all the way forward.
Now, the time is 2022. With the joint efforts of technology, products and brands, BYD Automobile has once again embarked on a new journey and continues to create a better green travel experience for consumers. In the era of pursuing green and sustainable, facing the strategic goal of "carbon peaking and carbon neutrality", BYD, as a "leader in new energy vehicles", will give full play to its unique advantages in the field of new energy and continuously increase green solutions such as new energy vehicles to help "cool the earth by 1 °C".