Introduction: High retention rate, as an important measure of high quality and high value, comes from consumers and goes to consumers, after time verification, for consumers, it has a very high reference value.
On October 19, 58 cars joined forces with J.D. Power released the "Rosewood Award • 2021 China Automobile Retention Rate List", and Dongfeng Honda flourished and won the first place in five lists, including:
Brand retention rate ranked first,
XR-V won the first place in the retention rate of small SUVs,
Civic won the first place in the retention rate of compact cars
The CR-V won the first place in the retention rate of compact SUVs
Alexon won the first place in the MPV retention rate
Relying on massive transaction replacement data and a rigorous and mature algorithm model, the list is extremely authoritative and reference for consumers who choose cars.
With the blessing of "Five Ones", Dongfeng Honda has become the automobile enterprise with the largest number of apex models with a retention rate in one fell swoop, and can be called the "king of retention rate".
18 years of quality assurance, "five firsts" is just the tip of the iceberg
As an important indicator of brand and product value, high retention rate is almost synonymous with high quality and high value.
Cars circulate in the market, there are a variety of reference data and measurement standards to highlight the quality of the vehicle, only the "retention rate" is "from the consumer, to the consumer".
From the consumer - the buyer is willing to buy the brand's used car, willing to pay the corresponding value for it, resulting in a high value preservation of the vehicle.
Go to the consumer - high-value vehicles in the process of selling, less value loss, less loss of owners, and relatively more reporting.
In general, the retention rate is the answer given by consumers with practical actions.
So how does a car's retention rate come about?
How does a car's retention rate come about?
From the consumer - in the early days, the retention rate of a car was a "small secret" passed on by word of mouth among users, and later, after scientific and fair methods, comprehensive consideration of product strength, quality, word of mouth, influence and other factors, an authoritative evaluation system was formed, with high reference value.
To the consumer - for users, "high retention rate" is not only an important parameter affecting the price of second-hand cars, but also an important indicator that affects users to buy new cars. Only when the buyer recognizes the model of this brand and is willing to pay the corresponding value for it, can the high retention rate of this car be realized.
To put it bluntly, "this car retains its value" can almost be compared with "this car is of good quality!" "Tick the equal sign. It is equivalent to telling users that they can buy with confidence, close their eyes, and make no mistakes.
Dongfeng Honda can stand out from many models and brands on the market and win five consecutive firsts, which is extremely rare in the industry. This achievement is also a direct proof that Dongfeng Honda has reached the height of industry benchmarks in the market.
In the context of such fierce market competition, what has created Dongfeng Honda's "five firsts"?
It is undeniable that behind the high retention rate is excellent product strength and well-known high quality.
Since its inception, Dongfeng Honda has always adhered to the unremitting pursuit of high quality, with the goal of providing users with high-quality products with global standards. After 18 years of development, the figure of Dongfeng Honda automobile can be seen everywhere on the road, and the Dongfeng Honda brand has become the first choice for many families.
Produced by Honda, all are fine products
The CR-V, which has sold more than 2.2 million in 2017 years, has been evaluated for its extremely practical space design, outstanding power combination, and stable high-quality performance.
The retention rate is well known, CR-V has repeatedly ranked first in the SUV category, and the first place in this ranking is well deserved.
The Civic, which won the first retention rate of compact cars, is not only a legend of the sports sedan, but also a myth created by Honda. Excellent athletic performance and the comprehensive advantages of a comprehensive considerate driver have made Civic a great success in China, and the perfect combination and unity of performance and comfort has become the secret of Civic's firm position in the altar of C.
XR-V won the first small SUV retention rate is more than expected, as a small SUV, it has better spatial performance than many larger SUV, recognized appearance and power experience, but also make XR-V one of the young people's favorite small SUV.
Yishang IKEA, with its world-class hybrid technology and Honda SENSING "safety super sense" system and "magic induction door" and other configurations, stood out among many MPV, and won the first place in the MPV retention rate.
Synonymous with Dongfeng Honda: high quality, reliable, assured
Product strength and high quality are important, but brand recognition is also a factor that consumers must consider when buying a car.
From the perspective of consumers, the car is not a small object, many users choose the car repeatedly, afraid of the wrong choice and affect the quality of life of the car in the future. Therefore, users generally choose high-quality products and word-of-mouth brands that have been recognized by the public.
Because the higher the retention rate of the car, the better the quality, so the five ones of the Dongfeng Honda, its "high quality, reliable, assured" impression has been deeply rooted in the hearts of the people.
Indeed, over the years, Dongfeng Honda's model design fits the domestic habits of use, low failure rate, solid workmanship materials, service after-sales maintenance convenience and saving money, etc., have become the quality of Dongfeng Honda, with these qualities, can let consumers really put their hearts down, enhance the overall recognition and sense of security of the brand. "Car owners must read" once interviewed an XR-V car owner, she said that the Dongfeng Honda brand service is very good, the efficiency is also very high, fully reflects the characteristics of the big brand, which makes her believe in the power of the brand, but also more trust in the Dongfeng Honda brand.
The top products boost the brand upwards
At present, Dongfeng Honda has 11 models, which have gone through several rounds of the process of survival of the fittest, and have become mature products that consumers can trust. CR-V, Civic, XR-V, and Alexand have taken the lead in their compact SUV, compact sedan, small SUV and MPV markets, with nearly half of the 11 models being the champions in the retention rate, and four other models, UR-V, Yingshipai, LIFE, and Xiangyu, which are also at the top of the retention rate rankings.
Under the accumulation of sales volume and product strength for many years, Dongfeng Honda has achieved the retention rate of models and even brands to the top position in the domestic market, and the performance of the high retention rate of many products will promote the synergy of the brand, and the high retention rate is undoubtedly the recognition of the market and users for its high quality and high value.
In addition to the "Rosewood Award", this year's rising sales also prove that users highly recognize Dongfeng Honda. Since the beginning of this year, due to the shortage of chips, manufacturers have had difficulties in scheduling production, and dealers' willingness to invest has declined. In the face of uncertain delivery time and shrinking preferential strength, consumers' desire to buy cars has declined. According to the data of the Association of Passenger Vehicles, the retail sales of passenger cars in September were 1.528 million units, down 17.3% year-on-year, and the total retail sales of the passenger car market from January to September this year were 14.486 million units, an increase of 12.0% year-on-year, down 5 percentage points from the growth rate of January to August.
Although Dongfeng Honda's car sales inevitably fluctuated due to the shortage of chips, the main theme of steady growth throughout the year has not changed. According to Dongfeng Honda data, the cumulative sales volume from January to September this year has reached 567,000 units. Despite the lack of optimism, Dongfeng Honda's sales from January to September still achieved a 7.2% increase. And as of July, Dongfeng Honda's cumulative sales have exceeded 6.5 million vehicles.
Although Dongfeng Honda was affected by the shortage of chips, it did not slow down the pace of new products entering the market. In September this year, the Civic officially ushered in the eleventh generation of models, with a more stable and atmospheric appearance and a more exquisite interior design, allowing the eleventh generation Civic to complete the design advancement in the history of the Civic.
It is reported that AliShen is about to launch a new model, the overall more exquisite and dynamic, personally feel that the retention rate of this revamped Alishen is "stable".
epilogue:
From scratch, from weak to strong, China's auto market is experiencing unprecedented glory.
However, with the decline of the demographic dividend and economic transformation, China's auto market has shifted from an incremental market to a stock market, and the difficulty of brand breakthrough has intensified, especially for joint venture brands that seek survival in the cracks, when independent brands continue to rise and luxury brands gradually explore, their living space is seriously squeezed.
There are delisters and bleak exiters, but that is the end of the loser.
In the face of such a rapidly changing market environment, Dongfeng Honda maintains its market acumen as always, not only achieving a contrarian upward trend, but also becoming the "king of retention rate" that stands out.
In addition to the blessing of product design, intelligent manufacturing technology, quality control, brand marketing and other aspects of the system, the car retention rate has also played a positive role in promoting.
At the same time, in this context, Dongfeng Honda can win the "five ones" in one fell swoop, which is the high recognition of dongfeng Honda's strength by the majority of consumers. At a time when the concept of consumption is becoming more and more rational, this high-value "core" may hope to boost Dongfeng Honda further upwards and achieve a breakthrough in sales.
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