I remember that when the electrification revolution first began a few years ago, the industry and the outside agreed that this was the best time for independent brands to achieve "curve transcendence" after decades of hard work. A few years have passed, and we have indeed seen such dark horses as Li Xiaowei, who have come out of the way, appeared in front of the public one after another, with advanced thinking and concepts, brave and bold strides forward, and foreign brands to start a positive hard.
Although the brand's foothold is based on the launch of good products, from the "tradition and the future" of the broad pattern to coordinate, brand elevation has become an indispensable element to resist traditional models. However, among the many model categories, the medium and large car level has always been regarded as the mainstay of high-end symbols, and the German top three BBA has occupied the top three of the list for many years by virtue of its high-end image established in China for many years. The impact on high-end has always been the long-cherished wish of independent brands to forge ahead but fail to achieve. Today, with the momentum of electrification, the clarion call for the rise of national brands seems to have officially sounded in 2021. Today, the car buyer will take everyone to take stock of who has carried the high-end banner and officially launched an attack on the medium and large car field.
BYD Han EV
Unlike other friends, I am afraid that only BYD can come from the era of fuel vehicles and carry forward new energy vehicles now. At present, BYD's product line is very rich, covering various fields from mini cars to medium and large cars, and is rapidly climbing at a speed visible to the naked eye. The flagship model BYD Han from the initial more than 2,000 units, to now sell more than 10,000 monthly sales, the market also proved BYD's ability to set a benchmark.
In the past November, the sales volume of the Han series reached 12,841 units, a figure that even exceeded the Audi A6L, which has long dominated the top three of medium and large cars. It is worth noting that the Han EV model alone has sold up to 10,021 units, which is not only due to its proud blade battery technology, but also in the face of the strong pressure of medium and large-scale traditional fuel vehicles, the original intention of entering the field of pure electricity is also the key to its so hot.
With the strengthening of supply capacity, the sales performance of BYDHan EV will continue to become the focus of market attention, and lead Chinese brands to re-establish confidence in breaking through overseas brands and monopolizing the pattern of some market segments. The success of HanEV, whether it is BYD or the Chinese automotive industry, means a new beginning.
Polar Fox Alpha S
Compared with traditional medium- and large-sized fuel vehicles, the subversiveness of the Polar Fox Alpha S seems to be more thorough. Round and full body, cross-border body structure, sports car design style, only from the shape to the theory, Alpha S can also bring us enough surprise.
It is not difficult to build a good-looking leather bag, and the predecessors of independent brands in the past have also done the same. But today's Alpha S has been labeled "intelligent" and "electrified" before it is realized that it has become a challenge to large and medium-sized high-end fields. Whether it is the super performance of only 3.5 seconds of acceleration per 100 kilometers, or the breakthrough of the 700 km long endurance limit and the profound solution of the endurance pain points, it proves the unexpected strength of Alpha S. Moreover, the advanced version of the model built by Huawei is also poised for the new "arms competition" next year.
The best way to solve the enemy is to lurk in it, and it is clear that the Pole Fox has its back to the BAIC Group, and through the integration with The Blue Valley Magna, it has built a world-class manufacturing plant and achieved international integration. Relying on fancy marketing has long been not a long-term solution for independent brands to meet external challenges, and the iron needs to be hard, and the emergence of Alpha S has also given high hopes for the rise of national industry.
Extreme Krypton 001
Since the listing of Extreme Kr 001 in April, this nascent pure electric brand under Geely has received great continuous attention from the industry. In terms of product power, the most distinctive thing about The Krypton 001 is that under the premise of calibrating the medium and large high-end level of the field, the engineers have given it a high degree of fun and playability.
Regardless of appearance, configuration or performance, The Extreme Kr 001 can be called a tough opponent by its peers. Hunting coupe-type design and shape, stand out from the concept car, coupled with a bezel-less electric suction door and a large-size wheel of 22 inches, everywhere highlights the unique personality of the extreme Kr 001; the configuration is more numerous, the simple surface design, hidden with exceptionally complex computing power, giving the vehicle an unprecedented intelligent experience; and equipped with a 100 kW / h ternary lithium battery pack, and under the joint blessing of the dual-drive motor, 3.8 seconds of breaking the hundred results and 712 kilometers of ultra-long endurance, It is also not inferior to any similar model.
With the delivery of the Krypton 001 reaching 2012 units in November, the car has now delivered a total of 4223 units, and the average order amount has reached 335,000 yuan, which also shows that the high-end models are favored by consumers. The popularity of the market must be based on the supremacy of good works, as the first masterpiece of Extreme Kr, Extreme Kr 001 has the potential to surpass the same level of fuel vehicles in the future.
NIO ET7
If the launch of WEIO ES8 and ES6 has laid a solid foundation for the WEILAI brand to establish a high-end image, then the late rise of ET7 truly shows the confidence that WEILAI is bound to sit firmly in the high-end field. Unlike BYD Han, Polar Fox Alpha S, and Extreme Kr 001, ET7 starts at 448,000 yuan, even surpassing the BBA's peers, so it is also regarded as the hardest-core new energy rival of the BBA's peers.
The ET7 features a standard sedan hatchback design, with an X-Bar design on the front that is elegant enough to fuse sensors with the body, with a groundbreaking tower-like sensor layout on the roof. The interior is simple and futuristic, with domed glass roofs, Microfiber microfiber velvet roofs, HUD heads-up displays and Nappa interior sets. The interior is decorated with renewable wood panels, which also shows its profound transmission of the concept of future car building.
For ET7, a medium-sized and large car with a high value and a mileage of more than 1,000 kilometers, it is still quite attractive, and the new car will also be equipped with vehicle-grade lidar to achieve a higher level of assisted driving capabilities, coupled with Weilai's exclusive power exchange service, which is not unimpressed for consumers who hold coins and wait and see. The first pre-production models of the ET7 were officially rolled off the production line in November, and starting next year, the new cars will be delivered in batches.
Zhiji L7
In the face of the challenges of traditional medium and large fields, in addition to the Weilai L7, there is also the Zhiji L7 that plays the role of "spoiler". At present, the Zhiji L7 Beta Experience Edition has just officially rolled off the production line on December 26, and the Angel Wheel version of the mass production model will also be delivered to users in the first half of 2022.
From the perspective of product strength, Zhiji L7 has many design highlights, such as 0.21 ultra-low wind resistance, 3.87 seconds of 100 km acceleration, IMAD intelligent driving system, non-sensory energy function (vehicle wireless charging), etc., and the DLP digital projection headlights equipped with the front of the car, in addition to the lighting function, the headlights are also designed with a triangle honeycomb LED matrix "light array", which can project 2.6 million pixels of precision patterns, users can customize the projection of car language, navigation prompts, and vehicle warnings and other light interaction information. In the hints that are practical enough, they are also full of a strong sense of science fiction.
Although the current pre-price has exceeded 400,000 yuan, as the crystallization of the collision between traditional car companies and Internet companies, Zhiji L7 is still competitive in terms of product strength. From the perspective of consumers, the aim of Zhiji L7 is to bring users a smarter and more comfortable driving experience. It can be said that whether from the aspects of design, performance or intelligence, Zhiji L7 is a product worth looking forward to.
Summary: BBA and other traditional luxury brands have accumulated more than 100 years of advantages in power and handling, and have dominated the medium and large high-end car market for many years, and now with the advent of the era of intelligence, the traditional fuel vehicles of the past seem to have no obvious advantages in front of smart electric vehicles. On the road of "tradition and future", 2021 has just begun, and the day of this year's rise is the time when the headwinds will turn over next year.