On December 23, AiTO's first car, the M5, jointly built by Huawei and Xilis, was officially launched under the rhetoric of Yu Chengdong. Known as the "first Hongmeng Automobile", Huawei's consumer business team is not only fully involved in the design and construction, but also sold through Huawei sales channels.
The Q&I M5 is the first car personally operated by Huawei, and this time it was released by Yu Chengdong at Huawei's winter flagship new product launch, which shows Huawei's emphasis on this car. Speaking of AITO is a high-end brand of Jinkang Cyris, the first car was selected to be released by Huawei, and the meaning is also obvious, that is, to borrow Huawei's influence to push this car, so that the Cyrus AITO brand is famous, and also makes the identity of Huawei's parts supplier more influential.
The Q&I M5 is based on the Cyrus SF5, and the appearance still retains a lot of the latter's shadow. The power system adopts Huawei's DriveONE pure electric drive range extender platform, which supports OTA upgrades; the 1.5T four-cylinder range extender 3.0 adopts 41% ultra-high thermal efficiency and 3.2kW·h/L maximum power generation efficiency; and there are two driving modes of rear drive and four-wheel drive, accelerating 4.4 seconds from 100 kilometers. In addition, it is equipped with Huawei HUAWEI SOUND sound system and Huawei's latest HarmonyOS smart cockpit.
In Yu Chengdong's view, the all-aluminum alloy chassis of the Q&I M5 is comparable to the Porsche Macan, using a front double wishbone and a rear multi-link independent suspension, reaching the "Million Luxury Car Class" design. CLTC has a range of up to 1242 kilometers, the pre-price is 250,000-320,000 yuan, and it is expected to start delivery at the end of February next year.
After the release of this car, it was ridiculed by some netizens as "like Zotye who copied Porsche". Appearance aside, the biggest selling point of this car is the blessing of Huawei technology, and the rest of the aspects are not much improved compared to the SF5. Obviously, this car does not meet the outside world's perception of Huawei's car, it is still a Xilis style model that Huawei is deeply involved in. Yu Chengdong also stressed again at the press conference that Huawei only makes parts, does not build cars, and Huawei wants to help car companies build good cars. Not only to build a good car, but also to sell a good car.
Huawei personally built a car, at present, it is not possible, it is still in the stage of trying to participate, whether to build a car in the future, first make a sample and then say, at least to sell a car. It can be said that in addition to sticking Huawei's brand to build a car alone, Huawei has done everything, and now what Huawei has to do is to create a blockbuster for the car company as a supplier, and it is difficult to say whether the M5 will become a blockbuster.
Judging from Huawei's previous experience of selling Cyrus SF5, the effect is not ideal. Although sales have increased greatly, they have never been able to compete with new forces, but this also provides a good reason for Huawei to further participate in car manufacturing, and at the same time allows Huawei's experience in car manufacturing to be improved.
All in all, the Q&I M5 is just a car for Huawei to ask for directions, and it is not expected to sell to a hot degree. Huawei is to take this opportunity to measure the depth of the water, to see if the market reaction is not expected, the following launch of the car is good to improve the iteration, and then rush to the explosion to push the new car. And Cyrus bound Huawei, itself has made a lot of money, the next thing to see AITO is not in contention.
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Editor: Su Hua