I have to admit that among the first-line luxury car brands in China, compared with BMW and Mercedes-Benz, Audi, which once sold the best, has declined in sales in the past two years.
It should be noted that in order to increase sales, Audi is also the most preferential of the three brands.
Even so, it has not been able to return to the throne of the sales champion.
Of course, the gap between Audi and Mercedes-Benz and BMW sales is not so big.
If according to the current situation, in the field of traditional fuel vehicles, Audi, which does not have an advantage in brand power, wants to surpass Mercedes-Benz BMW, it seems that there is no possibility, even SAIC Audi has been established.
Then for Audi, overtaking in the corner of the new energy vehicle should be the best choice.
Recently, the new energy vehicle company planning jointly established by Audi, Volkswagen and FAW appeared on the Internet, which is Audi's third joint venture company in China.
It is understood that the three parties of the project intend to inject 15.8 billion yuan, with an annual production capacity of about 150,000 vehicles, mainly producing high-end electric vehicles.
As early as January 18 this year, China FAW and German Audi have signed an agreement by video link to announce the establishment of Audi FAW's new energy vehicle project, headquartered in Changchun.
Among them, Audi and Volkswagen accounted for 60% of the shares, and FAW accounted for 40% of the shares.
During the Shanghai Auto Show, FAW Audi's new medium and large pure electric SUV model Audi e-tron also appeared at the auto show site, attracting the attention of many people.
At present, FAW Audi New Energy Automobile Company has introduced a PPE high-end pure electric platform.
As one of Audi's four major new energy vehicle platforms, this platform is jointly developed by Audi and Porsche, mainly for the production of luxury pure electric vehicles, covering all models from B class to D class.
In addition to the PPE pure electric platform, Audi's pure electric platform also has three major platforms: MLB EVO, MEB and more high-end J1.
It is understood that after the establishment of the company, the first launch of models, including Audi Q6L e-tron (eQ5), Q6L e-tron Sportback (eQ6) two pure electric SUV models and E6L Limousine a pure electric sedan.
The E6L Limousine is what we call the pure electric version of the Audi A6L.
From the appearance point of view, the pure electric version of the Audi A6L and the current Audi A6L, although using different design styles, appear more technological and futuristic.
But overall, it still has the shadow of the Audi A6L.
The new car is equipped with Audi's unique e-quattro electric all-wheel drive system, which is still very much to look forward to in terms of performance and handling.
In terms of power, the new car is equipped with dual motors and 83 kWh and 100 kWh battery packs, and is available in both rear-drive and four-wheel drive versions.
Among them, the entry-level model is equipped with an 83 kWh battery pack, with a pure electric mileage of 550 kilometers and a maximum of 7.6 seconds to break through 100.
The four-wheel drive version is equipped with a 100 kWh battery pack that can break a hundred in 5.7 seconds.
Mass production of the new vehicle is expected to begin at the end of 2023.
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