Written by / C Jun
Edit / Kilig
Design / Zoi.
"The growth of the new energy vehicle market this year has exceeded expectations, but it is logical."
Recently, Ouyang Minggao, academician of the Chinese Academy of Sciences and vice chairman of the China Electric Vehicle 100 Association, said at the 2021 annual media communication meeting of the China Electric Vehicle 100 Association that this is the result of technological progress, rich products and powerful policies.
At present, China's electric vehicle industry has entered a new stage, if the first stage is policy-driven stage, then now is to enter the policy and market two-wheel drive development stage, to next year's subsidies all decline, consumer demand for electric vehicles or acceptance will enter a new stage dominated by the market.
According to the data of the Association of Automobile Associations, in the first 10 months of this year, the penetration rate of new energy vehicles in China reached 13%, and the penetration rate of new energy vehicles in individual months even reached 20%. From the current electrification situation, the penetration rate of joint venture brand new energy vehicles is only 3.4%, which is a good signal that the market is far from saturated for the giants who are turning around, and it is also a warning: if it does not play an effective role, the market will be dominated by independent brands and new forces.
On the one hand, to achieve the goal of "carbon neutrality", on the other hand, from the transformation of the electrification trend in the global market, what kind of thinking does Toyota have?
"Zero Carbon" for the whole life cycle
While most manufacturers are still at the cognitive level of "zero emissions" in their product lineups, Toyota has made "carbon neutrality" throughout the life cycle the ultimate goal of corporate development.
Toyota believes that the biggest enemy of achieving carbon neutrality is carbon dioxide, not fuel vehicles.
People who only pursue "zero emissions of new cars" often only see that pure electric vehicles do not produce exhaust emissions when they are in use, and if you look at the whole life cycle of a car, from production to manufacturing to recycling and scrapping, whether it is a fuel vehicle or a pure electric vehicle and a hybrid vehicle, it will inevitably produce carbon dioxide. Pure electric vehicles also have the problem of heavy metal pollution of waste batteries, so it is still uncertain which form of energy utilization is more environmentally friendly.
Toyota strives to reduce carbon dioxide emissions from the perspective of the whole life cycle, such as vehicle manufacturing, storage, use, recycling, and disposal. At this year's Expo, Toyota focused on hydrogen fuel cell technology and pure electric technology, and demonstrated its various initiatives to build a low-carbon society in the process of promoting all-round electrification.
In 2015, Toyota proposed the "Toyota Environmental Challenge 2050" strategy. The strategy aims to curb climate change, water scarcity, resource depletion, biodiversity loss and other global environmental problems, and strives to limit the negative impact of cars to zero. Six challenges were launched in the three major areas of "Building Better Cars", "Better Production Activities", and "Better Cities and Better Society".
This includes reducing the average global co2 emissions from new cars by 90% by 2050 compared to 2010.
Not only that, Toyota is also striving to achieve zero CARBON dioxide emissions throughout the life cycle of the vehicle, from material manufacturing to parts and vehicle manufacturing, to vehicle driving and scrapping.
The all-round electrification camp "family barrel" accelerates its entry into China
In the Chinese market, toyota has the broadest vision and the best solutions to promote the implementation of clean energy in the production process, from the promotion of clean energy applications with local companies, and the treatment of the whole life cycle of batteries.
Since toyota launched the PRIUS in 1997, the global cumulative sales of HEV dual-engine models have exceeded 18 million vehicles, with a huge user base, and at present, Toyota's HEV dual-engine technology also plays an important role in the era of electrification.
One trump card does not constitute a "king explosion", and only multiple trump cards in hand at the same time can exert real power. When HEV (dual engine), PHEV (dual engine E+), EV (E into the engine), FCEV (hydrogen engine) technology group, people will find out why Toyota can become a car company that goes against the current.
Toyota announced its environmental work policies "Toyota Environmental Challenge 2050" and "Phase 2030 Targets" in 2015 and 2018 respectively, and plans to promote the 7th Environmental Action Plan of the new five-year plan from 2021 to 2025. Among them, Toyota will sell more than 5.5 million electrified vehicles worldwide in 2030, of which pure electric and hydrogen fuel cell vehicles will reach more than 1 million units.
In order to contribute to the environment and catch up with market demand, Toyota plans to introduce 35 new electrified models by 2025, when the proportion of electrified vehicles will reach 50%, which undoubtedly demonstrates Toyota's firm confidence in China's new energy vehicle market.
The TOYOTA bZ4X CONCEPT pure electric concept car unveiled at the Shanghai Auto Show in April this year has achieved mass production with 100% reduction, and announced that it will be released in China, Japan, the United States, Europe and other markets in mid-2022, and five of Toyota's new pure electric exclusive series "TOYOTA bZ" lineup will be introduced to the Chinese market. As a result, 50% of Toyota's lineup in China in 2025 will be electrified vehicles.
It can be seen that for the launch of any electrification product, Toyota is not simply catering to the market, but continues to contribute to carbon neutrality with the pattern, which gives us reason to believe that Toyota's all-round electrification in the future will be more worth looking forward to.
Write at the end
The real master, good at creating, good at being a "long-termist", and Toyota, although not the fastest in "speed", is the most perfect and most humane in its strategic layout, which is why this car company with a history of nearly a hundred years can go through the fluctuations of the economic cycle again and again, accompanied by the development of the automotive industry until today. On the electrified new energy track, "Toyota Acceleration" is about to appear, and its every move will also profoundly affect the pulse of the Chinese auto market.
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