BYD Han's monthly sales exceeded 10,000 New energy boom led to strong growth of independent car companies

Since the beginning of this year, the unexpected growth of new energy vehicles has become a major highlight of the domestic automobile market. Since June, the monthly production and sales data of new energy vehicles have continuously set new historical records. Recent data from the China Automobile Association shows that in the first 11 months of this year, the production and sales of domestic new energy vehicles in China reached 3.023 million units and 2.99 million units respectively, an increase of 1.7 times year-on-year, and sales have exceeded the annual expectations. Under the background of the explosive growth of new energy vehicles, many independent car companies have also repeatedly hit new sales highs.

In November, the new energy vehicle market continued to usher in significant growth, with retail sales of new energy passenger vehicles reaching 378,000 units, up 122.3% year-on-year and 19.8% month-on-month. In November, 12 new energy manufacturers have sold more than 10,000 vehicles, and the automobile market is accelerating its transformation to new energy.

Among the new energy manufacturers, BYD, as the leading representative of independent car companies, won the top sales in November, and the sales of new energy passenger cars were 90,142 units, up 247.8% year-on-year. It is worth mentioning that its main BYDHan model sales hit a record high in November, reaching 12,841 units, an increase of 27.1% year-on-year.

Since the localization of Tesla in 2020, whether domestic car companies can resist this strong "catfish" has always been the focus of attention. In the benchmark of the domestic Model 3 model, domestic car companies did not show weakness, but launched a number of competitors in the same price range to face the competition. After a fight, the "catfish effect" brought about by Tesla localization has gradually emerged, and domestic car companies have achieved brand upwards in the competition, such as BYD Han, Xiaopeng P7 and other high-end domestic models have been accepted by more and more Chinese people, and sales have also achieved good results.

According to the data, BYD Han's cumulative sales exceeded 100,000 vehicles in only one year. As of November, Han's cumulative sales have exceeded 140,000 vehicles, and sales exceeded 10,000 for three consecutive months, an increase of 7 consecutive months.

In addition to BYD, taking advantage of the popularization of the new energy market, several new forces in China have also grown rapidly and become excellent representatives of new energy independent car companies. In November, a total of 4 new forces entered the club of more than 10,000 vehicles, namely Xiaopeng, Weilai, Ideal and Nezha.

For the growth of the new energy vehicle market this year, Chen Shihua, deputy secretary-general of the China Automobile Association, analyzed that the growth of new energy vehicles on the one hand is the continuous improvement of product strength and cost performance, on the other hand, the recognition of the consumer market continues to increase. The industry believes that the rapid growth of new energy vehicle sales has achieved its substitution effect on traditional fuel vehicles, which has further promoted the pace of transformation of the automobile industry to new energy.

However, there are also views in the industry that the development of new energy vehicles is not comprehensive only based on sales. Judging from the current development of the new energy vehicle market, there is a trend of weak in the middle and strong at both ends, and there are hidden dangers in this trend. Compared with the fuel vehicle market, if the new energy vehicle market wants to make a qualitative leap in the future, it must occupy the main consumer position in the A-class car market. In addition, there are also experts who analyze that to ensure the sustainable development of new energy vehicles, we must not only pay attention to vehicle manufacturing, but also pay more attention to the supply of upstream products, especially to establish a stable and safe and controllable industrial chain and supply chain for the supply of power battery raw materials as soon as possible.

Image source: BYD