Analysis of the number of insurance on passenger cars in November: Independent car companies won 3-5 places in the sales list, and the top ten accounted for half of the country

In November, independent car companies achieved 3-5 places in the sales list. In the front row, only the north and south volkswagens with strong families are left. Among the top ten car companies, independent car companies have occupied half of the country.

However, this is only a microcosm of the rise of autonomous car companies.

Previously, the sales growth of independent car companies, whether it was relying on pure cost performance or relying on the opportunity to seize the demographic dividend of the SUV market, was in fact unreliable, and finally it would experience a decline after rapid growth. However, the sales of this round of independent car companies soared, relying on technological innovation, brand reputation, and influence on high-net-worth people, which was stable and irreversible.

Specifically, the sales growth of independent car companies can be divided into the following categories:

The first category, the growth of brand grades, represents the car companies Geely Automobile and Great Wall Motors. The two car companies, through the innovation of the underlying architecture, the cultivation of basic technology, the focus and innovation of categories, fundamentally enhance the brand value, so that the two things of "selling expensive" and "selling well" complement each other. The backbone brands of the two car companies have overlapped with the consumer population of mainstream joint venture brands, and high-end brands have even entered the inherent range of traditional luxury brands.

The second category, the growth of new tracks, represents the car companies by BYD Automobile and SAIC-GM-Wuling. The former has the core component technology of new energy, which can lay out a variety of power systems according to the needs of different market segments, and gradually form group advantages and system advantages on the track of new energy. The latter accurately excavates the unique car demand of the Chinese car market, opens up a new segment of the scooter market, and eats the dividends of the market leader.

The third category, global growth, represents the car company as SAIC passenger cars. SAIC Motor Passenger Vehicles is the car company with the highest proportion of exports among autonomous car companies, accounting for nearly 50% of the sales volume of more than 100,000 vehicles in November, and exports accounted for more than 35% of the 695,000 vehicle sales from January to November. The high balance of sales at home and abroad not only proves that the product quality has reached the global level, but also proves that the independent car companies represented by the above automobile passenger cars have the system strength of global operation.

Therefore, behind the sales growth of this wheeled vehicle company, brand value, technological innovation and globalization grow together. When sales growth is no longer the purpose of independent car companies, but the result of the growth of system strength, then the sales growth of independent car companies will no longer be reversible.