Easy Car Original: "Electric cars are not environmentally friendly! Don't save money either! ”
This is the end of December 2020, Toyota head Akio Toyoda at the Japan Automobile Manufacturers Association year-end press conference, to show his attitude towards electric vehicles.
This has been interpreted by the outside world as Toyota's complete negation of pure electric vehicles, and Toyota Akio is also regarded as the "big villain" of pure electric vehicles.
However, just one year later, on December 14, 2021, Toyota unexpectedly released 15 pure electric vehicles in one go, shocking the Chinese and foreign media and various people who ate melons.
Look at the following picture of this posture, is it very similar to put a PPT? Isn't it very evergrande? (Of course, Evergrande is definitely not as large and R & D strength as Toyota)
The 15 new cars include the Toyota bZ4X (previously released), the bZ Compact SUV, the bZ Small Crossover, the bZ SDN and the bZ Large SUV, involving four SUVs and a sedan.
Toyota bZ4X
Toyota bZ Compact concept car
bZ Small Crossover concept car
bZ SDN Concept Car
bZ Large SUV concept car
Also included is the Lifestyle electric car series, which represents the imagination of new ways of traveling in the future.
The series covers pure electric supercars, off-road SUVs, pickup trucks, vans, etc., namely SPORTS EV, pure electric crossover SUV Crossover EV, Small SU EV, Compact Cruiser EV, Pickup EV, Micro BOX/Mid BOX.
Toyota SPORTS EV
Toyota Cross EV
Toyota Small SU EV
Toyota Compact Cruise EV
Toyota Pickup EV
丰田Micro BOX/Mid BOX
It also includes the upcoming Lexus RZ, as well as three concept cars, electrified SUV, Electrified Sedan and Electrified Sport, corresponding to SUVs, sedans and sports cars respectively.
Lexus RZ
Lexus Electrofit SUV
Lexus Electroficted Sedan
Lexus Electrified Sport
Wait, that's not all! According to the plan, the Toyota brand expects to introduce 30 BEV models by 2030, and provide a comprehensive lineup of products in various fields including passenger cars and commercial vehicles worldwide. By 2030, BEV plans to reach 3.5 million units worldwide annually.
Lexus expects to achieve a full range of product lineups with BEV versions for all its models by 2030, and achieve 100% BEV sales in China, North America, and Europe, reaching the goal of 1 million units sold worldwide. By 2035, 100% of BEV models will be sold worldwide.
The above two sentences, in fact, the key point is:
First, Lexus will gradually transform into a pure electric brand in the future.
Second, Toyota's target sales of pure electric vehicles are expected to reach 4.5 million units in 2030. If toyota's current global sales volume of 9.25 million (2020 sales) is calculated, pure electric vehicles will account for about 37% of the entire group's sales, which is quite large.
Therefore, the importance of pure electric vehicles to Toyota is clear.
From the bZ series, which was the first to go to mass production and face the mass market, to the Lifestyle series for the niche and personalized market, to the Lexus electrification series focusing on high-end luxury, Toyota's ambitions have also been revealed.
This "family barrel" layout of the platoon is a metaphor for the fact that even if it switches to the new energy era, Toyota will be the strongest automobile empire in the universe.
There are not only pure electric- hybrid - fuel cell vehicles integrated technology line, but also according to different market segments around the world to launch different models, according to local conditions, this is Toyota's background as the world's largest automotive giant.
Therefore, if we look at it from a global perspective, Toyota can continue to make the basic disk bigger in the new energy era after filling the gap in the field of pure electricity.
It is not only Toyota that is giving it a go, but honda and Nissan, which are also among the three giants of japan, will certainly not be absent.
First of all, in October this year, Honda China also released two new pure electric vehicles and three concept cars of e:NS1 and e:NP1 in one go, and will launch 10 pure electric vehicles in the Chinese market in the next five years, and only sell pure electric and hybrid models in China from 2030, and no longer put new fuel vehicles.
Globally, Honda plans to have 40% of its new car sales by 2030, reaching 80% in 2035, until it officially discontinues pure fuel models in 2040, becoming the first car company in Japan to officially announce the complete elimination of pure fuel vehicles.
Immediately after the end of November this year, Nissan Motor also announced a long-term strategy centered on electrification: it is expected to launch 23 new energy vehicles by 2030, including 15 pure electric vehicles;
Nissan and Infiniti brands will account for more than 50% of electric vehicle models, thereby continuously increasing the market penetration of electric vehicle models.
Nissan Automobile also showed off a number of concept cars at the scene: the Chill-Out, which is positioned as an urban SUV, the Hang-Out, an SUV that focuses on outdoor use, the Max-Out, a roadster sports car, and the Surface-Out, a pure electric pickup truck.
Among the three giants, Toyota has the most aggressive morale, invests the most models, and spends the most money, worthy of being a big brother.
Toyota's electrification R&D investment plan
The three giants of Japanese car companies have invariably released a series of pure electric new cars in a high profile, which shows that the answer is already obvious. They are well aware that hybrid vehicles cannot achieve zero emissions, and in the context of carbon neutrality in countries around the world, more environmentally friendly pure electric vehicles are certainly not a choice to get around.
In fact, as early as the last century, Toyota began the research and development of pure electric vehicles, and also cooperated with Tesla in the research and development of RAV4 EV; Nissan launched the pure electric vehicle Leaf in 2010, and the cumulative total sales by 2021 is about 450,000 vehicles.
However, compared with the "back wave" Tesla, the pioneer pure electric vehicles of Japanese car companies are more and more "pulled down", and one after another is photographed on the beach.
Friends who are familiar with Japanese culture may have read the book "Chrysanthemum and the Sword", which portrays Japan's unusually contradictory national character, which is both quiet and indifferent, but also fierce and belligerent.
Just as in today's new energy era, the ultra-conservative Japanese car companies are a few beats slower than the radical Volkswagen, which has successively launched pure electric platforms such as MEB and PPE in the early years; compared with the independent brands of the inner volume, Japanese products lack gimmicks.
But conservatism doesn't exactly equate to being backward, and once they erupt, it's not to be underestimated.
The author wrote in "Are Japanese pure electric vehicles lagging behind Chinese brand pure electric vehicles?" In the article, it is said that Japanese pure electric vehicles are not completely backward.