Sail against the current, and if you don't advance, you will retreat. What this means is that if you don't make an effort, you will be overtaken by other competitors, resulting in a retreat and putting yourself at a more disadvantageous position. The environment of the current automobile market is not too good, and the impact of factors such as the cold winter of the automobile market and the epidemic has made the automobile market somewhat turbulent. Car companies in such an environment is like a boat against the current, want to make themselves continue to move forward, only as soon as possible to innovate, and constantly improve their product influence.
In the domestic auto market, there are many car brands that can rise against the trend, and in the case of a depression in the auto market, they can still get a good sales. But there are also some car companies, although the quality is not bad, the replacement of vehicles is not slow, but it is "not called". The current situation of Korean cars is like this, which can be described as "losing and retreating" in the domestic market.
Hyundai Kia Group ranks fourth among global car brands, behind Toyota, Volkswagen and Honda. As the world's fourth largest car company, Hyundai Kia Group has seen high sales in the world, but it is increasingly marginalized in the domestic market. Many people are a little confused, on the appearance of design, product stability, economy, The performance of Korean cars are good, why is the sales so poor?
The first reason is that the brand influence is insufficient
Although the Korean car ranks very high in the world, its influence in China is far less than that of Toyota, Volkswagen, and even Honda and Nissan. Volkswagen can sell 3.8 million a year in China, and Toyota can sell more than 1.6 million a year, but what about Korean cars? There may be only a few hundred thousand a year, which is only a fraction of the masses.
The brand influence of Korean cars is not high, not only because of sales, but also its starting time is relatively late, compared with domestic cars, Korean cars start relatively late, but their development speed is relatively fast, walking in the forefront of domestic cars.
The second reason, the influence of historical events
The THAAD incident believes that many people still have the impression that from this year, the sales of Korean cars in China have fallen "off a cliff". This incident also had a great impact on the development of Korean cars, although later Korean cars adopted a price war to try to save the market, but there has been no improvement.
The third reason is the cold winter in the car market and the impact of the epidemic
Since the cold winter of the auto market in 2018, the sales of major brands have been more or less affected, but for Volkswagen, Toyota, which are already more popular, and the impact on brands with a relatively strong foundation is not large, and the impact on those brands that are already marginalized is relatively large.
Since 2012, Hyundai Kia Motors' reputation in the domestic market has not been as good as before, and the cold winter of the car market has also caused a huge impact on it.
The influence of Korean cars in the domestic market is gradually declining, but looking at the world, Korean cars are still thriving, mainly because their strategic layout is relatively perfect. Korean cars do not put all their bets on the domestic auto market, and the global market is the home of Korean cars. In the case of the downturn in the domestic automobile market, there are more support in North America, the Middle East and other markets, so its global sales are not low at all.
And although the brand influence of Korean cars is not high, but the technical strength is still very strong, to the engine has an engine, to the transmission oil transmission, which is incomparable to domestic cars.
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