The new energy vehicle market is hot and sales have soared, but at the same time, che today's friends who rushed to buy new energy vehicles are very concerned about one of its major pain points. This is the low retention rate of electric vehicles.
When he met Brother Jian at a party, he complained that he had spent more than 400,000 yuan to buy a Weilai ES8, and now he has only been driving for more than two years, and he wants to change cars, but the second-hand car is only worth 200,000.
So, is there an antidote to this pain point?
Hidden heart of the insured repurchase
Is there no buyback path in the market? Non also.
In order to improve the vehicle retention rate, new energy vehicle companies have successively sacrificed the "insured repurchase" plan, hoping to use the repurchase measures to "guide" the price performance of models in the second-hand market.
However, as a "car owner who wants to buy an electric car", in the face of such a variety of repurchase policies, how to avoid the pit?
Che Toujun suggested that first compare horizontally, the "insured repurchase" plan currently launched by major new energy vehicle companies. Let's first show you a table:
From the above table, it is not difficult to see that although the repurchase discounts of various car companies have different levels, there are many "intentions" hidden in the detailed rules that specifically meet the repurchase conditions.
Tesla, for example, must meet certain conditions before it can be repurchased. Among them, if it is a loan to buy a car, the down payment is more than 60% of the price of the car, in addition to driving more than 60,000 kilometers in three years, and it is not allowed to maintain in 4S stores outside Tesla.
The repurchase programs launched by major new energy manufacturers seem to be for consumers, but there are many restrictions and there are no implementation rules.
There are routines and hidden pits, which are the customary practices of car companies.
Limited by various almost harsh conditions or complicated processes, when customers really want to change the car, they will find that the routine is full, a little careless is taken into the pit, and it is not easy to smoothly enjoy the buyback policy sworn by the factory.
We also randomly interviewed several new energy car owners of different brands, and it is not difficult to find that everyone has concerns about the low retention rate of pure electric vehicles when buying a car, so the value preservation and repurchase policy of vehicles is more important. After comparing the policies of different car companies, several car owners agreed that GAC Aeon's plan is relatively more realistic, not only has no routine, but also has a low threshold for enjoying the policy.
So, what exactly does GAC Aean's value preservation plan rely on to impress consumers?
Face the pain points in detail and transparency
When it comes to GAC Aean, I believe that everyone is no stranger. Since the beginning of this year, it has successively solved the pain points of pure electric vehicle travel such as safety, charging and endurance for users by releasing technologies such as magazine batteries, super-double-speed batteries, and sponge silicon anode chip batteries. Not only that, at the end of August this year, for the newly listed AION V Plus, GAC Aeon aimed at the last pain point of the new energy vehicle "residual value" and launched AION Care+ to promise a two-year 30% discount value repurchase.
Although AION Care+ is a latecomer, it truly provides a set of uneconventional, true value preservation, and special worry-free repurchase policy, which can be called the most competitive value preservation program in the market at present.
The so-called look at the policy, the content has its own mysteries, but the details see the real chapter.
First of all, Aeon formulated a two-year 30% discount plan at the official guidance price, which can be described as a price transparency and guarantee, because the lower limit of the retention rate is directly locked by the official, giving a "reassuring pill".
If the maximum price assessed by the used car market at the time of repurchase is less than 30% off, the difference will be paid by Aian for the owner. Aeon also promised to take care of all the repurchase assessment procedures and fees, so that users would not spend a penny, which can be described as meticulous.
As for the practicality, it is very strong, simple and easy to understand, worry-free and convenient. When the user buys the car, he can complete the AION Care+ procedure synchronously, and the coffee time can be completed.
Moreover, there is no regional restriction, and dealers across the country support AION Care+, which can be changed wherever you want.
For the repurchase standards and implementation process, the official APP of Aeon has achieved detailed and full transparency, rejecting all routines, clear terms, which type meets the repurchase conditions are marked in detail, and there is no special repurchase restriction.
In a nutshell, the AION Care+ process can be completed in three steps: submit a replacement request during the replacement period, order a new car, confirm the vehicle repurchase price, provide the card number of the receiving bank card; submit the vehicle and related materials to cooperate with the vehicle transfer.
The hedging buyback of the wool
Back to the actual repurchase scenario, we can better appreciate the advantages and value of AION Care+ true value service.
One advantage is that there are not too many bundling conditions. Because Tesla requires more than 60% of the loan to support buybacks, etc., this will undoubtedly increase the financial burden of car owners when they buy a car. Friends who have borrowed money to buy a car know that this is a conventional routine of manufacturers, because the loan to buy a car involves handling fees and interest, and the manufacturer has already had a wave of wool.
The second advantage is that it is clearly stipulated that it is a 30% discount buyback of the official guidance price. Because many car companies are issuing 30% off the ticket price. Because between the guide price and the fare, sometimes the price difference will be very large, and the user will inevitably suffer losses.
To make a hypothesis, Che Toujun bought an AION V Plus 70 smart collar version priced at 172,600 yuan, and the 2-year 70% discount repurchase means that after two years of driving, the car can be sold back to the manufacturer at a price of 120820, so the retention rate has been better than many fuel vehicles.
With the price of a car of 150,000-300,000 yuan to convert, 70% off repurchase than 60% off repurchase, you can maintain the value of 15,000-30,000 yuan more, compared to the 50% discount repurchase, more than 30,000-60,000 yuan more.
It is worth mentioning that all the processes of AION Care+ can be handled by manufacturers for users without any additional costs.
The repurchase rules are so sincere that they undoubtedly protect the interests of car owners to a greater extent.
Luo Jiche Review:
At present, as the market penetration rate of new energy vehicles begins to exceed 20%, pure electric vehicles have begun to accelerate into the home, and consumers' attention to the TCO (total cost of ownership) of vehicles is also increasing.
Previously, electric vehicles talked about the retention rate, just like the emperor's new clothes. After the pain points such as endurance, safety, charging, and cost have been solved one after another, it can be said that the arrival of the AION Care+ true value protection program has removed the last mountain on the road to the development of new energy vehicles, and the era of "no difference between oil and electricity" has arrived. Coupled with the fact that pure electric vehicles themselves have the advantages of fast acceleration, low travel costs, and environmental protection, what reason do consumers have to refuse?
With the crowd chasing deer, the product strength and supporting construction of electric vehicles in the past two years have indeed soared, so it is not difficult to predict that the number of second-hand electric vehicles will definitely increase in the future.
But second-hand electric vehicles are like a magnifying glass, allowing us to see the drawbacks of the market - imperfect industry norms, opaque transaction channels, unequal information between the two sides, second-hand transaction after-sales service and other issues, are all obstacles that need to be solved urgently.
Fortunately, GAC Aean's use of AION Care+ true value-preserving services dwarfs some of its competitors' so-called buyback schemes and sets an example for the industry.
This true value, no routine responsibility and put into action, indeed gives an excellent sample of electric vehicle companies.
In terms of products, as a smart flagship SUV, AION V Plus is equipped with the same level of unique NDA intelligent pilot assistance system, super visual distance summoning parking and other functions, and is the only pure electric SUV with a range of more than 700 kilometers in the new energy vehicle market, and also has the advantages of ultra-fast charging performance such as "charging 5 minutes to last more than 100 kilometers", plus AION Care+ priority implementation on it, which is tantamount to adding wings to the tiger.
We have reason to believe that the AION V Plus has great potential to become a hard currency in the era of pure electricity. Friends who are still entangled between oil and electricity, may wish to personally go to the store to experience this starship with no "pain points" and more "desserts".