The car market has entered February, just ushered in the Spring Festival of the Lunar Year of the Tiger, and major car companies have begun to release sales data for the first month of 2022. For new energy vehicle companies, it is crucial to start the new year well, which can not only lay a solid foundation for annual sales, but also add confidence to the start of construction after the holiday.
For the Aeon brand, which exceeded the annual sales target by doubling in 2021, it once again ushered in a "good start" in sales in January this year. According to official data, the AION family sold 16,031 vehicles in January, an increase of 118% year-on-year, which can be described as "a tiger's momentum to welcome spring and soar to the sky".
In January this year, EON not only continued its previous strong growth momentum in terms of sales, but also enabled product upgrades through technological innovation to continue to maintain the upward pace of the brand. First of all, on January 1, the "Star Battleship" 2022 AION S Plus ushered in a new form of intelligence, and a total of 4 models were launched for the new car, with a price range of 153,800-17.98 million yuan. Compared with the old model, the number of models has been streamlined, and the starting mileage has been increased from the previous 410km to 510km. The improvement of product value will further consolidate the market position of "king of 150,000 coupes".
Then on January 5, the upstart of science and technology, Zhixing Qianli Pure Electric Flagship AION LX Plus, was officially launched. As the latest flagship of the AION family, the car is another brand new model of the Aeon brand's comprehensive Plus under the continuous upward phase. The world's first 1008km ultra-long endurance, the first with three second-generation intelligent zoom lidar, AION LX Plus represents the most advanced technology in EV and ICV today, is a veritable revolutionary product, ushering in a new era of intelligent pure electric vehicles.
On February 10th, the "100,000-level Technology First Class" 2022 AION Y will also usher in a new upgrade with the theme of "Fresh Vitality on Sauce Purple", launching a new purple body color and a new interior theme of "Fresh Vitality" to add color to the New Year and make young people more "outstanding". In addition, an official modification of the personalized lantern hub cover will also be launched at the same time, especially when driving at night, it is even more dazzling, which can further meet the personality needs of young consumers.
Some insiders expect that 2022 will be a year of full outbreak of the B-end and C-end markets of new energy vehicles, and the penetration rate of new energy vehicles is expected to further increase. With the blessing of many new cars, Eian will also more vividly interpret the brand gene of "advanced, fun, trendy and high quality" in the process of comprehensively promoting mixed reform, and achieve continuous advancement of sales by bringing users more "technological enjoyment one step ahead".