ChatRoads
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"I'm not unable to refuel, but this car is more in line with my status as a new upstart, and the key is to occupy 300,000 advertising space worth 300,000 a night in the Pearl River!" Late to the Pearl River punch card, you can see my beautiful boy! ”
(Sunming is a Cantonese dialect that means "show off, show, versailles" in Mandarin))
This sentence comes from the mouth of a friend of mine, Zhi Peng, who once said to me that unless the fuel car country does not open, it is never the "harsh words" of buying an electric car, but last month when we drank tea together, I found that he "quiet chicken" bought a GAC AION LX Plus. This moment aroused my curiosity, after several questions, he also said honestly: "You know, I work in the Internet company, if I still drive the previous oil tiger to work, too old school, and recently the second treasure is also about to be born, it is also time to change a larger pure electric SUV, convenient to commute to work, pick up children, so this comes and goes, consider for a long time, I chose TA, and now it is two words - really fragrant!" ”
01
baa? "Wei" on the 1240㎡ giant screen of the Pearl River
In the chat with Zhipeng, the most interesting thing is the origin of the 300,000 advertising spaces mentioned at the beginning. It turned out that he participated in the owner's advertising campaign organized by GAC Aeon, and from April to May, GAC Aeon used the 1240㎡ screen of the South China Tower in Guangzhou to set up a platform for AION LX Plus owners to show their own stories.
Tell the truth, let the owner of the story of the activity, in fact, has long been strange, many car companies have done such things, but mainly in order to let the owner help the car company publicity, help their own models advertise, such as the owner of a new energy brand for brand promotion, from the activity feedback, this more traditional form does not seem to be able to resonate with other users. And GAC Aean's owner story collection activity is not the same as in the past, it can be said that it is the opposite, the focus is not to let the owner talk about the car, talk about the brand, but to provide opportunities and stages, let the owner talk about "himself", help the owner advertise, it is worth affirming that GAC Aean is not simply showing the past, but at any cost, really use the strength to spoil their own fans.
You know, the Pearl River is the "mother river" of Guangzhou people, tourists come to Guangzhou to play, the must-go punch point is certainly indispensable to the Pearl River, and the Pearl River giant screen created by Aian this time is located in the South China Building on Binjiang Middle Road in Guangzhou, occupying the core section of the Pearl River South River, and the core business circle of Guangzhou, Beijing Road Business Circle, across the river. In the Beijing Road business district known as a shopping paradise, whether from the first-line brand settlement, customer flow or the prosperity of the business circle, it is the top stream in Guangzhou, coupled with its huge screen is the largest advertising screen on the south bank of the Pearl River, with an area of up to 1240 square meters, it has always been the hottest advertising space in Guangzhou, and the must for business promotion. Therefore, compared with the cost of advertising in seconds, its influence and dissemination are immeasurable.
Not only that, GAC Aeon will also work hard to create advertising materials for the selected car owners, help the car owners express/show themselves more accurately, tell the story well, and express the user's inner thoughts and expectations. The joy of sharing is doubled, and GAC Aean lets car owners share on the Pearl River giant screen, which is infinitely doubled, which can undoubtedly greatly enhance the happiness of car owners and add value for car owners. This is also a more temperate form used by GAC Aean to interact with fans and make more users resonate.
02
China's upstart 'White Moonlight'
truly! Being able to climb on the giant screen of the landmark buildings in his hometown and show his love for life will undoubtedly make Zhipeng have a strong sense of belonging and pride. However, a closer look reveals that this is just a "small reason" for him to choose the AION LX Plus. The choice of AION LX Plus is actually the most fundamental because of the pragmatic character and consumption concept of Guangdong people, everything is needed; at the same time, Zhipeng is also a member of the Internet factory, the pursuit of wonderful quality of life, the demand for cars is not limited to the brand, but more willing to turn their own cars into a highlight of personal taste, so that life becomes more convenient, but also more fun.
Zhi Peng and I said that at first, I really couldn't stand the recent oil prices, and changed my mind to choose an electric car, but after driving for a while, AION LX Plus, in fact, TA really suited him. Zhipeng bought a 600km 80D flagship version, and the battery life has been able to meet the needs of daily work commuting and life travel. With it, Zhipeng does not need to be distressed, and easily goes to the suburbs with his family and friends on weekends, or goes to Shunde to eat raw fish. Weekdays in the car non-stop, Zhi peng likes to open the nap mode, at this time the air conditioner automatically adjusts to a comfortable temperature, the hidden electronic air outlet automatically adjusts the wind direction is not blown to people, lying in the Nappa leather seat, rising on the leg rest, and then in the 10 speakers Alpine master tuning sound to play a little music or put a movie, simply not too comfortable. Like Zhipeng, Chinese upstarts who have the pursuit of quality of life and have an attitude, choosing a car is a circle. In addition to giving them a high-value and high-quality experience at the "physical level", AION LX Plus also meets their emotional resonance and spiritual resonance with more Chinese upstarts in addition to the "pleasant feeling" outside the product. This time to show their story through the giant screen of the Pearl River is a good proof.
3
A true "high value" national tide
In fact, since its inception, GAC Aean has positioned itself as an "advanced, fun, trendy, high-quality" technology brand image, and is committed to creating more technological, intelligent and trendy products for consumers. As the new flagship of GAC Aeon, AION LX Plus is undoubtedly the best answer to how to achieve core values. On the basis of AION LX, it has fully evolved, becoming the first model with a pure electric endurance of more than 1000KM that has been "certified" by the Ministry of Industry and Information Technology, leading pure electric vehicles into the "monthly charging era". Let your own family see the corners of their mouths rise, let outsiders see the powerful national tide models that they want to know!
Today, the "young" GAC Aeon is also becoming more and more adept at meeting the expectations of young users. The AION LX Plus accelerates in just 3.9 seconds from 100 km/h, making it as fast as a supercar. At the same time, in today's "intelligent" has become the new label of the car, in terms of innovation and fun, AION LX Plus adopts the industry-leading 7nm8-core Qualcomm 8155 cockpit chip and has the third-generation Qualcomm Snapdragon flagship digital cockpit.
Based on the positive response to user needs, GAC Aeon has undoubtedly stood out from many independent brands and become the backbone of new energy enterprises, in 2021 GAC Eian brand annual sales of 1236.6 million units, an increase of 119% year-on-year, not only successfully completed the 100,000 sales target set at the beginning of the year, but also handed over more than 120,000 good results, doubled compared with 2020 sales, the sales target completion rate reached 120.16%, as of now there are 200,000 user base disks, which are brands, products, Technology, users, etc. jointly produce results. Users have confidence, the brand has power. GAC Ae-An has never reneged on its promise to consumers, 200,000 shares of pride, belongs to GAC AE, but also belongs to every 1/200,000 AION user, which is a two-way rush between GAC AION and AION users, and jointly created the "AION TIME". Looking to the future, GAC Aean is bound to bring us more surprises.
Life goes on
"Tossing" more than that
Walk with you all the way
Evolve from a "mobility tool" to your "best partner"
Behind this process of change
Presumably hiding many of your stories and memories with AION LX Plus
Pay attention to the official WeChat of GAC Aeon or go to the GAC EIAN APP to sign up to participate.
END
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