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With the "double integral" in the Chinese market in full swing, the European continent resolutely implements the "Euro 7" emissions, and North America continues to explore Tesla competitors... The electrification strategy of the global chess game is huge and unstoppable, in order to complete the energy conversion as soon as possible, and transform the car from a rumbling polluting machine into a clean and green vehicle. As one of the world's top two car companies, Toyota has always been known for being conservative in the outside world, especially in the development of electric vehicles, Toyota's action is still relatively cautious.
But in fact, around the transformation of electrification, Toyota's offensive route is not conservative, but must ensure that specific actions are aimed at energy conservation, emission reduction and sustainable development, and implement things that are beneficial to the global environment and the "community of human destiny".
On December 14, Toyota Motor Corporation held a strategy conference on battery electric vehicles. Toyota CEO Akio Toyoda announced at the meeting that Toyota will launch 30 pure electric vehicles by 2030 and will invest 4 trillion yen (about 222.7 billion yuan) to develop electric vehicles by 2030.
What is even more surprising is that President Akio Toyoda also officially announced that by 2035, all new cars of the Lexus brand in Europe, the United States and China will become pure electric vehicles. Lexus' electrification sales target is to sell 1 million pure electric vehicles by 2035, which may mean that Lexus will become a pure electric brand.
In addition, Toyota plans to increase its Toyota brand's global annual sales target for all-electric vehicles to 3.5 million by 2030. Toyota's previous plan was to launch 15 pure electric models in 2025, so Toyota's latest electric vehicle plan greatly exceeded the expectations of the outside world.
Akio Toyoda said at the press conference: "I want to talk about Toyota's strategy to achieve carbon neutrality, as well as the strategy of battery electric vehicles, which is a promising choice. ”
In addition to the announcement of future planning, Toyota also revealed at the press conference 16 Toyota and Lexus BEV models ready to be launched, covering cars, SUVs, pickup trucks, sports cars and other categories, basically covering the passenger car market. Among them, the Toyota brand will form two major product routes on the road of electrification in the future, the bZ series and the Lifestyle series, and the latter will adopt a more personalized setting. It is particularly worth mentioning that at this meeting, Zhang Nan highlighted the first new car in his "bZ" model sequence - Toyota bZ4X.
The bZ4X is Toyota's first all-electric model based on the exclusive e-TNGA platform, and the new development also means that it is not directly related to any previous Toyota product. To a large extent, it can be regarded as Toyota's pioneering work on the road of pure electricity. Because this is the first time that Toyota has built a BEV based on the e-TNGA, which is a pure electric exclusive platform, just like the ID. series and MEB are the same to volkswagen.
In addition to the pure electric vehicle plan, Toyota will also vigorously produce hydrogen fuel cell vehicles and said it is developing hydrogen fuel internal combustion engines, although the company did not disclose a timetable for commercializing the technology.
epilogue
Toyota's official announcement of the electric strategy and the unveiling of 15 new electric vehicles in one go are enough to demonstrate the Japanese automaker's attitude and determination to electrification transformation. In particular, the electrification process of Lexus has stepped on the accelerated "electric gate". Can President Akio Toyoda's "ambition" be successfully realized? Can the Lexus brand be smoothly transformed into a pure electric brand? Nowadays, the development of automobiles has entered the second stage, but which brand can enter the historical stage at this stage? Maybe only time can give us the answer...
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