On December 14, 2021, Toyota Group, the world's largest automobile manufacturer, held a press conference on new energy vehicles in Japan. Toyota's head, Akio Toyoda, announced that he will invest $35 billion in the future to develop new energy vehicles.
Toyoda Akio dropped a bombshell, threw out a total of 16 pure electric models, boldly promised to fully promote electric vehicles by 2030, and its luxury electric vehicles will achieve 100% pure electrification in North America, Europe, China and other places.
Toyota Group has been in the electrification process before, showing a very cautious attitude, continue to wait and see for a long time, this time thick and thin, Toyota Group as a long-term occupation of the world's automobile manufacturing hegemony, once invaded the pure electricity market, its competitiveness is self-evident, may not be able to come first.
Back in the Chinese market, 2022 will be the year when major brands enter the market. Volkswagen Group began to invest in the ID series in 2021, limited by the marketing strategy and the situation of the volkswagen brand audience, and the later stage was weak. In 22 years, volkswagen brands will first break the sales strategy of traditional brands, and open a national direct sales strategy to invest in more than 400+ ID Stores.
Honda brand, also quietly no longer shouting "electric vehicles are not the trend, hydrogen energy is the future" argument, but quietly released e: NP1 (Broad) / e: NS1 (East Ben), but also to be listed in 2022 to disrupt.
The Toyota Group, on the other hand, is expected to launch two pure electric models in 2022
The first Toyota bZ4X
Toyota's first pure electric new car is obviously to break the wrist with major manufacturers in the high-end market.
According to the current information of the auto show and overseas sales, its wheelbase is set to 2850mm size, and the space inside the car should be relatively abundant.
The car is priced at about 40,000-50,000 pounds overseas, and through the speculation of previous years' models, the price of the domestic version is mostly lower than the price converted from the overseas version, so it is estimated that its minimum configuration version should be able to drop to less than 300,000.
From the perspective of design language, its design is more in line with modern aesthetics, angular, thanks to the pure electric vehicle does not need an intake grille, its front face looks sharp and full of personality.
The central control part does not completely ban the buttons and control keys, but retains a lot of knobs and physical buttons, compared with the traditional car company, it should consider factors such as brand and audience.
As for the most concerned powertrain situation of electric vehicles, the car adopts a dual-motor four-wheel drive system, with a maximum power of 200 horsepower and the fastest acceleration time of 0-100km/h is 7.7s. In terms of endurance, it adopts a 90kWh battery jointly developed with CATL, with a range of about 500km. The most high-profile solar charging panel can be used as an optional item, and it is expected that combined with charging can reach a cruising range of up to 1800km, which also corresponds to the "real new energy" proposed by President Akio Toyoda.
The second Toyota bZ SDN
Toyota's December press conference, 22 years will cooperate with BYD, launch an electric vehicle, the current name and concept map of the car have been leaked, is expected to be named bZ SDN, will use BYD's blade battery technology to support. The price will be lower than the bZ4X, which is also in line with Toyota's traditional strategy of dual-line development of SUVs and sedans.
Judging from the press conference, the size of the car should be similar to that of camry/Asian dragon, and it is expected to be unveiled at the auto show in the first half of the year, with the already successful BYD blade battery as the endorsement, and this model can be expected in the future.
Write at the end:
To sum up, for 2022, the development of pure electric models is unstoppable, and the Toyota Group's electrification strategy will continue to be implemented. As one of the most recognized car brands in China, I hope that in 2022, the two models that Toyota can bring will enrich the choice of pure electric vehicles for everyone, and also spur new forces and domestic new energy vehicle companies to enhance the sense of urgency, increase innovation, do not be complacent, and eventually lose competitiveness.