The development and growth rate of independent car brands in recent years has been obvious, and the camp of first-line car companies has continued to grow. But there are also some hidden dangers, the road to brand high-end is not smooth, the Great Wall's WEY, Chery's Star Road are in a dilemma, even if the performance of relatively good Lynk & Co, its full range of models sales are also mixed.
Lynk & Co 01
November sales: 4,700 units
As the opening work of Lynk & Co, Lynk & Co 01 has played a key role in the development of the domestic market for the Lynk & Co brand. Lynk & Co 01 pioneered Lynk & Co's signature family design, with chic split headlights, layered grilles, cool rim shapes and other design elements that are still the most significant appearance features of Lynk & Co. to this day. In terms of the overall styling of the Lynk & Co 01, it is still a compact SUV that pays attention to practicality, with a powertrain of 2.0T+8AT, which is less than 200,000 yuan, which is still cost-effective compared to the joint venture models of the same level. November sales of 4,700 vehicles is barely passed, but from the average monthly sales of less than 4,000 vehicles in half a year, there is still a lot of room for improvement.
Lynk & Co 02
November sales: 1989 units
Although it is a compact SUV with Lynk & Co 01, the Lynk & Co 02 is smaller than the Lynk & Co 01 in terms of body length, height and wheelbase, which greatly affects the internal space performance of the Lynk & Co 02 and reduces the practicality. Sacrificing space to create a low-lying, dynamic appearance seems to be a matter of more than worth the loss. In terms of power, the 1.5T+7DCT version was added, making the price drop to about 130,000, but it was still difficult to prevent the sluggish sales, which may be one of the reasons for the launch of the Lynk & Co 02 Hatchback.
Lynk & Co 03
November sales: 8,504 units
Prior to the launch of the Lynk & Co 02 Hatchback, the Lynk & Co 03 was the only sedan model under the Lynk & Co Company, and currently the only sedan and the best-selling model. The price span of the Lynk & Co 03 series is relatively large, and the powertrain version configuration is also relatively large, which can meet the needs of different consumers. Among them, the 03+ series is one of the favorite models of many performance car players, and is often compared with models such as the Honda Civic.
Lynk & Co 05
November sales: 1,569 units
Compact SUV is the most competitive segment in the SUV market, Lynk & Co also made great efforts in this regard, Lynk & Co 05 is the third compact SUV launched by Lynk & Co, but unlike Lynk & Co 01 and Lynk & Co 02, it uses cross-border SUV shapes, and the product is positioned above the first two. It is comparable in size to the Lynk & Co 01, and is also regarded as a coupe version of the Lynk & Co 01. In September this year, Lynk & Co launched the second "+" series of models - Lynk & Co 05+, highlighting the attributes of its own performance SUVs, to a certain extent, driving sales, but after all, the price has exceeded 250,000, and the performance of 1569 vehicles in the whole series is decent.
Lynk & Co 06
November sales: 4,878 units
The Lynk & Co 06 is a small SUV and the most entry-level model in the current Lynk & Co series. The small and stylish appearance, in line with the aesthetics of the young population, high cost performance, excellent comfort realization and low fuel consumption, these characteristics meet the user's psychological expectations, provided that you can accept that it is a 3-cylinder car. In the case of comparing most independent brands without price advantages, it is already relatively rare to achieve sales results of about 5,000 vehicles, and the current problem is that sales are not stable.
Lynk & Co 09
November sales: 1,215 units
As a new car that just launched in October, the Lynk & Co 09 achieved sales of 1215 units in November, which at first glance does not seem to be outstanding, and it is far from the previous pre-sale orders. However, if combined with 25.69-32.09 million yuan, it is already remarkable, and the only independent fuel vehicle models with a price of more than 300,000 yuan in the same level are Beijing BJ80 and Hongqi HS7, the former monthly sales are only more than 100 vehicles, and the monthly sales of Hongqi HS7 are only about 1,000 vehicles. And Volvo XC90 also originated from the SPA architecture, is the biggest selling point of Lynk & Co 09, the future is still worth looking forward to.
Earlier I mentioned that the sales performance of Lynk & Co is mixed, the good news is that Lynk & Co 03 is gradually entering a better state, and the sales performance of Lynk & Co 01 and Lynk & Co 06 is relatively stable; the worry is that more than half of the models have not established an advantage in the market, and the sales volume is unstable, and there is a possibility of losing the initiative at any time. In addition, Lynk & Co's initial focus was on the field of SUVs, which can be seen from the existing product structure, but the performance was not as good as the Lynk & Co 03 series of the sedan, which was a bit unintentional. As a new brand that has only been established for five years, we may not be too harsh, but Lynk & Co really needs a heavyweight SUV to balance the brand landscape, is it Lynk & Co 09 or the next new car? Let's look forward to it. (Text/UVIS Auto Ride)
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