In fact, in the price of 300,000, many people are willing to choose some more entry-level luxury brand models, but at the time of the rise of Chinese brands, there are still many consumers willing to try domestic brand models with a unit price of 300,000+. So, at a price of 300,000, is it the Toyota Highlander, or the Volvo XC60, or the controversial ideal ONE?
Toyota Highlander
Guidance price: 268,800-348,800 yuan
"Price increase" has always been deeply hated by many consumers, and in the past, the Highlander in the Toyota family was the hardest hit area of price increase. Although there is no price increase in the new Highlander now, its price is much more expensive than the old model, and it can be said that there is no difference between it and the price increase.
In fact, from the design level, this generation of Toyota Highlander has made a lot of progress, whether it is the more brilliant grille design of the front of the car or a sharper and more aggressive headlights, which highlights the young and dynamic sense of Highlander. The same goes for the side and tail design, and the angular body lines tell that this is not a greasy and moderate model.
The same goes for the design of the interior part. Whether it is an LCD instrument or a suspension center control (the operating speed is still significantly behind the contemporaries), it shows that Toyota is willing to chase the courage of the times. Of course, from the perspective of seat ergonomics and space, Toyota Highlander is still almost impeccable. But the slightly mediocre and featureless interior design ideas still do not arouse the interest of young consumers.
As for the power part, the Highlander currently on sale uses a THS hybrid system that Toyota is proud of, a combination of 2.5-liter naturally aspirated engine and electric motor, which can burst out a maximum power of 249 horsepower. From a parameter point of view, it is definitely not weak. Low fuel consumption in urban conditions is also extremely friendly for daily driving.
Volvo XC60
Guidance price: 373,900-474,900 yuan
To say that the most tonal brand in the second-tier luxury car companies must be Volvo. It is true that Volvo does not have the voice of the BBA, but in the folk forum, Volvo has always been an excellent object of word of mouth.
From the styling point of view, whether it is the front of the car straight waterfall grille, or the fierce Thor's hammer headlights. The tough lines on the sides show its Nordic style vividly, and this has become one of volvo's symbols.
In the interior part, Volvo did not choose to "go along with other brands". The high-resolution LCD instrument is matched with the longitudinal central control screen, and the feeling of use is not inferior to the traditional BBA brand model. The interior design also presents enough detail. Exquisite workmanship, delicate stitching, and a hard seat ride. It also largely satisfies riders who need frequent medium- and long-distance travel.
In the power part, the Volvo XC60 uses a 2.0T+8AT power combination, whether it is the maximum power of 250 horsepower, or the blessing of the 48-volt light mix system to a large extent to meet the needs of urban travel. Perhaps from the perspective of power parameters, it cannot be compared with some new energy products, but in terms of the delicacy of power output, the performance of Volvo XC60 is beyond doubt.
Ideal ONE
Guidance price: 338,000 yuan
Ideal Has always been a controversial brand among Chinese brands, but in November, Ideal also delivered results that were convincing enough to convince competitors. The retail volume of 13,438 units is the best proof, and this is the first time that a Chinese brand has sold more than 10,000 models in a single month in the 300,000 class.
In fact, from the perspective of shape design, the ideal ONE does not use how exaggerated and bold the design concept is. Whether it is the front-side horizontal light strip or the large size of the grille are somewhat "back to basics", and the simple and smooth lines on the side also have the taste of "avenue to simplicity", which also proves that the ideal is mature enough in design.
The same is true of the interior design, whether it is a simple "3+1" screen design or a three-frame steering wheel that exudes a minimalist flavor. Indeed, there are fewer buttons, but the functions can be a little more, and the most commendable must be a voice interaction system suitable for all ages. Whether it is the elderly at home or young children, they can communicate with this voice interaction system, and the 2+2+2 seat design layout also meets the needs of business reception to a certain extent. The seat adjustable function in the third row has also become the unique secret of the ideal ONE "big kill".
Of course, in terms of core architecture, the performance of the ideal ONE is not bad at all. The use of range extender hybrid system, in the city basic electricity, in the long-distance travel is the way to supplement the electricity with oil, for those who have range anxiety, this system is actually the best, 188 km of pure electric endurance in the city is also completely enough. Maybe the 1.2T range extender engine is a bit smaller, but for most consumers, the system is enough, and the 333 horsepower maximum power and 455 Nm peak torque can also start at traffic lights without slowing down any mainstream opponent.
Conclusion:
Highlander has a very exaggerated market share, although it is not aggressive in terms of driving quality and acceleration feeling, but the exaggerated retention rate has become a major reason for Highlander to maintain a good reputation. On the Volvo XC60, you can appreciate more of the style of luxury brands originating from Europe, and the tough driving performance can also meet many discerning users, while on the ideal ONE, it is more like a breakthrough. Ideal ONE breaks through the understanding of ordinary consumers for a car, the original Chinese brand model, can also be so good to open, can also be so quiet, the space can be so large, so spend more than 300,000 to choose the ideal ONE is actually a good choice.