Looking at the domestic car market in recent years, "consumption upgrade" can be regarded as one of the most frequently mentioned words, whether it is the car, SUV and MPV market, or domestic, joint venture and luxury camps, this market demand affects the development focus of car companies. However, although the "demand" of Chinese people for product strength is increasing, the economic background determines that it is difficult to dynamically match their car purchase budgets, and the resulting contradictions limit the development of the automobile market.
In the face of this situation, joint venture brands can still rely on the consumption of "brand premium capabilities" to meet consumer demand, but for independent brands, they can only come up with more sincere products. What is a "more sincere product"? Obviously, the configuration of the stacking can only meet the temporary consumer pleasure, bringing a more grade sense of products, is the key to the model has always been best-selling.
On December 12, GAC Trumpchi's new second-generation GS8 was listed live in the estuary of Nansha New District, Guangzhou, which opened a new chapter in the development of GAC Trumpchi in addition to announcing configuration details, price information and preferential policies. Can the new second-generation GS8 be a blockbuster model? What is its profound significance for GAC Trumpchi? After reading the following, it is easy to understand.
Regarding the appearance of the new car, I believe that everyone is already very familiar with it, since the beginning of the first exposure of spy photos in May this year, the new second-generation GS8 has gained a large number of "face powder", and the heat remains high. It is worth mentioning that the new second-generation GS8 provides two sets of observation and observation language, the official named it "Spread Wings" and "Dragon Scale Wings", the former is a fuel version, using a grid layout similar to the "V-shaped", with a strong sense of science and technology; the latter is a hybrid version, using a black grille, hidden door handles, while optimizing aerodynamics, the sense of sport and fashion has also been strengthened.
In addition, the new car also provides a combination of headlights, bringing a stronger sense of design, but also enhance the sense of ceremony when turning on the headlights at night; the unique ink seal green and floating oxygen blue colors are also very rare in today's car market, providing more body color matching options at the same time, but also better meet the individual needs of young people. On this basis, with the length of 4980mm and the width of 1950mm, the visual effect of the vehicle is further enlarged, creating a condescending aura.
Of course, in addition to the appearance, the configuration strength of the whole vehicle will greatly affect the feeling of using the car. In terms of the entry-level model with a guidance price of 186,800 yuan, the new second-generation GS8 is equipped with 6 airbags, active safety/active braking and other driver assistance systems, 360-degree panoramic images, full-speed adaptive cruise, main co-pilot electric seats, 12.3-inch LCD instruments, 14.6-inch central control screens, as well as rear exhaust air outlets, negative ion generators and other rich configurations. It is not an exaggeration to describe it as "entry is high match".
In the middle and high-end models, such as the front multi-layer sound insulation glass, 10-speaker ALPINE Alpine audio, rear seats power reclining and other configurations that are often seen in luxury brands are also equipped. Whether it is referring to the price of 239,800 yuan for the top of the fuel version or 246,800 yuan for the hybrid version, this configuration performance is full of sincerity; even compared with the joint venture compact SUV, the new second-generation GS8 positioning the mid-size SUV also shows very obvious advantages.
As for the power, the new second-generation GS8 fuel version is equipped with a power combination of 2.0T + Aisin 8AT, the maximum horsepower of 252Ps power output, with the well-known stability and smoothness of the Aisin 8AT gearbox, can be called the same level of "golden power"; and the hybrid version is equipped with 2.0TM + the new fourth generation of enhanced version of the THS II. Toyota hybrid system, while having a stronger power response, it can also make the 100-kilometer fuel consumption of the "big guy" weighing more than 2 tons as low as 6L.
Who is the opponent of the new second-generation GS8? Presumably, many people will think of Highlander, but for those users who want to buy Highlander even if the price increase, it will not be shaken by the configuration, and Highlander can breathe a sigh of relief. However, from the perspective of car purchase budget, the new second-generation GS8 is likely to attract those users with a car purchase budget of 180,000-250,000 yuan and are ready to choose a joint venture compact SUV.
Conclusion: From this point of view, the birth of the new second-generation GS8 really points to the core hinterland of the joint venture SUV, grabbing its share of the compact SUV market, not only has a broad sales prospect, but also truly achieves the brand upward. Just as the new second-generation GS8 will be listed in Nansha New Area, which has the attributes of technology, openness and innovation, the new second-generation GS8 carries the ardent hope of GAC Trumpchi and will surely sail further afield.