A few days ago, Nandu reporter learned from the China Automobile Circulation Association that near the end of the year, the price of second-hand cars began to decline as a whole, which contrasted with the previous short-term price increase of quasi-new cars, and it is expected that the second-hand car market will change into a "price reduction" situation at the end of the year.
From the specific data, it can be seen that compared with cars, SUVs need to be sold as soon as possible due to the high price of bicycles, so the decline is more obvious, and in the next period of time, used car dealers will also try to reduce inventory. Among the joint venture brands, Toyota, which has maintained a long-term stable residual value of used cars, has shown a rare downward trend.
In the case of a shortage of vehicles due to the "lack of cores", some second-hand car dealers have also launched a repurchase method that is "higher than the new car price".
Toyota's retention rate has seen a rare decline
Recently, the China Automobile Dealers Association and Jingzhen Valuation jointly released the latest research report on the retention rate of automobiles. The report shows that the overall price of used cars began to decline near the end of the year, which contrasted with the short-term price increase of quasi-new cars before, and it is expected that the used car market will generally change into a "price reduction" trend at the end of the year.
From the specific data, it can be seen that compared with cars, SUVs need to be sold as soon as possible due to the high price of bicycles, so the decline is more obvious, and in the next period of time, used car dealers will also try to reduce inventory.
Among the various brand camps, luxury brands have the least price fluctuations, which indicates that demand is still strong. In terms of retention rate, Porsche continues to be in the first place, and for three consecutive years the retention rate is as high as 98.1%. Lexus fell slightly, but still ranked second, mercedes-Benz, BMW, Audi retention rate slightly reduced, still ranked in the top five.
As for luxury brands in the second camp of sales, Cadillac, Infiniti and Acura have all improved their retention rates. Cadillac, in particular, saw the biggest gain, at 59.8 percent. According to experts from the China Automobile Dealers Association, this is not from short-term stimulus, but due to the long-term impact of the brand's product replacement.
However, the joint venture brand has seen an unexpected situation. From the national data, Toyota, which has a stable long-term retention rate and ranks first in the list, has a rare decline in the retention rate, but the decline is only 0.4%.
This is mainly caused by two "external factors". First, Honda, which is also a mainstream Japanese brand, has launched a new model with a larger A+ class size to further segment the market; second, after honda's new generation Civic is listed, its attention exceeds that of Toyota products of the same level. Even so, the retention rate of the Honda brand can not surpass toyota for the time being, but the retention rate has increased slightly recently, reaching 80%.
However, there will also be differentiation in the residual value of branded used cars between regions. Like South China, the phenomenon of Toyota's residual value decline is not obvious. Nandu reporter learned from the local used car market with a large trading volume that the depreciation rate of used cars in Camry in 3-4 years was 70.7% and 80.8%, the depreciation rate of used cars in corolla in the same year was 68.8% and 73.3%, respectively, and as for the more preserved models such as Highlander and Prado, the depreciation rate of 3-4 years reached 80.5%, 83.8%, 92.3% and 108.4% respectively. Among other brands, the retention rates of Mitsubishi, Mazda, Nissan and Hyundai have all shown a slight decline, while the retention rates of Volkswagen, Isuzu and Kia have shown an upward trend.
The main used car market in South China
In terms of independent brands, due to the decrease in the price of used cars in the overall trading market, the overall retention rate has decreased slightly, and only Baojun, Changan, Haval, MG, Weilai, Roewe and so on have seen a slight increase.
It is worth noting that the retention rate of MG (60.96%) has surpassed Geely Automobile (60.85%) for the first time this year, to some extent, it also proves that the strategic direction of MG brand's main sports and young products has been effective. "Niche rather than herd" has also become a way for some car companies to brand strategy, positioning their own products to meet the just needs of some consumer groups, and making them loyal fans of the brand.
In the field of new energy vehicles, with the gradual opening of the boundaries between technologies such as light hybrid and extended range in the new car market, various products can effectively achieve the goal of "reducing energy consumption", and the current retention rate of pure electric vehicles and plug-in hybrid models is basically close to the performance.
Some car dealers have launched a "buyback above the new car price" program
As we all know, the lack of cores in the whole industry in the third quarter of this year has intensified. In particular, some luxury brands, their dealers in the case of a serious shortage of supplies, but also launched the original price of the recycling of used cars measures.
It is understood that some large second-hand car dealers in the industry have launched a "higher than the new car fare recovery" program for designated models. Like Foshan Haiba Road, there are large second-hand car dealers that have launched a "new car opening fare + 2000 yuan" repurchase method for the C200, C260L, E300L partial configuration models, GLC260, and GLC300L partial configuration models that are listed on Mercedes-Benz from January 2020 to June 30, 2021. This high-priced recycling method has indeed helped to increase the number of vehicles.
An insider of Qianli Famous Car Hui revealed that because some popular models of luxury brands are still out of stock, the 4S stores of Mercedes-Benz and BMW even purchase from them. In particular, Mercedes-Benz E-Class, GLC, GLE and BMW 3 Series, 5 Series, have recently been more sought-after.
He Qiming, chairman of the Guangdong Second-hand Car Dealers Association, told Nandu reporters that when the lack of cores in the fourth quarter was unprecedentedly tense, the marketing methods of "designated brands and models, higher than the new car fare recovery" launched by large used car dealers in the industry did achieve certain results for enterprises. However, near the end of the year, the overall market is not sluggish, and the purchasing power of used cars has shown a downward trend, resulting in a decline in the overall price in the past month.
According to the heads of some car dealers in Guangjun Used Car City, the recent transaction volume is relatively weak, the popularity is not strong, and after entering December, it still maintains zero transactions. Nandu reporter learned from the Baolijie used motor vehicle trading market that the recent transactions in the market tend to be flat, flat compared with the same period in previous years.
WeChat public number: used car wisdom Pan Pan (id: carman228)
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