Recently, the Association announced the top ten high-end cars in November this year, positioned in the medium and large car market BMW 5 Series, with monthly sales of 14,000 units to win the first place, Mercedes-Benz E-Class ranked second with monthly sales of 13,000 units, and the Third Place Audi A6L, which is also a member of the medium and large car market. The BMW 3 Series and Mercedes-Benz C-Class, which are positioned in the mid-size car market and have a lower entry threshold, rank fourth and fifth with monthly sales of about 10,000 vehicles. It can be seen that the corresponding group of the medium and large luxury car market is not less than the group corresponding to the medium-sized luxury car market, and people who are willing to start high-end cars do not care much about the price.
However, not all medium and large cars can be the same as the 5 Series, E-class, can easily obtain more than 10,000 monthly sales, such as the Jaguar XFL we want to talk about today, it is the same positioning as the 5 Series, E-class, not only is not as high as the 3 Series sales, but also has not ranked among the top ten high-end car sales. From the price point of view, Jaguar XFL pricing for 39.98-49.98 million yuan, after the terminal discount, the actual starting price is only 310,000 yuan, compared to the starting price of more than 400,000 yuan of 5 series, E grade, Jaguar XFL also has a higher price advantage, in addition, positioned in the mid-size car market 3 series, its starting price is also close to 300,000 yuan, therefore, Jaguar XFL in the luxury car market price advantage is obvious.
In terms of space size, Jaguar XFL has a 5102/1880/1456 mm circumference, as well as a wheelbase of 3100 mm, compared with a 5106/1868/1500 mm three-dimensional circumference, and a 5 series with a 3105 mm wheelbase; a 5078/1860/1480 (1490) mm (1490) mm three-circumference, as well as a 3079 mm wheelbase E-class, through comparison, it can be found that Jaguar XFL's three-dimensional and wheelbase belongs to the middle and upper reaches of the ranks in the medium and large car market, so Compared with the 3 Series positioned in the mid-size car market, jaguar XFL has both a more atmospheric appearance and a more generous space.
In addition to size and space, Jaguar XFL's selling points are not many. Like power, the Jaguar XFL offers a 2.0T engine that matches the ZF 8AT transmission, bringing a maximum power of 200 hp, 250 hp and 300 hp, of which the entry-level power zero hundred speed is 8.3 seconds and the 100 km/h combined fuel consumption is 6.9 seconds. For a medium and large sedan, with multi-style performance, is one of the ways to achieve high sales, like the 5 Series, E-class is also equipped with 2.0T engine, it also has a variety of performance, however, the 5 Series and E-class entry-level power are less than 200 horsepower, therefore, Jaguar XFL performance in the medium and large car market, can also be among the forefront, naturally stronger than the 3 Series.
Jaguar XFL also uses an all-aluminum body, because the density of aluminum is relatively low, so that the body mass will be lighter than the body mass of other materials, which in turn can also improve the speed of breaking hundreds and reduce fuel consumption. In addition, the corrosion resistance of aluminum is not bad, even if it is scratched or parked for a long time, the probability of rust and corrosion is not large. In contrast, the first-line luxury medium and large cars of the same level, after localization, the 5 series, E class, and A6L cannot do all-aluminum bodies.
Although Jaguar XFL is a veteran in the luxury car market, its quality has not been very good, according to the statistics of the car quality network, the car received 49 complaints in 2018, and most of the complaints revolved around the engine, gearbox, body accessories and electrical appliances. You should know that in the whole year of 2018, Jaguar XFL has only achieved sales of more than 10,000 vehicles, and the proportion of its failure rate is indeed quite high. In addition, because jaguar XFL often drops prices so much that the car's retention rate is not high, after all, not many people are willing to buy a luxury car with a poor retention rate?
Summary: Jaguar XFL, positioned in the medium and large car market, although it has a high advantage in terms of price, size, performance, etc., it still cannot sell the 3 Series positioned in the medium-sized car market, mainly because of its brand power, quality, retention rate and other aspects. If you have a car purchase budget of 300,000 yuan, will you choose the 3 Series with a first-line luxury brand, or choose Jaguar XFL?