In recent years, the domestic pickup truck market has become popular for high-end passengers, and major car companies have poured into this market one after another, and excellent new products have emerged in an endless stream. However, high-end pickup trucks are not the whole of the market, in the past three months, the King Kong cannon, Changan Kaicheng F70 flat bottom cargo box and Futian new conqueror will be listed one after another.
In 2022, the tool commercial market has quietly opened a new round of the game, and in the next period of time, the level will continue to innovate, and it is foreseeable that the market will blow huge waves in the future. The forerunners will often bring inspiration to the latecomers, and then Xiaobian will combine the market product configuration to analyze what hard-core "configuration" is needed for the new pickup truck to stand firm in the market in the future.
Commercial "rejuvenation"
After 95 and 00 is the new force in the current automobile market, in the face of these young consumers, it is difficult to make ripples in car manufacturing according to the inherent tool car model, and the rejuvenation of automotive products is inevitable. In the early stage of product production, it is necessary to plan the target consumer group in advance, and trying to kill all ages is basically equivalent to hitting the street.
King Kong Cannon is a new pickup truck model newly built by Great Wall Cannon that is positioned in fashion and commercial use, tailored for entrepreneurial youth and small and medium-sized private business owners. In terms of appearance, the King Kong cannon boldly adopts the hard school shape with rounded corners that young people like, the front face part of the grille size is larger, the outer border uses a large area of chrome decoration, and the width of the headlights on both sides is also aligned with the middle net, so that the entire front face looks very coordinated. In the interior, the Diamond Cannon adheres to the concept of "minimalist aesthetics", perfectly integrates multiple elements such as modernity, technology and fashion, and the configuration performance is also very rich.
Young people's preferences are often more pure, a good "face" in the market will often be more effective, but also remember not to have fun alone, must produce products that conform to the current mainstream aesthetics.
ZF 8AT
Two years ago, my colleagues and I joked that "now whoever has a pickup truck high-end product without zf has no face to brag." With the passage of time, ZF 8AT is already a must-have state for every family, and it is likely to be decentralized to the commercial market in the future.
At the end of last month, Foton Pickup's new conqueror slammed the diesel 8AT model officially on the market, using a power combination of 2.0T diesel engine + ZF 8AT transmission, priced from 99,880 to 131,800 yuan, and is the first 100,000 yuan diesel automatic pickup truck equipped with an 8AT gearbox in China.
The emergence of the new conqueror has successfully brought the 8AT product to the 100,000 yuan arena, and Foton Pickup has a keen insight into the urgent desire to upgrade the product demand of the commercial pickup group. Therefore, the launch of the new conqueror on the market has a strong pertinence, in order to meet the mainland pickup truck as the production power of the just need users to pursue "strong power, low cost" demand.
The pickup truck market has always had a blind obedience trend, and I also want what other companies have. When you understand this law, you must know what "100,000 yuan class + Cummins 2.0T diesel engine + ZF 8AT + flat bottom cargo box" means!
Details are in control
"People can lie, but the details don't." With the advancement of commercial categories, the previous inherent "rough guys" will also be abandoned by commercial category pickups, and more exquisite details will be revealed.
The publicity point of many new cars is to change the color of the model or add some simple kits to attract the attention of young consumers, but in fact, the effect of these practices is not obvious. King Kong Cannon has made a relatively large breakthrough in the innovation of commercial categories, a variety of fresh elements are anti-complex, and it is not stingy to make many upgrades in the configuration, which has fundamentally changed commercial pickups, so that fashion and refinement can also become synonymous with commercial pickups.
The diamond cannon is equipped with cargo box lighting, which does not require an external power supply and has sufficient light, which is very rare in domestic commercial products.
The WeChat small icon on the multi-function steering wheel is very detailed, and it can be seen that the King Kong cannon has done the extreme of rejuvenation.
King Kong cannon positioning fashion commercial, its concept is to advocate commercial pickup trucks to parallel with the times, in line with the current people's aesthetics, to meet the actual needs of users, to fit the living habits of the people, to bring convenience to the workers' cars, this is the details, but also a fashion.
With the advancement of the domestic pickup truck market, pickup trucks have completed the transformation from tool cars to family cars, no longer a weapon for returning to the capital, but more people as one of the choices for living at home and family travel, so the configuration and the needs of the people are also changing, and enterprises may conform to the development of the times. If you can meet the subconscious needs of consumers, then sales will be easy.