laitimes

Single-handedly breaking through the world, the three secrets of the ideal ONE success: time, location, people

The Internet and the automobile, a few years ago, were still two unrelated terms, and with the development of the times, the two terms merged and collided with a fierce spark. If the entry of the Internet is to inject a dose of tonic into the automotive industry, then new energy is the catalyst, making the automotive industry burst out of new strength. Looking at the data of the Association in November, there is a dark horse player in the field of high-end SUVs, which defeated the Mercedes-Benz GLC, sold 13485 vehicles in a single month, an increase of 190.% year-on-year, and won the list, it is only in March 2019 from the ideal intelligent manufacturing to change the name ideal, the ideal first and currently the only model - the ideal ONE.

Single-handedly breaking through the world, the three secrets of the ideal ONE success: time, location, people

Time of day: tax exemption policy for new energy vehicles

In order to support the development of the new energy vehicle industry and promote automobile consumption, the exemption of vehicle purchase tax for new energy vehicles brings good news to new energy models, including pure electric vehicles, plug-in hybrid (including range extender) vehicles, and fuel cell vehicles. The announcement clearly states that the extender that meets the requirements is also within the scope of exemption, which further enhances consumers' desire to buy the ideal ONE.

Single-handedly breaking through the world, the three secrets of the ideal ONE success: time, location, people

At present, the ideal ONE is priced at 338,000 yuan and belongs to medium and large SUVs. Competition in the same price range as the ideal ONE is also fierce. It includes overseas brands Such as Ford Explorer, Volkswagen Tuon, Buick Anko Banner, Hyundai Paristi, as well as domestic brands such as Haval H9, Lynk & Co 09, SAIC Maxus MAXUS D90, Beijing BJ90, etc.

However, without exception, these cars are not new energy models and do not enjoy the new energy tax exemption policy. Let's calculate an account, taking the volkswagen Tuon, which is close to the ideal ONE price and has good sales, as an example, the official price of 342,000 yuan 380TSI four-wheel drive premium deluxe version needs to pay 30,265 yuan of purchase tax, the necessary cost adds up to 32,195 yuan, and the ideal ONE only needs 1870 yuan. The ideal ONE can help you save nearly 30,000 yuan in purchase tax, and the daily cost is also less than that of a gasoline car.

Location: a big family, the scenery is unique

Single-handedly breaking through the world, the three secrets of the ideal ONE success: time, location, people

At present, the range extended electric vehicles on sale are not only ideal ONE, Huawei Smart SF5, BMW i3, Buick VELITE 5, Dongfeng Fengguang E3 are all extended range electric vehicles. It should be noted that of the other models we listed, only the Huawei Smart SF5 and Dongfeng Fengguang E3 are SUV models, but they are small or medium-sized SUVs, and do not have the space advantages of the ideal ONE medium and large SUV.

In terms of price, the BMW i3 is a small car, but the price reached 30.58-40.58 million, and the Price of Buick VELITE 5 also reached 265,800-295,800. Both models were discontinued and were not very popular when they were launched. Taking this as a warning, the ideal ONE for the same extended-range model gives itself a more reasonable positioning, which not only fills the gap of medium- and large-scale extended-range electric SUVs, but also becomes an "orphan product".

People: super long endurance, both inside and outside, so that more people buy it

Single-handedly breaking through the world, the three secrets of the ideal ONE success: time, location, people

Unlike other new energy vehicles, the ideal ONE uses a range extender. Range extender, also known as tandem hybrid, at first glance looks very deep, simply put, the engine equipped with the model is only used to push the generator to generate electricity, not directly drive the car, the source of power of the car is all from the electric motor. The benefit of this is to increase the range and get rid of the range anxiety that is prevalent in electric vehicles. At present, the range of the ideal ONE 2021 extended-range 6-seat version has reached 892 kilometers, which is second-class new energy medium and large SUVs.

In addition, the ideal ONE has a good appearance, an LED light bar as for the middle of the net, and the flat and long headlights are connected. Below the middle net, the fog lights are also decorated by a mesh and run through the left and right. When it comes to the tail, the tail lamp is also flattened and long and forms a left and right run through, and a chrome strip is also involved in the decoration. On the side of the body, the 20-inch Michelin wheels and the huge body complement each other, and the proportions are balanced, in line with the positioning of medium and large SUVs.

Single-handedly breaking through the world, the three secrets of the ideal ONE success: time, location, people

The interior of the ideal ONE can be described with simplicity and technology, the entire center console has almost no physical buttons, all composed of touch screens, 4 screens carry different functions, very modern. SIC uses soft materials in a large area, and the overall materials and workmanship are superior and in line with the price.

Single-handedly breaking through the world, the three secrets of the ideal ONE success: time, location, people

In terms of seat comfort, the ideal ONE padding is soft and considered a sofa level. The latest ideal ONE has eliminated the 7-seat version, and currently has only 6 seats, with a 2-2-2 seat layout, making it easier to get on and off the bus. To its credit, the ideal ONE second row has a flat ground and is comfortable to ride. After the 180cm tall passenger is seated, the legroom remains close to 3 punches. The second row of intermediate channels is 270mm wide for smooth passage. When we came to the third row, we moved the second row to the front (there is about 1 punch left in the leg space after sitting), and the leg space in the third row is 1 punch and 3 fingers, which can be said to be more comfortable.

Ideal Car, with the ideal ONE, single-handedly killed a piece of its own world. In the summer of 2020, Ideal Auto was listed on the NASDAQ in the United States, and it is also the second Chinese electric vehicle company to list in the United States after WEILAI Automobile.

Read on